\Limited Time Only from July 10 (Fri) to August 9 (Sun)/ Aeon Pet's First "Petemo Pop-Up Store" Opens in Jiyugaoka!

Aeon Pet Co., Ltd. (Headquarters: Ichikawa City, Chiba Prefecture; President and Representative Director: Ichiro Yonezu; hereinafter: Aeon Pet) will open its first pop-up store under its brand "Petemo" for a limited time from July 10 (Fri) to August 9 (Sun), 2025, at the commercial complex "JIYUGAOKA de aone" in Jiyugaoka, Tokyo.

◆Background and Purpose of the Event

The Jiyugaoka area (Meguro Ward) has a high concentration of young, trend-conscious individuals and ranks high in dog ownership among the 23 wards of Tokyo. This is a long-awaited new area where "Petemo" has not had a physical store until now.

In recent years, with the increasing trend of treating pets as family members, the pet-related product market has seen a rise in premiumization and diversification. To coincide with the peak of summer and the growing demand for outings with dogs, we will open a limited-time Petemo pop-up store offering a curated selection of "safe, comfortable, and stylish" items (such as pet strollers and apparel) that cater to the sensibilities of pet owners who prioritize trends and quality.

Through this pop-up store, we aim to provide an opportunity for new pet owners in the Jiyugaoka area to discover "Petemo" and to experience the new value of Petemo in a high-quality space.

◆Pop-Up Store Event Overview

Period: July 10 (Fri) to August 9 (Sun), 2026, 11:00 AM - 6:00 PM

Location: JIYUGAOKA de aone, 2F Event Space, 2-15-4 Jiyugaoka, Meguro-ku, Tokyo

Access: 3-minute walk from the Front Exit of Jiyugaoka Station on the Tokyu Toyoko Line and Oimachi Line

SNS: https://www.instagram.com/petemo_pop_up?igsh=MWRsdHpzMWlhaWw2eg==

◆3 Features of the "Petemo Pop-Up Store"

1. Featuring Selected Premium Brands & Petemo's First Apparel Lineup

We offer high-priced, high-quality products, mainly pet strollers and apparel goods, to enhance the lives of dog owners.

Pet Strollers: We will feature popular pet strollers from "TAVO" and "Air Buggy," as well as stroller accessories from "OPAAAP" and "HARRYS PET."

Apparel: We will offer carry bags and walking bags from "MINIME," which is popular online, especially among young women, and dog apparel and harnesses from "BENNYS" and "BEAMS," marking Petemo's first apparel launch.

2. Attentive Concierge Service and Smart Shopping Experience with EC Integration

Our knowledgeable staff will provide attentive support like concierges, assisting with choosing strollers, understanding sizing, and selecting items that match your lifestyle. Additionally, items not available in-store can be ordered from our e-commerce site.

3. Pets Welcome! A Space to Enjoy Shopping with Your Pet

Dogs are welcome to enter the store and walk around, allowing you to enjoy a special shopping experience in Jiyugaoka with your beloved pet in a relaxed atmosphere. We will feature visiting dogs on our dedicated Instagram account.