Aeon Launches "Aeon Co-creation Project" with Shareholder-Customers

Aeon will celebrate its 100th anniversary in September 2026 since its incorporation as "Okadaya Gofukuten Co., Ltd." in September 1926*. To mark this milestone, Aeon is launching the "Aeon Co-creation Project"*, an initiative to engage in dialogue with shareholders and consider business initiatives and future directions together. Under the slogan "CHANGE for GOOD, Together.", experiential programs such as day-trip bus tours will be held focusing on three themes: "Coexistence with the Natural Environment", "Fostering the Value of Agricultural Products and Goods", and "Next-Generation Distribution".

Background and Objectives of "Aeon's 100th Anniversary of Incorporation"

Aeon has progressed by emphasizing open management and transparency through the corporate system. The year 2026, marking 100 years since its incorporation, serves not only to showcase its past achievements but also as a starting point for pursuing "the ideal corporation" with a wider range of stakeholders for the next 100 years.

The "Aeon Co-creation Project" being launched is not merely a commemorative event, but a concrete initiative for "co-creation and dialogue" where we will engage in dialogue with shareholders (shareholder-customers) at the front lines to jointly consider the current state and challenges of our business, as well as future options.

The slogan "CHANGE for GOOD, Together." embodies our desire to continue innovating to increase "GOOD" together with everyone, facing peace, people, and communities with an unending mission.

Overview of the "Aeon Co-creation Project"

(1) Name: Aeon Co-creation Project

(2) Themes: 1 Coexistence with the Natural Environment 2 Fostering the Value of Agricultural Products and Goods 3 Next-Generation Distribution

(3) Special Website: 100th Anniversary of Incorporation Special Website

https://www.aeon.info/ir/100th/

Aeon will continue to advance initiatives starting from its 100th anniversary of incorporation together with various stakeholders, including customers, shareholders, local communities, employees, and business partners.

Main Programs (Experiential/Dialogue-based / Day-trip Bus Tours)

1 <Coexistence with the Natural Environment>

Moving beyond efforts to protect local nature, we aim to create sustainable communities that leverage its value. We will consider and realize a system where nature, economy, and community circulate together with our shareholders.

"Aeon's Forest Creation" Day-trip Bus Tour

Aeon Environmental Foundation's tree-planting initiative, which began in 1991, embodies Aeon's basic philosophy. Participants will engage in activities to nurture sustainable "satoyama" where diverse "life" coexists, not just planting trees.

・Ishinomaki City, Miyagi Prefecture (Tree Tending) https://www.aeon.info/ir/100th/forest01/

・Tsuyama City, Okayama Prefecture (Tree Planting) https://www.aeon.info/ir/100th/forest02/

・Minamishimabara City, Nagasaki Prefecture (Tree Tending) https://www.aeon.info/ir/100th/forest03/

・Imabari City, Ehime Prefecture (Tree Planting) https://www.aeon.info/ir/100th/forest04/

2 <Fostering the Value of Agricultural Products and Goods>

The value of agricultural products and goods is cultivated from the production site. Aeon values working with producers to nurture brands that continue to be chosen by combining quality and passion.

Aeon Direct Management Farms Day-trip Bus Tour

At five Aeon direct management farms nationwide, shareholders will experience harvesting agricultural products, directly handle fresh produce, and experience firsthand Aeon's commitment to agriculture, emphasizing safety, quality, and freshness.

・Sera Town, Hiroshima Prefecture https://www.aeon.info/ir/100th/farm01/

・Miki City, Hyogo Prefecture https://www.aeon.info/ir/100th/farm02/

・Hanyu City, Saitama Prefecture https://www.aeon.info/ir/100th/farm03/

・Kuki City, Saitama Prefecture https://www.aeon.info/ir/100th/farm04/

・Inabe City, Mie Prefecture https://www.aeon.info/ir/100th/farm05/

Domestic Hop "IBUKI" Production Site Visit Day-trip Bus Tour

Participants will learn how the value of raw materials is cultivated while touching upon the producers' dedication and the background supporting their quality. Domestic hop "IBUKI" is characterized by its gorgeous and mild aroma and is partially used in Topvalu Best Price "Barreal Grand". This program allows for a deeper understanding of the process by which raw materials become products.

・Visit to the production site of domestic hops, focusing on raw materials and quality

https://www.aeon.info/ir/100th/farm06/

3 <Next-Generation Distribution>

Participants will tour the latest net supermarket facilities and delivery operations, experiencing firsthand the systems that ensure efficient delivery while maintaining freshness. We will consider the future of distribution and services together with shareholders, understanding the functional value behind the services.

Aeon's Next-Generation Net Supermarket Tour Day-trip Bus Tour

Participants will tour logistics facilities utilizing AI and robotics, see the systems supporting the online-only supermarket "Green Beans", and experience the next-generation retail model and the future shopping experience Aeon envisions.

・Aeon's Next-Generation Net Supermarket Tour: A New Shopping Experience Opened by AI x Robotics

https://www.aeon.info/ir/100th/

*1: Based on the reorganization into "Okadaya Gofukuten Co., Ltd." on September 21, 1926.

*2: Applications for the "Aeon Co-creation Project" are open to shareholders who own 100 or more shares as of the end of February 2026.