Origin Toshu Announces Website Renewal
Origin Toshu renewed its website on April 20, 2026. Marking its 60th anniversary, the renewal aims to meet diverse customer needs and convey brand value more clearly.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 07:13 (20h 41m after Collected)
Origin Toshu Co., Ltd. (Headquarters: Chofu City, Tokyo; Representative Director and President: Masayuki Goto) fully renewed its website on Monday, April 20, 2026.
Origin Toshu Website
With this renewal, we aimed to create a "website where necessary information can be found faster and more clearly." We have comprehensively reviewed the design, structure, and navigation of the entire site, from the top page to brand pages, product information, store search, and corporate information. In addition to improving mobile viewing, we have reorganized brand information, product information, and store search to refresh the site into one that is easy for customers to use.
Background of the Renewal
This renewal was carried out to commemorate our 60th anniversary and to convey Origin Toshu's brand value and initiatives more deeply and clearly. In recent years, in addition to the increase in smartphone access, customer needs have diversified, such as "I want to check products," "I want to find a store," and "I want to know recruitment information." Therefore, it has become an urgent task to create an environment where customers can smoothly access information according to their purpose.
On the other hand, the conventional website had aspects where the "characteristics of each brand" and "navigation to each piece of information" were not always sufficient.
Therefore, we have fundamentally reviewed the information design and overall design of the site, completely renewing it into an intuitive and user-friendly website. Simultaneously, we are sequentially refreshing not only the corporate site but also each brand site and recruitment site.
・Corporate Site
https://www.toshu.co.jp/
・"Kitchen Origin" Brand Site
https://kitchen-origin.toshu.co.jp/about
・"Renge Shokudo Toshu" Brand Site
https://renge.toshu.co.jp/about
・"Musashino Udon Komugibare" Brand Site
https://www.toshu.co.jp/brand/komugibare-top
・"Tetsunabe Yakispa Getty" Brand Site
https://www.toshu.co.jp/brand/getty-top
・Recruitment Site
https://recruit.toshu.co.jp/
For each site, we have improved viewing on both PC and smartphones and organized the information. Please make use of our new website.
Key Points of the Renewal
■ Optimization of Information Flow
・Reorganized information by brand and redesigned for easier access according to purpose.
・Established smooth navigation to product information, store information, and corporate information.
・Refreshed the user interface to make the characteristics of each brand easy to understand even for first-time users.
■ Strengthening Information Dissemination
・Organized new product information and important announcements section to improve visibility.
・Refreshed the menu structure to convey the appeal of each brand and the commitment to products.
・Updated the system design to easily accommodate future information dissemination and content expansion.
■ Clarification of Brand Message
・Expressed the worldview and individuality of each brand more vividly through design and copy.
・Refreshed menu page designs to convey the commitment to in-store cooking and product value.
・Improved the overall structure to convey the appeal of Origin Toshu, including corporate initiatives and recruitment information.
■ Multi-device Support and Improved Operability
・Introduced responsive design optimized for viewing on both smartphones and PCs.
・Reorganized the site's hierarchical structure to quickly reach necessary information.
・Pursued a comfortable browsing experience, such as improved readability of text and ease of pressing buttons.
Future Developments
Moving forward, we will continue to pursue improvements in website usability and actively strive to disseminate information more clearly, such as the latest product and store information. We will also promptly grasp changes in customer lifestyles and needs, continuously promote the enhancement of digital experiences centered on smartphones, and expand convenient content.
About Origin Toshu Co., Ltd.
Representative: Masayuki Goto, Representative Director and President
Head Office Location: KDX Chofu Building 5F, 1-18-1 Chofugaoka, Chofu City, Tokyo
Established: September 1966 (Showa 41)
Business Activities: Origin Toshu, an Aeon Group company, operates the Origin business of bento and deli sales, restaurant businesses, and develops a deli integration business that merges Origin products into Aeon Group's deli division.
Brands: Kitchen Origin / Origin Bento / Origin Deli
Origin Toshu Website
With this renewal, we aimed to create a "website where necessary information can be found faster and more clearly." We have comprehensively reviewed the design, structure, and navigation of the entire site, from the top page to brand pages, product information, store search, and corporate information. In addition to improving mobile viewing, we have reorganized brand information, product information, and store search to refresh the site into one that is easy for customers to use.
Background of the Renewal
This renewal was carried out to commemorate our 60th anniversary and to convey Origin Toshu's brand value and initiatives more deeply and clearly. In recent years, in addition to the increase in smartphone access, customer needs have diversified, such as "I want to check products," "I want to find a store," and "I want to know recruitment information." Therefore, it has become an urgent task to create an environment where customers can smoothly access information according to their purpose.
On the other hand, the conventional website had aspects where the "characteristics of each brand" and "navigation to each piece of information" were not always sufficient.
Therefore, we have fundamentally reviewed the information design and overall design of the site, completely renewing it into an intuitive and user-friendly website. Simultaneously, we are sequentially refreshing not only the corporate site but also each brand site and recruitment site.
・Corporate Site
https://www.toshu.co.jp/
・"Kitchen Origin" Brand Site
https://kitchen-origin.toshu.co.jp/about
・"Renge Shokudo Toshu" Brand Site
https://renge.toshu.co.jp/about
・"Musashino Udon Komugibare" Brand Site
https://www.toshu.co.jp/brand/komugibare-top
・"Tetsunabe Yakispa Getty" Brand Site
https://www.toshu.co.jp/brand/getty-top
・Recruitment Site
https://recruit.toshu.co.jp/
For each site, we have improved viewing on both PC and smartphones and organized the information. Please make use of our new website.
Key Points of the Renewal
■ Optimization of Information Flow
・Reorganized information by brand and redesigned for easier access according to purpose.
・Established smooth navigation to product information, store information, and corporate information.
・Refreshed the user interface to make the characteristics of each brand easy to understand even for first-time users.
■ Strengthening Information Dissemination
・Organized new product information and important announcements section to improve visibility.
・Refreshed the menu structure to convey the appeal of each brand and the commitment to products.
・Updated the system design to easily accommodate future information dissemination and content expansion.
■ Clarification of Brand Message
・Expressed the worldview and individuality of each brand more vividly through design and copy.
・Refreshed menu page designs to convey the commitment to in-store cooking and product value.
・Improved the overall structure to convey the appeal of Origin Toshu, including corporate initiatives and recruitment information.
■ Multi-device Support and Improved Operability
・Introduced responsive design optimized for viewing on both smartphones and PCs.
・Reorganized the site's hierarchical structure to quickly reach necessary information.
・Pursued a comfortable browsing experience, such as improved readability of text and ease of pressing buttons.
Future Developments
Moving forward, we will continue to pursue improvements in website usability and actively strive to disseminate information more clearly, such as the latest product and store information. We will also promptly grasp changes in customer lifestyles and needs, continuously promote the enhancement of digital experiences centered on smartphones, and expand convenient content.
About Origin Toshu Co., Ltd.
Representative: Masayuki Goto, Representative Director and President
Head Office Location: KDX Chofu Building 5F, 1-18-1 Chofugaoka, Chofu City, Tokyo
Established: September 1966 (Showa 41)
Business Activities: Origin Toshu, an Aeon Group company, operates the Origin business of bento and deli sales, restaurant businesses, and develops a deli integration business that merges Origin products into Aeon Group's deli division.
Brands: Kitchen Origin / Origin Bento / Origin Deli