[Rental Dresses] First store along the JR Keiyo Line! 'Luluti Makuhari New City Store' opens August 6th (Thu)

On August 6th (Thursday), Aeon Retail will open the 'Luluti Makuhari New City Store' on the second floor of the Aeon Mall Makuhari New City Grand Mall (Mihama-ku, Chiba City), expanding its apparel rental service 'Luluti,' which bridges the gap between 'online and in-store' experiences.

Luluti was launched by the company in April 2018 as a specialized rental business that leverages the strength of being borrowable online while also offering the ability to try items on in physical stores in response to the expansion of the sharing economy. The store handles fashion items, primarily dresses designed for special occasions such as weddings, coming-of-age ceremonies, and parties.

'Luluti Makuhari New City' marks the second location in Chiba Prefecture, following the 'Luluti Aeon Style Tsudanuma North' store. By opening at Aeon Mall Makuhari New City, which offers good accessibility from the JR Keiyo Line Makuhari Toyosuna Station, the company aims to create an environment where customers in Chiba Prefecture can more easily utilize Luluti's physical store services.

The store offers a variety of products, focusing on dresses but also including bags and accessories, and acts as a location where customers can enjoy choosing their outfits, catering to various occasion needs ranging from coming-of-age ceremonies and graduation parties to attending weddings.

Moving forward, Luluti will continue to respond to the changing values of its customers and provide the joy of fashion through its rental services.

[Sales Overview] Store Name: Luluti Makuhari New City Store Opening Date: August 6th, 2026 (Thursday) Address: 2F, Aeon Mall Makuhari New City Grand Mall, 1-1 Toyosuna, Mihama-ku, Chiba City, Chiba Prefecture Operating Hours: 10:00 - 21:00 Fitting Rooms: 4 Website: https://luluti.jp/

[Product Examples] ■ Luluti Original Lily Pattern Tulle Dress Recommended for special days, including weddings, parties, and coming-of-age ceremonies. The sleeves use soft tulle in a puff-sleeve style, offering an elegant impression while covering the upper arms. The shoulder area is opaque, so you do not have to worry about your inner garment. Rental Price: 6,000 yen (6,600 yen including tax) *1) Colors: Khaki, Navy, Lavender Sizes: M, L

Luluti Original Floral Lace Ribbon Arrangement Dress A dress that features shimmering diamond lace and voluminous shoulder ribbons, creating a cute and glamorous look. The shoulder ribbons can be arranged as off-shoulder or bolero-style depending on the scene and preference. Rental Price: 6,000 yen (6,600 yen including tax) *1) Colors: Green, Pink, Black, Off-White Sizes: M, L

*1: This is a 3-night, 4-day rental system, but an extension of up to 10 days is available.