[Aeon Retail Co., Ltd.] Launch of 5 New Onigiri Paired with 5 Types of 'Ayataka'

On Wednesday, May 20, Aeon Retail Co., Ltd. (hereafter referred to as "the Company") will launch five distinct onigiri (rice balls) specifically developed in a joint project with Coca-Cola (Japan) Co., Ltd. to pair perfectly with "Ayataka" green tea, rolling out across approximately 380 stores.

For these new rice balls, the ingredients and flavors have been carefully selected to effectively "pair" with the distinct tastes of five different Ayataka varieties. By preparing specific ingredients and flavors corresponding to each tea, the tastes and dining scenarios customers imagine when selecting products become much more concrete, ultimately facilitating easier purchasing decisions. The Company believes that providing initiatives like this, which expand the imagery of dining, can significantly enrich every single shopping trip and dining occasion.

Furthermore, during the sales period for the Ayataka-paired onigiri, a coupon will be issued granting one free 650ml PET bottle of Ayataka to customers who purchase at least 500 yen (excluding tax) worth of Ayataka products and at least 500 yen (excluding tax) worth of the qualifying onigiri. *1

This initiative is part of the "Retail Media" business heavily promoted by Aeon Retail. Through campaigns utilizing digital signage and the "Aeon Shopping App" alongside product proposals tailored to specific items, the Company aims to go beyond simple advertising sales. By prompting customers to imagine specific dining scenarios, Aeon strives to create a far richer overall shopping experience.

[Sales Overview] - Sales Period: Wednesday, May 20, 2026 – Sunday, June 14, 2026 - Participating Stores: Approximately 380 "Aeon" and "Aeon Style" stores in the Kanto, Chubu, Kinki, and Chushikoku regions

[Product Overview]

[About the Must-Buy Campaign] Customers purchasing 500 yen or more (excluding tax) of "Ayataka" products and 500 yen or more of the eligible onigiri will receive an Aeon Shopping App coupon redeemable for one free 650ml PET bottle of "Ayataka". *3

[About the 'Retail Media' Initiative to Enhance Customer Shopping Experience] Aeon Retail is advancing its "Retail Media" initiative, leveraging a wealth of data and a broad range of customer touchpoints (assets)—from physical store spaces and sales floors to digital apps and signage—to elevate the customer shopping experience.

For instance, by checking the "Aeon Shopping App" prior to visiting a store, customers can discover not only valuable deal information but also highly recommended seasonal items and products matching their personal preferences.

With this Ayataka-paired onigiri project, the Company believes that further evolving its retail media initiatives will deepen customer understanding of the products themselves, not just the shopping experience, thereby expanding its fan base. The Company will continue to append diverse ideas to planning sessions with business partners (manufacturers), aiming to maximize experiential value.

*1: This is a coupon issued via the Aeon Shopping App. Detailed conditions can be found on the campaign tab within the app. *2: In the case of single-item purchases, decimals will be rounded down. *3: Figures correspond to the general supermarket formats operated by the Company. *4: Unique personal preference patterns configured to provide customers with optimal product information. Applying this reduces unnecessary advertisements and makes it easier for customers to see the information they truly desire.