Aeon Ehart's "Murasakian" Uses Gion Tsujiri Matcha! Limited-Time Sale of Obanyaki with "Matcha Cream"
Aeon Ehart's "Murasakian" is launching a limited-time Obanyaki filled with homemade Tsubuan and matcha cream, using matcha from Gion Tsujiri, available from April 29th. This seasonal sweet aims to cater to increasing health consciousness and inbound demand for matcha.
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- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
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Aeon Ehart Co., Ltd., which operates restaurants in shopping centers nationwide, will offer a limited-time "Homemade Tsubuan and Matcha Cream" Obanyaki at its "Murasakian" stores starting April 29th (Wednesday).
"Murasakian" is a specialty anko (bean paste) store that offers a wide range of light meals and sweets, with a focus on carefully prepared homemade tsubuan (coarse sweet red bean paste). To allow customers to enjoy seasonal flavors, Murasakian sells limited-time Obanyaki each month, tailored to the season and events.
This new limited-time product is an Obanyaki featuring matcha, known for its refreshing aroma and pleasant bitterness, in anticipation of the beautiful early summer season. It combines "homemade matcha cream" made with Gion Tsujiri's matcha and "homemade tsubuan" cooked with reduced sweetness. In recent years, matcha has seen expanding popularity both domestically and internationally, driven by increasing health consciousness and the recovery of inbound tourism demand, drawing attention as a global trend. Against this backdrop, this product is proposed as an item to experience the changing seasons, suitable for snacks or tea sweets at home, as well as for gifting.
New Product Outline
Homemade Tsubuan and Matcha Cream Obanyaki
* Sales Price: 200 yen (tax included)
* Sales Period: April 29, 2026 (Wednesday) to May 26, 2026 (Tuesday)
(Photo is for illustration purposes)
*The end date may change depending on sales conditions.
"Murasakian" 5 Stores Selling
* Kasai Store: Ion Kasai Store 1F Food Court, 3-9-19 Nishi-Kasai, Edogawa-ku, Tokyo
* Takenotsuka Store: 6-7-1-101 Takenotsuka, Adachi-ku, Tokyo
* Kashiwa Store: Kashiwa Takashimaya Station Mall Specialty Store S-kan 2F, 1-1 Suehirocho, Kashiwa City, Chiba
* Inage Store: Ion Inage Store B1F, 1-4-20 Konakadai, Inage-ku, Chiba City, Chiba
* Shin-Ibaraki Store: Ion Style Shin-Ibaraki 3F Food Court, 18-1 Nakatsu-cho, Ibaraki City, Osaka
Product details here
About "Murasakian"
At "Murasakian," carefully selected ingredients are used, and unique tsubuan that brings out the flavor of azuki beans while suppressing sweetness, without "shibukiri" (removing astringency), is carefully cooked in-store. The homemade tsubuan, which feels like a blessing from Hokkaido, is additive-free and characterized by its gentle taste.
Unique In-Store Kettle Cooking Method and Hand-Baking Technique
By heating at high temperature in a dedicated kettle in the store, the azuki beans are cooked quickly without breaking their skins, and "shibukiri" is intentionally omitted to bring out the original flavor and rich taste of the azuki beans. The Obanyaki are meticulously baked one by one on a dedicated copper plate with good heat conductivity, and a small amount of homemade tsubuan is inserted into the skin, resulting in a thin-skinned finish.
Murasakian's website here
Aeon Ehart will continue to deliver richness, enjoyment, and deliciousness through "food" by incorporating seasonal events, seasonal ingredients, and local specialties.
"Murasakian" is a specialty anko (bean paste) store that offers a wide range of light meals and sweets, with a focus on carefully prepared homemade tsubuan (coarse sweet red bean paste). To allow customers to enjoy seasonal flavors, Murasakian sells limited-time Obanyaki each month, tailored to the season and events.
This new limited-time product is an Obanyaki featuring matcha, known for its refreshing aroma and pleasant bitterness, in anticipation of the beautiful early summer season. It combines "homemade matcha cream" made with Gion Tsujiri's matcha and "homemade tsubuan" cooked with reduced sweetness. In recent years, matcha has seen expanding popularity both domestically and internationally, driven by increasing health consciousness and the recovery of inbound tourism demand, drawing attention as a global trend. Against this backdrop, this product is proposed as an item to experience the changing seasons, suitable for snacks or tea sweets at home, as well as for gifting.
New Product Outline
Homemade Tsubuan and Matcha Cream Obanyaki
* Sales Price: 200 yen (tax included)
* Sales Period: April 29, 2026 (Wednesday) to May 26, 2026 (Tuesday)
(Photo is for illustration purposes)
*The end date may change depending on sales conditions.
"Murasakian" 5 Stores Selling
* Kasai Store: Ion Kasai Store 1F Food Court, 3-9-19 Nishi-Kasai, Edogawa-ku, Tokyo
* Takenotsuka Store: 6-7-1-101 Takenotsuka, Adachi-ku, Tokyo
* Kashiwa Store: Kashiwa Takashimaya Station Mall Specialty Store S-kan 2F, 1-1 Suehirocho, Kashiwa City, Chiba
* Inage Store: Ion Inage Store B1F, 1-4-20 Konakadai, Inage-ku, Chiba City, Chiba
* Shin-Ibaraki Store: Ion Style Shin-Ibaraki 3F Food Court, 18-1 Nakatsu-cho, Ibaraki City, Osaka
Product details here
About "Murasakian"
At "Murasakian," carefully selected ingredients are used, and unique tsubuan that brings out the flavor of azuki beans while suppressing sweetness, without "shibukiri" (removing astringency), is carefully cooked in-store. The homemade tsubuan, which feels like a blessing from Hokkaido, is additive-free and characterized by its gentle taste.
Unique In-Store Kettle Cooking Method and Hand-Baking Technique
By heating at high temperature in a dedicated kettle in the store, the azuki beans are cooked quickly without breaking their skins, and "shibukiri" is intentionally omitted to bring out the original flavor and rich taste of the azuki beans. The Obanyaki are meticulously baked one by one on a dedicated copper plate with good heat conductivity, and a small amount of homemade tsubuan is inserted into the skin, resulting in a thin-skinned finish.
Murasakian's website here
Aeon Ehart will continue to deliver richness, enjoyment, and deliciousness through "food" by incorporating seasonal events, seasonal ingredients, and local specialties.