Second "Genki (Energy/Vitality) Festival" Held to Promote Frailty Prevention
Ion Retail is hosting its second "Genki Festival" from April 3rd to May 6th, aiming to promote frailty prevention and healthy lifestyles among its customers. The event features health products with WAON bonus point rewards, with equivalent amounts donated to local welfare organizations. Expanded community engagement includes health checks and seminars at over 380 stores to foster local health awareness and social participation.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:01
- 🤖 AI Analyzed: April 17, 2026 at 21:28 (367h 26m after Collected)
Ion Retail will hold the second "Genki Festival" to promote frailty prevention from Friday, April 3rd to Wednesday, May 6th (holiday) at approximately 380 "Aeon" and "Aeon Style" stores*1).
In recent years, as aging accelerates, initiatives for frailty prevention are spreading to maintain physical and mental health for a long time. In light of this, our company has been implementing the "Genki Festival" initiative since September 2025 to provide an opportunity to consider health maintenance and lifestyle improvements.
For the second event, we will offer up to approximately 290 items*2) useful for maintaining health, such as supplements and nutritional foods. When you purchase eligible products, customers will receive WAON bonus points*3), and an amount equivalent to the points will be donated to regional welfare administrative organizations*4) for use in welfare activities. Furthermore, to help promote the health of more community members, we will hold the "Genki Mini Festival" at approximately 340 stores*5), where our store-qualified personnel will conduct health checks and skincare seminars.
◆WAON Bonus Points awarded for purchasing eligible products*3), an amount equivalent to the points will be donated to regional welfare administrative organizations*4)
From Friday, April 3rd to Wednesday, May 6th (holiday), customers who purchase eligible products from 35 sponsoring companies, up to approximately 290 items*2), will receive WAON bonus points*3). In addition, an amount equivalent to the points will be donated to regional welfare administrative organizations*4) and utilized for initiatives such as local frailty prevention, not just personal health maintenance.
◆Events to improve community health awareness and foster community, expanded from last year
It is said that in addition to "nutrition" and "physical activity," "social participation" is also important for frailty prevention. To help promote the health and foster community among local residents, we will hold events offering information and experiences related to frailty prevention and lifestyle improvement. A large-scale event where our store-qualified personnel and business partners gather to provide health checks and seminars will be held at 4 stores*6). In addition to business partners, approximately 1.5 times more than last year, local government and community groups will also participate, creating a space for information provision and consultations regarding the health of local residents. Furthermore, to raise health awareness among more people, we will hold the "Genki Mini Festival" on Wednesday, April 15th, at approximately 340 stores*5), where our pharmacists and employees will conduct body composition and vascular age measurements, sugar content checks, and skincare seminars.
Implementation Period: Friday, April 3, 2026 - Wednesday, May 6, 2026 (Holiday)
Participating Stores: Approximately 380 "Aeon" and "Aeon Style" stores*1)
■Limited Event at 4 Stores
Booths will be set up with our store-qualified personnel, business partners, and local government/community groups gathered to provide information and experiences related to frailty prevention and lifestyle improvement, centered around health. In addition to measurements such as muscle mass, blood pressure, and vascular age by our pharmacists, health checks and seminars by 26 business partners and 8 local government/community groups can be experienced.
*Participating business partners and local government/community groups vary by store.
●Aeon Style Takasaki (Gunma Prefecture, Takasaki City)
Date/Time: April 18 (Sat) 10:00 - 17:00
Example participants and event content:
・Takasaki City Health Division
・Gunma Paz University
・Ohayo Milk Industry Co., Ltd.
・Mandan Fermentation Co., Ltd. , etc. (13 booths in total)
●Aeon Style Hakusan (Ishikawa Prefecture, Hakusan City)
Date/Time: April 18 (Sat) 10:00 - 17:00
April 19 (Sun) 10:00 - 17:00
Example participants and event content:
・Hakusan City Active Health Division
・Hakusan City Longevity and Care Division
・Meiji Co., Ltd.
・Rohto Pharmaceutical Co., Ltd. , etc. (11 booths on both days)
*Participating local government and business partners differ by day.
●Aeon Noah Store (Chiba Prefecture, Noda City)
Date/Time: April 25 (Sat) 10:00 - 17:00
April 26 (Sun) 10:00 - 17:00
Example participants and event content:
・Noda City Health Center
・Snow Brand Milk Products Co., Ltd. Noda Factory
・Reider Japan Co., Ltd.
・Yomeishu Seizo Co., Ltd. , etc. (up to 13 booths)
*Participating local government and business partners differ by day.
●Aeon Style Ibaraki (Osaka Prefecture, Ibaraki City)
Date/Time: April 29 (Wed, Holiday) 10:00 - 17:00
Example participants and event content:
・Ibaraki City
・Santen Pharmaceutical Co., Ltd.
・Morrinaga Milk Industry Co., Ltd.
・Lion Corporation , etc. (13 booths)
■Genki Mini Festival
To help promote the health of more community members, our store-qualified personnel will hold the "Genki Mini Festival," an event related to frailty prevention. This will include measurements of body composition and blood pressure, as well as sugar content checks, hand care, and skincare workshops.
Date: Wednesday, April 15
Participating Stores: Approximately 340 stores
*Dates and content may vary by store.
*1: Stores in Kanto, Hokuriku-Shinetsu, Tokai, Kinki, Chugoku, and Shikoku regions.
*2: Product offerings and prices may vary by store.
*3: WAON bonus points are awarded for payments made with Aeon card credit, AEON Pay, WAON electronic money, and various JMB WAON. Cash payments are not eligible for bonus points. For JMB WAON, half the amount will be awarded as miles.
*4: Donation recipients vary by store and area. Donations will be made to one of the following: Takasaki City Health Division, Noda City Welfare Department Elderly Support Division, Hakusan City Health and Welfare Department Active Health Division, or Ibaraki City Planning and Finance Department Policy Planning Division.
*5: Dates and content may vary by store.
*6: Dates vary by store.
*7: When purchased as a single item, the tax-inclusive price is rounded down to the nearest yen.
Ion Retail presented a total donation of 6,758,880 yen from the "Genki Festival" held from Friday, September 5, 2025, to Tuesday, September 30, 2025, to welfare administrative organizations in each region. These donations will be used for local frailty prevention initiatives.
(Image is for illustration purposes.)
Donation ceremony with Sakura City
Recipient: Sakura City Welfare Department, Senior Citizen Welfare Division
Amount: 2,086,247 yen
Ceremony Date: February 4, 2026 (Wed)
(Image is for illustration purposes.)
Donation ceremony with Nagoya City
Recipient: Nagoya City Welfare Division
Amount: 1,630,821 yen
Ceremony Date: February 9, 2026 (Mon)
(Image is for illustration purposes.)
Donation ceremony with Saitama Prefecture
Recipient: Saitama Prefecture Shirakobato Longevity Social Welfare Fund
Amount: 926,846 yen
Ceremony Date: February 20, 2026 (Fri)
The presentation ceremony for the donation of 2,114,966 yen to the "Ayagawa Town Health and Welfare Division Branch Office, Community General Support Center" is scheduled to be held in Ayagawa Town, Kagawa Prefecture, on Friday, April 10th.
End