Italian Fashion Brand 'OVS' Men's Line Makes Japan Debut Exclusively at Aeon

Aeon Retail will exclusively sell the men's line of the directly imported Italian fashion brand 'OVS' in Japan starting in April. It will be available at two stores, 'Aeon Style Himonya' (Meguro-ku, Tokyo) and 'Aeon Style Tsudanuma North' (Narashino City, Chiba), as well as on 'Aeon Style Online'.

As one of Italy's leading fashion brands, 'OVS' operates many stores both in Italy and abroad. It offers a wide assortment of clothing from everyday wear to fashionable attire, featuring designs that incorporate signature Italian trends. Our company has been exclusively selling 'OVS kids' in Japan since May 2025, and now we are newly launching the men's line. In the men's category, in addition to the 'OVS' line, we will also carry the 'PIOMBO' line, which is one of the brands developed by 'OVS'. Both are characterized by their simple, easy-to-use everyday style with a subtle touch of Italian taste.

Furthermore, for 'OVS kids' deployed in the Kanto region, we will newly introduce it to 11 'Aeon' and 'Aeon Style' stores in Aichi, Osaka, and other prefectures, expanding to a total of 21 stores during April. In addition, at 13 stores including existing ones, we will introduce teen sizes from 146cm to 164cm, in addition to the traditional 104cm to 140cm (targeting 3 to 10 years old), enriching the lineup to match children's growth.

Our company proposes 'OVS' as a new appeal in apparel and will deliver new value.

[Overview of 'OVS' Men's Sales] Sales Stores: Two 'Aeon Style' stores in Kanto 1. Aeon Style Himonya (Meguro-ku, Tokyo) - Sales start on Friday, April 10 2. Aeon Style Tsudanuma North (Narashino City, Chiba) - Sales start on Friday, April 17 Number of Items: Approximately 150 items Web Sales: 'Aeon Style Online' - Sales start on Friday, April 17 https://aeonretail.com/Page/k-aeon-OVS.aspx

[Example of Men's Products] PIOMBO Supima Cotton T-shirt