Aeon to Begin Reservations for "2026 Day of the Ox Eel" from May 2nd
Aeon Retail will start accepting reservations for eel for the "2026 Day of the Ox" from May 2nd. Due to last year's abundant catch of glass eels, prices have been reviewed and will be offered at more affordable rates. New products and special offers exclusive to Aeon Net Super will also be implemented, with a focus on sustainable sourcing.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 12:06 (35 min after Collected)
Aeon Retail will begin accepting reservations for the "Day of the Ox" eel from Saturday, May 2nd, at approximately 390 "Aeon" and "Aeon Style" stores, as well as on the "Aeon Net Super" and "e-Reservation" websites.
Following last year's abundant catch of glass eels, we have reviewed the prices of our eels this year and will offer them at excellent value. For example, our flagship product, "Topvalu Green Eye Natural Kagoshima Prefecture Eel Kabayaki Extra Large," which is popular for being "shareable by multiple people" and "cost-effective," will be offered at a reservation price of 2,380 yen (main unit price), 300 yen cheaper than last year. Additionally, an exclusive Aeon Net Super campaign will offer up to 1,500 yen in savings and up to 1,000 WAON POINTS with bundle purchases, making it more advantageous the more you buy.
Furthermore, in response to customer requests, we have expanded our selection of "Shiroyaki" (plain grilled eel), and have prepared three types of specialty Shiroyaki, including the new product "Aichi Mikawa Isshiki Eel Shiroyaki Unakui-n," which uses female eels called "Unakui-n."
Aeon continues to sustainably provide safe and secure products to customers, and propose enjoyable plans for families, through planned procurement and offering extra-large sizes grown to be large, all while protecting limited resources and preserving Japan's fish-eating culture for the next generation.
[Overview of Aeon's Day of the Ox Eel Reservation]
Reservation Period: Saturday, May 2, 2026 – Thursday, July 16, 2026
In-store Reservations: Approximately 390 "Aeon" and "Aeon Style" stores *1
Web Reservations: "AEON Otoku! e-Reservation" and "Ouchi de Aeon Aeon Net Super"
*Reservations can be made from the special website below. The site will open on Saturday, May 2nd.
Special Website: https://chirashi.otoku.aeonsquare.net/pc/chirashi/unagi/
Pick-up Period: Friday, July 24, 2026 – Sunday, July 26, 2026
Number of Products: 17 items (8 items of Kabayaki/Shiroyaki, 8 items of Unaju/sushi, 1 item of Doyo Mochi)
[Product Examples]
Popular Topvalu products at great prices!
■ Topvalu Green Eye Natural
Kagoshima Prefecture Eel Kabayaki Extra Large
This eel is raised without antibiotics or synthetic antibacterials. We devise feed to raise healthy eels without stress. It is grilled with a special sauce free of colorings, seasonings (amino acids, etc.), and thickeners. Its extra-large size makes it perfect for cutting and sharing with family.
Specification: 1 headless eel (186g *2)
Price: 2,380 yen (main unit price) (2,570.40 yen including tax *3)
300 yen cheaper than last year!
■ Topvalu
Aichi Mikawa Isshiki Eel Kabayaki Unakui-n Extra Large
This is a female eel raised with a certain proportion of feed containing soy isoflavones.
It is characterized by its rich fat and fluffy, soft texture.
Headless type
[NEW]
Specification: 1 headless eel (190g *2)
*Limited to Kanto, Shinetsu, Kansai, Chugoku-Shikoku areas
Price: 2,580 yen (main unit price) (2,786.40 yen including tax *3)
Headed type
Specification: 1 headed eel (190g *2)
*Limited to Chubu area *4
Price: 2,480 yen (main unit price) (2,678.40 yen including tax *3)
300 yen cheaper than last year!
A selection of three types of Shiroyaki that will delight connoisseurs.
[NEW]
■ Topvalu
Aichi Mikawa Isshiki Eel Shiroyaki Unakui-n
This is the Shiroyaki of the female eel "Unakui-n." We recommend eating it with wasabi soy sauce or rock salt.
Specification: 1 headed eel (135g *2)
Price: 1,980 yen (main unit price) (2,138.40 yen including tax *3)
[NEW]
■ Topvalu Green Eye Natural
Kagoshima Prefecture Eel Shiroyaki
This is a white grilled eel raised without antibiotics or synthetic antibacterials. Please enjoy the authentic taste of eel.
Specification: 1 headless eel (156g *2)
Price: 2,380 yen (main unit price) (2,570.40 yen including tax *3)
■ Shizuoka Hamana Lake Eel Shiroyaki
Steamed and then plainly grilled to a fluffy texture.
Specification: 1 headless eel (133g *2)
Price: 2,180 yen (main unit price) (2,354.40 yen including tax *3)
400 yen cheaper than last year!
Unaju also available at great prices!
Unaju using Topvalu Green Eye Natural Kagoshima Prefecture Eel Kabayaki.
