Topvalu Best Price Cup Yakisoba "East-West Specific" Renewal Launch

Aeon will progressively launch, starting May 5th, renewed versions of Topvalu Best Price cup yakisoba with updated flavors and specifications tailored to the East and West Japan areas at approximately 5,800 stores nationwide, including "Aeon," "Aeon Style," and "MaxValu" stores. In recent years, within Japan's instant noodle market, products that cater to regional food cultures and taste preferences have gained support, not just nationally standardized products. For Japanese-style cup noodles, East-West specific products responding to regional dashi culture have been developed. However, for cup yakisoba, there have not been many initiatives to continuously differentiate flavors and specifications between East and West Japan under the same product name, as the focus has been on product design that prioritizes stable quality and supply nationwide. Therefore, with the desire to "deliver a taste that better suits the preferences of the local communities, precisely because it is an affordable and easily accessible cup," Aeon took this renewal as an opportunity to review the product design with East-West specific specifications. This launch is timed to coincide with the increased demand for convenient meals after the consecutive holidays. For East Japan, the aim was to achieve a flavor based on Worcestershire sauce, with a characteristic savory aroma, richness, and balanced sweetness. For West Japan, the goal was a flavor where the sweetness and umami of the sauce are clearly felt, emphasizing unity with the noodles, pursuing the optimal combination of noodles and sauce. Aeon will continue to support customers' daily dining tables through product development that is close to regions and lifestyles, aiming to become the private brand of choice. **[Sales Overview]** **Launch Date:** Progressively from May 5, 2026 *1 **Sales Stores:** Approximately 5,800 stores nationwide including "Aeon," "Aeon Style," "MaxValu" *2 **Number of Items:** 2 items **Standard:** 129g **Price:** 108 yen (116.64 yen including tax) *4 **Product Name:** Topvalu Best Price Koku-Uma Sauce Yakisoba (Rich Umami Sauce Yakisoba) **Features:** Savory and easy to eat, reminiscent of street stall yakisoba! **Noodles:** Easy-to-eat fried noodles with moderate firmness. Finished as thin noodles, imaging street stall yakisoba. **Sauce:** Worcestershire sauce base, using oil blended with beef and chicken extract, and lard. Furthermore, soy sauce flavor is added, characterized by a balance of savory aroma, richness, and sweetness. **Toppings:** Cabbage, diced meat **Seasoning Packet:** White sesame, red pickled ginger, green laver, spices (white pepper, etc.) **Product Name:** Topvalu Best Price Koi-Uma Sauce Yakisoba (Deep Umami Sauce Yakisoba) **Features:** A rich bowl with sauce entwined, chewy thick noodles! **Noodles:** Chewy fried noodles that entwine well with the sauce. Finished as thick noodles with a satisfying bite. **Sauce:** Worcestershire sauce base, rich sweetness and umami added with vegetable and beef extract. The oil has a fragrant aroma. **Toppings:** Cabbage, diced meat **Seasoning Packet:** Green laver, sauce spices, bonito flakes, red pickled ginger *1: Launch dates vary by operating company. *2: Product availability may vary by store, and some stores may not carry them. *3: This product will be available with the following specifications: * specification will be available in Niigata Prefecture, Nagano Prefecture, Yamanashi Prefecture, Kanagawa Prefecture and eastward. * specification will be available in Toyama Prefecture, Gifu Prefecture, Aichi Prefecture, Shizuoka Prefecture and westward. *4: When purchased individually, the tax-inclusive price will be rounded down to the nearest whole number.