[Aeon Exclusive] Household Support! Enjoy popular breads like the "Numaru Series" at a discount this spring with app coupons offering up to 40 yen off. Various campaigns are underway, including limited-time products and 98-yen uniform pricing.
Aeon is holding its "Spring Grand Bakery Fair" from April 1st to April 7th, 2026, offering various promotions including app coupons for discounts of up to 40 yen on popular breads like the "Numaru Series," limited-time products, and a 98-yen uniform price campaign. Additionally, a prize campaign with a maximum of 10,000 WAON POINTS is being held.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 07:40 (378h 1m after Collected)
AEON will hold the "Spring Grand Bakery Fair" at approximately 550 stores*2, including "AEON" and "AEON Style" in Honshu and Shikoku, and "AEON Supercenter" and "MaxValu" in Tohoku, from April 1 (Wednesday) to April 7 (Tuesday), 2026*1.
Amidst continuing price increases, this year's fair offers a variety of plans, including app coupon promotions, limited-time products, and a 98-yen uniform price, so customers can choose bread "affordably and enjoyably." In particular, the "Shopping App Coupon Festival" has expanded its eligible products to include long-selling items and the "Numaru Series" popular on social media, offering a more advantageous lineup. Additionally, the "Yamazaki Blueberry French Bread," a popular limited-time product every year, will also be available.
Furthermore, the highly popular "98-yen uniform price" now includes Japanese and Western confectionery in addition to sweet buns and savory breads, further enhancing the fun of choosing daily. This time, a prize campaign with a maximum prize of 10,000 WAON POINTS, the largest ever, will be held, making it an even more attractive event for more customers to participate in.
This year's "Spring Grand Bakery Fair" is designed to let customers enjoy the "fun of bread" from various angles, from newly introduced products to limited-time items, uniformly priced items with a sense of value, and even prize campaigns.
AEON will continue to support customers' daily lives and strive to make everyday shopping more enjoyable.
【Product and Campaign Overview】
■＜Shopping App Coupon Festival＞
This year's fair has further enhanced the "Shopping App Coupon Campaign" for choosing bread at a great value, making the eligible products an easier-to-choose lineup. During the period, coupons for products from Yamazaki, Pasco, Fujipan, Daiichi Pan, and YK Baking Company will be distributed via the "AEON Shopping App." By newly including long-selling products and items popular on social media, the campaign offers enjoyable deals.
(Distribution via the AEON Shopping App is only available at "AEON" and "AEON Style" stores in Honshu and Shikoku, excluding Tohoku.)
●Example of eligible products: "40 yen off" at the register with coupon
"Daiichi Pan Hitokuchi Tsutsumi Sausage"
Daiichi Pan's long-selling "Hitokuchi Tsutsumi" series is a popular product, easy to eat in bite-sizes, with a fluffy dough tightly packed with various flavors, perfect for a short break or children's snacks. Individually wrapped for easy sharing, it's a convenient and delightful item that can be casually enjoyed in daily life.
●Example of eligible products: "30 yen off" at the register with coupon
"Fujipan Numaru" Series
Fujipan's Numaru series, popular on social media, is a sweet bun series characterized by its "softness" and "melting creaminess," supported for its creamy, "bottomless" addictive taste. In this fair, "Numaru Danish," "Numaru Cream Bun," and "Numaru Koppe Pan" are offered at a special price with the shopping app coupon. You can enjoy the series' unique "melting deliciousness" at an even better value.
"Yamazaki Pan" Sweet Bun Series
Yamazaki's long-selling products, cherished by a wide range of generations for a long time, are now joined by new products. In addition to classic items like "Mini Snack Gold," "Apple Pie," and "Ichigo Special," a variety of products for the whole family, such as the new "Nama Chocolate Pie," are available, making it a perfect lineup for spring outings, snacks, and breakfast. Please enjoy the new deliciousness along with the long-loved flavors on this occasion.
●Example of eligible products: "20 yen off" at the register with coupon
"Pasco Roll" Series
Pasco's popular roll series, including regional limited editions, will be featured. In addition to the "Milk Roll" sold nationwide, there are regionally popular products such as the "Tamago no Shittori Roll" available in Kanto and Niigata, and the "Milk Roll Milk Coffee" sold in Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku. This roll series, with its soft texture and gentle taste, is supported by a wide range of generations for breakfast and snacks.
●Example of eligible products: "10 yen off" at the register with coupon
"YK Baking Company Sanmy"
"Sanmy," a long-loved soul bread of Kansai, will appear as a fair product. "Sanmy" is a long-selling product loved mainly in Kansai, where you can enjoy three flavors—cream, chocolate, and cake dough—in one. It's a satisfying sweet bun with subtly sweet cream, chocolate topping, and moist cake dough, supported by all generations.
▼Download the "AEON Shopping App" here:
https://www.aeonretail.jp/otoku/aeon_app/
■＜Limited-time Products＞
Yamazaki Blueberry French Bread 1 piece
This bread features blueberry jam rolled into a soft French bread dough. The soft chewiness of the dough and the balanced sweet and sour taste of blueberries spread pleasantly, making it a flavor enjoyable for both breakfast and snacks. It's also characterized by increased aroma and enhanced blueberry flavor when lightly toasted. It's a satisfying item with an addictive combination of fluffy dough and fruity blueberries.
【Sales Stores】"AEON" and "AEON Style" in Honshu and Shikoku, "AEON Supercenter" and "MaxValu" in Tohoku *2
【Price】398 yen (tax included 429.84 yen) *3
■＜98-yen Uniform Price＞ Campaign
A wide range of popular products from major manufacturers such as Yamazaki, Pasco, Fujipan, YK Baking Company, and Awashimado will be lined up, offering a diverse selection including sweet buns, savory breads, Japanese and Western confectionery, and other sweets. Approximately 40 items, including sweet buns and Japanese/Western confectionery, will be available, creating a sales floor where customers can easily choose from affordable prices and a rich assortment.
【Sales Stores】"AEON" and "AEON Style" in Honshu and Shikoku, "AEON Supercenter" and "MaxValu" in Tohoku *2
■ Maximum prize amount ever! Win 10,000 WAON POINTS! Application Campaign
In the "AEON Spring Grand Bakery Fair 2026," customers who purchase 500 yen (tax included) or more of eligible products from the six sponsoring manufacturers (Yamazaki Baking, Shikishima Baking, Fujipan, Daiichi Pan, YK Baking Company, Awashimado) will be entered into a campaign to win up to 10,000 WAON POINTS or digital gifts, the highest prize amount ever.
【Eligible Products】
All breads, sweet buns, savory breads, and Japanese/Western confectionery (room temperature) from Yamazaki Baking, Shikishima Baking, Fujipan, Daiichi Pan, YK Baking Company, and Awashimado *4
【Eligible Stores】
Approximately 550 stores of "AEON" and "AEON Style" in Honshu and Shikoku, and "AEON Supercenter" and "MaxValu" in Tohoku *5
【Receipt Validity Period】
April 1 (Wednesday) to April 14 (Tuesday), 2026
【Application Deadline】
April 1 (Wednesday) to April 17 (Friday), 2026, 23:59
*Details on application conditions and methods will be announced via in-store notices.
*1: Sales periods may differ at some stores.
*2: Some stores may not carry certain items. Limited-edition products will be available while supplies last.
*3: When purchasing individual items, decimals will be rounded down.
*4: Eligible products may vary by store.
*5: Delivery slips from AEON Retail's online supermarket are also eligible. (Online supermarket is not eligible for app coupons.)