Picard to Launch Limited-Edition Potato Poelee Made with Label Rouge-Certified Potatoes

AEON Saveur Co., Ltd. (headquartered in Chuo-ku, Tokyo), which operates the French frozen food specialty brand Picard, will release a limited-edition version of its popular “Potato Poelee” called “Potato Poelee Label Rouge” on May 22, 2026. In recent years, consumers have increasingly sought not only convenience from frozen foods but also higher-quality ingredients. This special edition focuses on bringing out the natural flavor of its ingredients, using open-field-grown Grenaille potatoes and “Fleur de Sel” sea salt from Noirmoutier Island. The product uses Grenaille potatoes certified under France’s government quality label, Label Rouge. These small potatoes are grown in open fields under natural climate and soil conditions, then pan-roasted to a fragrant finish. Melted butter and herbs are added for extra aroma. For the finishing touch, Picard uses Fleur de Sel, a sea salt harvested from salt marshes on Noirmoutier Island in western France. Fleur de Sel is carefully hand-harvested from delicate salt crystals that form on the surface of salt ponds. Its mild saltiness pairs well with the fluffy texture and roasted aroma of the potatoes. The product can be prepared simply by heating it in an oven or frying pan. It works as a side dish for meat, an aperitif to enjoy with wine, or an extra dish for weekday meals. Product overview: Potato Poelee Label Rouge, 450g, priced at 999 yen including tax. It will launch on Friday, May 22, 2026, in limited quantities. The standard “Potato Poelee” is also currently on sale. It contains 450g and is priced at 899 yen including tax. It uses thin-skinned mini Grenaille potatoes, simply seasoned with olive oil, Guérande salt from Brittany, France, and pepper. Guérande salt is a sun-dried salt made by traditional methods in salt marshes in western France, and its gentle saltiness complements the natural sweetness of the potatoes. Picard products are available through the official online shop and directly operated stores in Tokyo and Kanagawa, including Aoyama Kotto-dori, Azabu-Juban, Kagurazaka, Jiyugaoka, Daikanyama, Yokohama Bay Quarter, and Yokohama Motomachi locations. Picard also publishes various recipe ideas using its products, such as herb steak with ratatouille sauce and spicy Potato Poelee, sweet-and-salty simmered skin-on potatoes, and easy dip sauces for enjoying potatoes. Picard is a frozen food specialty brand from France. Its origins date back to an ice-making company founded in 1906. The concept of using ice as a technology to protect ingredients eventually evolved into frozen food technology and led to Picard as it is known today. Picard values the idea that people can enjoy a rich dining table without overexerting themselves. Frozen food is not merely about convenience, but a way to create more room in everyday life. Even on busy days, it helps people maintain meal quality and value time with family and loved ones. Picard presents this value through an “effortless” approach. In product development, Picard prioritizes naturally derived ingredients and generally avoids sweeteners, flavor enhancers, GMOs, and palm oil. Its lineup balances convenience and a sense of occasion, ranging from products that can be enjoyed after thawing to items finished in the oven. Frozen foods that allow consumers to use only what they need also help reduce food waste. Picard also offers MSC- and ASC-certified seafood and environmentally conscious product designs, making everyday choices naturally connected to environmental consideration. Picard will continue delivering French food culture in a way that fits modern lifestyles.