World's First! Trial Sale of Fully Farmed Eel: Towards Societal Implementation of Resource-Independent Aquaculture
AEON begins a trial sale of kabayaki eel produced using full-cycle aquaculture technology developed by the FRA. Produced by Yamada Fisheries, it is available in limited quantities via "Green Beans" and "AEON Shop" to gauge consumer response for future commercialization.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 13:00
- 🔍 Collected: June 1, 2026 at 01:42 (84h 42m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 01:50 (7 min after Collected)
## Overview
AEON is participating as a partner company in a demonstration project led by the Japan Fisheries Research and Education Agency (FRA) aimed at the societal implementation of full-cycle eel aquaculture technology. Starting May 29, 2026, the product will be available in limited quantities on the "Green Beans" and "AEON Shop" platforms.
## Background and Objectives
Eel aquaculture has traditionally relied on wild-caught eel fry. Vulnerable to resource fluctuations and environmental changes, establishing a stable supply has long been a challenge. Since the 1990s, the FRA has led R&D in full-cycle aquaculture, achieving a closed-cycle breeding process in 2010. Production is handled by Yamada Fisheries Co., Ltd., which applies its expertise to bridge research results into practical supply. This trial aims to gather consumer feedback to accelerate societal implementation.
## AEON's Commitment
AEON has prioritized sustainable procurement, being the first Japanese retailer to handle MSC-certified products and the first in Asia to offer ASC-certified items. Its commitment to sustainability aligns with the goals of this demonstration.
## Sales Details
- Period: May 29 – July 20, 2026 (tentative)
- Channels: "Green Beans" and "AEON Shop"
- Pricing (tax incl.):
- 204g: 5,940 JPY
- 151g: 5,400 JPY
- 131g: 4,860 JPY
- Gift Box (228g total): 10,584 JPY
- Gift Box (360g total): 12,960 JPY
AEON is participating as a partner company in a demonstration project led by the Japan Fisheries Research and Education Agency (FRA) aimed at the societal implementation of full-cycle eel aquaculture technology. Starting May 29, 2026, the product will be available in limited quantities on the "Green Beans" and "AEON Shop" platforms.
## Background and Objectives
Eel aquaculture has traditionally relied on wild-caught eel fry. Vulnerable to resource fluctuations and environmental changes, establishing a stable supply has long been a challenge. Since the 1990s, the FRA has led R&D in full-cycle aquaculture, achieving a closed-cycle breeding process in 2010. Production is handled by Yamada Fisheries Co., Ltd., which applies its expertise to bridge research results into practical supply. This trial aims to gather consumer feedback to accelerate societal implementation.
## AEON's Commitment
AEON has prioritized sustainable procurement, being the first Japanese retailer to handle MSC-certified products and the first in Asia to offer ASC-certified items. Its commitment to sustainability aligns with the goals of this demonstration.
## Sales Details
- Period: May 29 – July 20, 2026 (tentative)
- Channels: "Green Beans" and "AEON Shop"
- Pricing (tax incl.):
- 204g: 5,940 JPY
- 151g: 5,400 JPY
- 131g: 4,860 JPY
- Gift Box (228g total): 10,584 JPY
- Gift Box (360g total): 12,960 JPY
FAQ
完全養殖ウナギの試験販売はいつから始まりますか？
2026年5月29日10:00より開始されます。
どこで購入できますか？
「Green Beans」および「イオンショップ」にて購入可能です。
今回の試験販売の目的は何ですか？
完全養殖技術の成果を社会に届け、消費者からの意見や評価を収集し、今後の社会実装に反映させることです。
生産はどの企業が担っていますか？
長年養鰻事業に取り組んできた山田水産株式会社が、FRAの研究成果を基に飼育管理を行っています。
販売終了の条件はありますか？
予定数量に達し次第、販売終了となります。