[Aeon Sweets] Celebrating 1 Million Units Sold! Popular Pudding Series Item at a Special Price! "Caramel Flavored Egg Pudding" and "Rich Milk Pudding" Available for a Limited Time at 100 Yen (Excl. Tax)

Aeon Retail will sell two of its original sweets, "Caramel Flavored Egg Pudding" and "Rich Milk Pudding," at a special price of 100 yen each (normally 118 yen) for a limited time from Wednesday, May 13, 2026, to Tuesday, May 19, 2026.

◆Expanding Needs for "Affordable Luxury" Amidst Rising Price Consciousness

As raw material and energy costs continue to rise, concern for prices in the sweets sector, which is purchased daily, is growing year by year. Meanwhile, among consumers, there is an expanding need for "affordable luxury" – a desire to choose products that are particular about quality and ingredients, even within an accessible price range. Aeon Retail, taking this background into consideration, is selling classic sweets that leverage the quality of their ingredients, with the aim of allowing more customers to easily enjoy them.

◆Popular Pudding Series Exceeds 1 Million Cumulative Sales

The Aeon Select Sweets pudding series, "Caramel Flavored Egg Pudding" and "Rich Milk Pudding," have been supported by many customers since their launch in September 2025, with cumulative sales exceeding 1 million units. Aeon Retail considers it important in the sweets sector to offer puddings that are particular about ingredients and manufacturing methods at an easily accessible price range for daily consumption.

◆"Caramel Flavored Egg Pudding" – A Difference That Can Be Understood Precisely Because It Is Simple

One of the series, "Caramel Flavored Egg Pudding," aims to be a pudding whose difference can be understood precisely because it is simple, by limiting raw materials to the absolute minimum necessary and bringing out the flavor through the manufacturing process. Its characteristic is an original blend with a focus on the balance of egg, milk, and sugar, allowing the natural flavor of the egg to be fully felt. Icing sugar is used as a sweetener, combining a refreshing sweetness with a slightly bitter caramel, finished with the recently popular firm texture. Furthermore, continuous production through series development and simplification of raw materials has increased manufacturing efficiency, achieving both high quality and affordability. This special price sale is also a result of the accumulation of these efforts.

◆Aiming to Improve Value as a Classic Sweet

Pudding is a classic sweet supported by all ages. Aeon will continue to enhance the value of the entire pudding series as a daily snack and strengthen its sweet proposals that cater to changes in consumers' lifestyles and household budgets.

＜Product Features＞

■Caramel Flavored Egg Pudding

The fragrant and slightly bitter burnt caramel enhances the sweetness of the smooth egg pudding.

The deep flavor of the caramel spreading with each bite tightens the aftertaste, allowing enjoyment without getting tired until the end. It is a slightly special reward pudding with depth despite its simplicity. Recommended for those who prefer a firm texture.

■Rich Milk Pudding

A gently sweet milk pudding made luxuriously with plenty of milk.

The moment it enters the mouth, a meltingly smooth texture and the rich flavor of milk softly spread. The aftertaste is refreshing and not too heavy, making it a taste you'll want to eat again and again. It's a comforting reward sweet where the quality of the ingredients stands out precisely because it's simple. Recommended for those who prefer a soft texture.

【Sales Overview】

Sales Period: Wednesday, May 13, 2026 – Tuesday, May 19, 2026 *1)

Selling Price: 100 yen each (108 yen including tax)

Stores: Approximately 400 "Aeon" and "Aeon Style" stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku regions *2) in the chilled dessert section of the food department.

*1: The sale period may differ at some stores.

*2: Some stores may not carry these products.