[Aeon Exclusive] 'Monchhichi,' a hit in the 'Retro Boom,' arrives as original design T-shirts! On sale Friday, April 3rd.

On Friday, April 3rd, Aeon will release six types of T-shirts printed with the globally popular plush toy 'Monchhichi' at approximately 100 'Aeon' and 'Aeon Style' stores and the 'Aeon Style Online' store, through its young casual wear specialty store 'Doublefocus.'

'Anime' and 'manga' are popular hobbies enjoyed by a wide range of generations from children to adults. In this context, Doublefocus plans and sells various fashion items featuring anime and characters.

'Monchhichi' is a plush toy released by Sekiguchi in 1974, known for its adorable pacifier-sucking pose and freckles. With its innovative combination of a plush body and soft vinyl face and limbs, it became an explosive hit upon release. To date, over 70 million units have been sold in more than 30 countries, and it continues to be loved by fans worldwide.

Following its 50th anniversary in 2024 and the recent retro boom, its popularity has expanded, particularly among Gen Z. The modern evolution of 'Monchhichi' in terms of color and design is creating a new movement.

These printed T-shirts come in six varieties, including orthodox designs featuring photos of Monchhichi, a design featuring nine cute expressions such as smiling, winking, and crying, and a novel design where Monchhichi is dressed as nine different sushi toppings, including tuna, shrimp, salmon roe, and egg. These are must-see T-shirts that express the new charm of Monchhichi.

Doublefocus will continue to offer trendy fashion items and propose styles that 'express today's mood,' bringing fun to our customers' lives.

[Sales Overview] Release Date: April 3, 2026 (Friday) Stores: Approx. 100 'Aeon' and 'Aeon Style' stores in Honshu, Shikoku, and Okinawa Web Sales: Aeon Style Online Number of items: 6 types Price: 1,980 yen (2,178 yen including tax) Sizes: S, M, L (Unisex)