Aeon E-Heart's 'Murasaki-an' Launches Limited-Time Obanyaki with 'Zao Cream Cheese'

Aeon E-Heart Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; President: Yoshinori Okuno), a company that operates restaurants in shopping centers nationwide, will sell 'Homemade Red Bean Paste and Zao Cream Cheese' Obanyaki for a limited time at 'Murasaki-an' starting May 27.

'Murasaki-an' is a specialty shop focusing on homemade red bean paste (anko) carefully cooked in-store, offering a wide range of items from light meals to sweets. To allow customers to enjoy seasonal flavors, the shop sells a limited-edition Obanyaki every month tailored to the season or event.

This new Obanyaki is a limited-time product for early summer. It uses 'Zao Cream Cheese' as an ingredient to complement the gentle sweetness of the homemade red bean paste, delivering a new taste that combines Japanese and Western elements as an accessible 'cheese sweet.' Zao Cream Cheese, characterized by its mellow richness and light texture derived from fresh raw milk, harmonizes with the mildly sweet red bean paste to create a unique flavor profile. It is a sweet perfect for early summer, suitable for various occasions ranging from small snacks to gifts for friends.

[New Product Overview]

Homemade Red Bean Paste and Zao Cream Cheese Obanyaki

- Price: 200 JPY (including tax)
- Sales period: May 27, 2026 (Wed) – June 23, 2026 (Tue)

* The end date may change depending on sales conditions.

Sales Locations: 5 'Murasaki-an' Stores

- Kasai Store: 1F Food Court, Aeon Kasai, 3-9-19 Nishikasai, Edogawa-ku, Tokyo
- Takenotsuka Store: 6-7-1-101 Takenotsuka, Adachi-ku, Tokyo
- Kashiwa Store: 2F Specialty Store Building S, Kashiwa Takashimaya Station Mall, 1-1 Suehirocho, Kashiwa, Chiba
- Inage Store: B1F, Aeon Inage, 1-4-20 Konakadai, Inage-ku, Chiba City, Chiba
- Shin-Ibaraki Store: 3F Food Court, Aeon Style Shin-Ibaraki, 18-1 Nakatsucho, Ibaraki, Osaka

About 'Murasaki-an'

'Murasaki-an' carefully selects its ingredients and cooks its own red bean paste in-store using a unique method that omits the 'shibukiri' (tannin removal) process to enhance the natural flavor of the beans while keeping the sweetness moderate. The homemade red bean paste, reflecting the richness of Hokkaido, is free of preservatives and has a gentle taste.

[In-store Cooking Process and Hand-baking Technique]

By heating at high temperatures in a dedicated in-store pot, the red beans are cooked thoroughly without breaking the skin. The decision not to perform 'shibukiri' brings out the original flavor of the beans. Each Obanyaki is carefully hand-baked on a dedicated copper plate with excellent thermal conductivity, and the homemade red bean paste is inserted into a small amount of dough, resulting in a thin-crust texture.

Aeon E-Heart will continue to deliver richness, enjoyment, and deliciousness through food by incorporating seasonal events, fresh ingredients, and regional specialties.