Focus on Takeout Yakitori Amid Inflation! AEON Retail Offers Domestic Skewers for 100 Yen During Golden Week
Aeon Retail will sell approximately 2.5 million domestic yakitori skewers at a special price of 100 yen each across 350 stores nationwide during the 2026 Golden Week, supporting households under inflationary pressure.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 02:57 (16h 25m after Collected)
## Press Release Overview
AEON Retail will sell 'Domestic Chicken Yakitori Skewers' for 100 yen per skewer (excluding tax) at approximately 350 'AEON' and 'AEON Style' stores starting Wednesday, April 29.
Since the COVID-19 pandemic, the takeout market for foodservice has grown 1.2 times compared to 2019, with more people enjoying restaurant-style meals at home. While bulk self-service sales of deli items were suspended in 2020 to prevent infection spread, the company resumed these sales in some stores in 2025 due to high demand for purchasing small quantities of various types.
In response to positive customer feedback, AEON has expanded the number of stores offering loose yakitori sales to approximately 200 as of April 2026. For the upcoming Golden Week, one of the peak demand periods of the year, the company will prepare 2.5 million skewers. Chicken is perceived as a value-for-money food item even amid rising prices, and these skewers are positioned as a household support 'companion' during the long holiday.
## Sales Details
- **Product:** Domestic Chicken Yakitori Skewers
- **Price:** 100 yen per skewer (108 yen including tax)
- **Period:** April 29 (Wed, Holiday) – May 6 (Wed, Holiday), 2026
- **Participating Stores:** Approx. 350 stores nationwide including 'AEON' and 'AEON Style' (Regions: Kanto, Hokuriku-Shinetsu, Chubu, Kinki, Chugoku-Shikoku).
## Features of Domestic Chicken Yakitori Skewers
- **Commitment to Domestic Sourcing:** From raw materials to skewering and processing, everything is handled domestically. Skewers are delivered fresh to stores and grilled on-site.
- **Cost Efficiency with Breast Meat:** By actively utilizing chicken breast—which often results in surplus when only traditional cuts are used but is favored by health-conscious customers—the company has optimized cost efficiency without compromising quality.
- **Exquisite Sauces:** Two types are available: a 'Soy Sauce' blend with rich and sweet notes using dark soy sauce, tamari, and brown sugar; and a 'Salt Sauce' using hon-mirin and algae salt to enhance the natural flavor of the ingredients. They are designed to maintain their delicious aroma and juiciness even after being reheated at home.
- **Enhanced Lineup:** In stores offering loose sales, the variety ranges from classics like thigh and green onion to specialty cuts like tail (bonjiri) and shoulder (furisode), as well as flavored skewers like shiso breast and garlic thigh.
## Background of the Initiative
AEON aims to provide a product lineup that satisfies a wide range of customers, from single households to multi-generational families. Categories like pizza and yakitori, which have been strengthened since 2025, tend to see significant sales growth during long holidays and seasonal events. By expanding sales formats that allow customers to choose small quantities, AEON aims to be the top-of-mind destination when people think of 'delicious pizza' or 'yakitori' in their daily lives.
AEON Retail will sell 'Domestic Chicken Yakitori Skewers' for 100 yen per skewer (excluding tax) at approximately 350 'AEON' and 'AEON Style' stores starting Wednesday, April 29.
Since the COVID-19 pandemic, the takeout market for foodservice has grown 1.2 times compared to 2019, with more people enjoying restaurant-style meals at home. While bulk self-service sales of deli items were suspended in 2020 to prevent infection spread, the company resumed these sales in some stores in 2025 due to high demand for purchasing small quantities of various types.
In response to positive customer feedback, AEON has expanded the number of stores offering loose yakitori sales to approximately 200 as of April 2026. For the upcoming Golden Week, one of the peak demand periods of the year, the company will prepare 2.5 million skewers. Chicken is perceived as a value-for-money food item even amid rising prices, and these skewers are positioned as a household support 'companion' during the long holiday.
## Sales Details
- **Product:** Domestic Chicken Yakitori Skewers
- **Price:** 100 yen per skewer (108 yen including tax)
- **Period:** April 29 (Wed, Holiday) – May 6 (Wed, Holiday), 2026
- **Participating Stores:** Approx. 350 stores nationwide including 'AEON' and 'AEON Style' (Regions: Kanto, Hokuriku-Shinetsu, Chubu, Kinki, Chugoku-Shikoku).
## Features of Domestic Chicken Yakitori Skewers
- **Commitment to Domestic Sourcing:** From raw materials to skewering and processing, everything is handled domestically. Skewers are delivered fresh to stores and grilled on-site.
- **Cost Efficiency with Breast Meat:** By actively utilizing chicken breast—which often results in surplus when only traditional cuts are used but is favored by health-conscious customers—the company has optimized cost efficiency without compromising quality.
- **Exquisite Sauces:** Two types are available: a 'Soy Sauce' blend with rich and sweet notes using dark soy sauce, tamari, and brown sugar; and a 'Salt Sauce' using hon-mirin and algae salt to enhance the natural flavor of the ingredients. They are designed to maintain their delicious aroma and juiciness even after being reheated at home.
- **Enhanced Lineup:** In stores offering loose sales, the variety ranges from classics like thigh and green onion to specialty cuts like tail (bonjiri) and shoulder (furisode), as well as flavored skewers like shiso breast and garlic thigh.
## Background of the Initiative
AEON aims to provide a product lineup that satisfies a wide range of customers, from single households to multi-generational families. Categories like pizza and yakitori, which have been strengthened since 2025, tend to see significant sales growth during long holidays and seasonal events. By expanding sales formats that allow customers to choose small quantities, AEON aims to be the top-of-mind destination when people think of 'delicious pizza' or 'yakitori' in their daily lives.