■ Topvalu Unaju using Kagoshima Prefecture Eel
Specification: 1 pack, 1/2 eel (75g *2)
*Container size: W20.2 × D11.1 × H5.1 cm
Price: 1,380 yen (main unit price) (1,490.40 yen including tax *3)
200 yen cheaper than last year! *6
■ Topvalu Unaju (Large) using Kagoshima Prefecture Eel
Specification: 1 pack, 1 eel (150g *2)
*Container size: W18.4 × D15.1 × H4.7 cm
Price: 2,480 yen (main unit price) (2,678.40 yen including tax *3)
Following last year's abundant catch of glass eels, we have reviewed the prices of our eels this year and will offer them at excellent value. For example, our flagship product, "Topvalu Green Eye Natural Kagoshima Prefecture Eel Kabayaki Extra Large," which is popular for being "shareable by multiple people" and "cost-effective," will be offered at a reservation price of 2,380 yen (main unit price), 300 yen cheaper than last year. Additionally, an exclusive Aeon Net Super campaign will offer up to 1,500 yen in savings and up to 1,000 WAON POINTS with bundle purchases, making it more advantageous the more you buy.
Furthermore, in response to customer requests, we have expanded our selection of "Shiroyaki" (plain grilled eel), and have prepared three types of specialty Shiroyaki, including the new product "Aichi Mikawa Isshiki Eel Shiroyaki Unakui-n," which uses female eels called "Unakui-n."
Aeon continues to sustainably provide safe and secure products to customers, and propose enjoyable plans for families, through planned procurement and offering extra-large sizes grown to be large, all while protecting limited resources and preserving Japan's fish-eating culture for the next generation.
[Overview of Aeon's Day of the Ox Eel Reservation]
Reservation Period: Saturday, May 2, 2026 – Thursday, July 16, 2026
In-store Reservations: Approximately 390 "Aeon" and "Aeon Style" stores *1
Web Reservations: "AEON Otoku! e-Reservation" and "Ouchi de Aeon Aeon Net Super"
*Reservations can be made from the special website below. The site will open on Saturday, May 2nd.
Special Website: https://chirashi.otoku.aeonsquare.net/pc/chirashi/unagi/
Pick-up Period: Friday, July 24, 2026 – Sunday, July 26, 2026
Number of Products: 17 items (8 items of Kabayaki/Shiroyaki, 8 items of Unaju/sushi, 1 item of Doyo Mochi)
[Product Examples]
Popular Topvalu products at great prices!
■ Topvalu Green Eye Natural
Kagoshima Prefecture Eel Kabayaki Extra Large
This eel is raised without antibiotics or synthetic antibacterials. We devise feed to raise healthy eels without stress. It is grilled with a special sauce free of colorings, seasonings (amino acids, etc.), and thickeners. Its extra-large size makes it perfect for cutting and sharing with family.
Specification: 1 headless eel (186g *2)
Price: 2,380 yen (main unit price) (2,570.40 yen including tax *3)
300 yen cheaper than last year!
■ Topvalu
Aichi Mikawa Isshiki Eel Kabayaki Unakui-n Extra Large
This is a female eel raised with a certain proportion of feed containing soy isoflavones.
It is characterized by its rich fat and fluffy, soft texture.
Headless type
[NEW]
Specification: 1 headless eel (190g *2)
*Limited to Kanto, Shinetsu, Kansai, Chugoku-Shikoku areas
Price: 2,580 yen (main unit price) (2,786.40 yen including tax *3)
Headed type
Specification: 1 headed eel (190g *2)
*Limited to Chubu area *4
Price: 2,480 yen (main unit price) (2,678.40 yen including tax *3)
300 yen cheaper than last year!
A selection of three types of Shiroyaki that will delight connoisseurs.
[NEW]
■ Topvalu
Aichi Mikawa Isshiki Eel Shiroyaki Unakui-n
This is the Shiroyaki of the female eel "Unakui-n." We recommend eating it with wasabi soy sauce or rock salt.
Specification: 1 headed eel (135g *2)
Price: 1,980 yen (main unit price) (2,138.40 yen including tax *3)
[NEW]
■ Topvalu Green Eye Natural
Kagoshima Prefecture Eel Shiroyaki
This is a white grilled eel raised without antibiotics or synthetic antibacterials. Please enjoy the authentic taste of eel.
Specification: 1 headless eel (156g *2)
Price: 2,380 yen (main unit price) (2,570.40 yen including tax *3)
■ Shizuoka Hamana Lake Eel Shiroyaki
Steamed and then plainly grilled to a fluffy texture.
Specification: 1 headless eel (133g *2)
Price: 2,180 yen (main unit price) (2,354.40 yen including tax *3)
400 yen cheaper than last year!
Unaju also available at great prices!
Unaju using Topvalu Green Eye Natural Kagoshima Prefecture Eel Kabayaki.
■ Topvalu Unaju using Kagoshima Prefecture Eel
Specification: 1 pack, 1/2 eel (75g *2)
*Container size: W20.2 × D11.1 × H5.1 cm
Price: 1,380 yen (main unit price) (1,490.40 yen including tax *3)
200 yen cheaper than last year! *6
■ Topvalu Unaju (Large) using Kagoshima Prefecture Eel
Specification: 1 pack, 1 eel (150g *2)
*Container size: W18.4 × D15.1 × H4.7 cm
Price: 2,480 yen (main unit price) (2,678.40 yen including tax *3)