First Store in Ibaraki Prefecture! Frozen Food Specialty Store @FROZEN Opens on April 3rd (Friday) at AEON STYLE MITOUCHIWARA @FROZEN

AEON RETAIL CO., LTD. will open "@FROZEN" (hereinafter referred to as "@FROZEN"), a frozen food specialty store offering approximately 1,500 items, on Friday, April 3rd, within AEON STYLE MITOUCHIWARA (Mito City, Ibaraki Prefecture).

With the concept of "transforming Japan's food scene through frozen foods and creating a 'new food style,'" @FROZEN operates 18 stores, primarily in the Kanto region. The AEON STYLE MITOUCHIWARA @FROZEN, opening this time, will be the 19th AEON store nationwide and the first in Ibaraki Prefecture.

Focusing on five meal occasions – "Breakfast," "Lunch," "Dinner," "Snacks," and "Sweets" – the store offers not only everyday use items but also authentic flavors from famous restaurants and international menus for special occasions like anniversaries and parties. It has been well-received by a wide range of customers, including dual-income households, seniors, singles, and Gen M/Z.

Key Features of "AEON STYLE MITOUCHIWARA @FROZEN"

Wide Selection of Approximately 1,500 Items, the Largest in Mito City, Catering to All Dining Occasions

From freshly baked quality bread and cut fruits for daily breakfast, lunch menus supervised by popular restaurant chains, to one-plate side dishes that add flair to any meal, and even Japanese and Western dinners perfect for a treat, we meet your daily "desire to eat" in one stop.

Covering the Latest Sweets! Korean Sweets × National Local Sweets

We offer a rich selection of trendy, up-to-the-minute sweets, including popular Korean sweets. In the "Local Sweets" corner, with the concept of "Traveling around Japan while in Mito," we feature sweets and ice cream carefully selected by our buyers from Hokkaido to Okinawa. Furthermore, we will introduce the new "Kasama Mont Blanc," made with Kasama chestnuts from Kasama City, Ibaraki Prefecture, a renowned chestnut-producing region, to showcase local charm.

Enjoy Famous Restaurant Flavors Easily at Home

To allow customers to easily enjoy famous restaurant flavors at home, we are newly introducing products from the long-established Chinese restaurant chain "Yokohama Ippinko," known as the birthplace of "Yokohama Tanmen," and from "Gourmet Ex" brands like "Menya Kokoro" and "Ibaraki Butasoba Tokuryu Honten." Additionally, we offer a wide selection of "specialty restaurant flavors" with limited purchasing opportunities, such as "Suke-san Udon," a "soul food of Kitakyushu," yakitori from the long-established chicken specialty store "Ume-ya," and Western confections from "Dominique Doucet's Shop," run by a French pastry chef with its main store in Suzuka City, Mie Prefecture, creating a sales floor for customers to enjoy at home.

Convenient, Healthy, and Delicious

We are introducing products that meet health-conscious needs while prioritizing deliciousness, such as "GREEN SPOON" and "Watami no Takushoku," which are supervised by registered dietitians for excellent nutritional balance, "Taiyo no Tomato Ramen," packed with the nutrition of approximately 3 tomatoes per bowl, and "Hanmijan," Korean cuisine incorporating the philosophy of "medicine and food as one."

Example Products Handled at "AEON STYLE MITOUCHIWARA @FROZEN"