Peelable? Changes how it melts? Experiential ice cream debuts at Aeon's frozen food specialty store '@FROZEN'!
Aeon Retail will sequentially launch experiential ice creams, including 'Peelable Banana Bar' and 'Bero Bero Bar', at its '@FROZEN' stores starting April 13, 2026, offering new ways to enjoy eating.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 06:42 (535h 46m after Collected)
Starting sequentially from Monday, April 13, 2026, Aeon Retail will fully roll out two items from GOLD STAR Co., Ltd., the 'Peelable Banana Bar' and 'Bero Bero Bar,' as 'experiential ice creams' that make the eating process itself fun, at its frozen food specialty stores '@FROZEN' (*1) in the Tohoku, Kanto, Tokai, and Kinki regions.
These products propose an unprecedented 'exciting ice cream time' through dynamic experiences such as 'peeling,' 'melting,' and 'changing,' as well as changes in appearance and texture.
In recent years, in the ice cream and sweets market, there has been an increasing trend to emphasize the 'experience' itself, such as visual fun and surprises during the eating process, in addition to traditional values like taste and price. Especially with the spread of SNS and video media, the joy of sharing the moment of eating and the appearance of changes has expanded, and interest in products that can be enjoyed with all five senses is growing more than ever.
Under these circumstances, Aeon's frozen food specialty store '@FROZEN' will fully roll out experiential ice creams as a new value proposition to 'enrich the time of eating itself.' The three items rolled out this time feature changes in appearance and texture depending on how they are eaten and the passage of time, allowing you to enjoy the process of eating. The 'Peelable Banana Bar' incorporates the playful idea of peeling and eating, staging the fun of eating along with a shape reminiscent of a real banana. The outside has a plump, gentle texture, and from the inside spreads a smooth and rich banana flavor, making it a product that can be enjoyed in both appearance and taste. On the other hand, the 'Bero Bero Bar' is a new sensation bar ice cream whose texture changes from ice cream at the beginning to jelly halfway through. Even as time passes, it does not melt easily and flow, allowing you to enjoy a unique chewy texture and a change in its transparent appearance.
Both products propose a new ice cream experience to be tasted with the five senses through ingenuity in appearance, texture, and eating methods. We deliver a new ice cream experience where you can enjoy the eating process itself during family gatherings or brief moments of enjoyment in everyday life.
[Example of Products Handled]
- Peelable Banana Bar
A playful experiential banana ice cream that you peel to eat. Shaped like a real banana, the outside has a gentle, plump texture like jelly, and from the inside spreads a sweet, smooth, and rich banana flavor.
It is a new sensation ice cream that enriches the eating time itself, different from traditional ice pops.
*The peel is also edible.
These products propose an unprecedented 'exciting ice cream time' through dynamic experiences such as 'peeling,' 'melting,' and 'changing,' as well as changes in appearance and texture.
In recent years, in the ice cream and sweets market, there has been an increasing trend to emphasize the 'experience' itself, such as visual fun and surprises during the eating process, in addition to traditional values like taste and price. Especially with the spread of SNS and video media, the joy of sharing the moment of eating and the appearance of changes has expanded, and interest in products that can be enjoyed with all five senses is growing more than ever.
Under these circumstances, Aeon's frozen food specialty store '@FROZEN' will fully roll out experiential ice creams as a new value proposition to 'enrich the time of eating itself.' The three items rolled out this time feature changes in appearance and texture depending on how they are eaten and the passage of time, allowing you to enjoy the process of eating. The 'Peelable Banana Bar' incorporates the playful idea of peeling and eating, staging the fun of eating along with a shape reminiscent of a real banana. The outside has a plump, gentle texture, and from the inside spreads a smooth and rich banana flavor, making it a product that can be enjoyed in both appearance and taste. On the other hand, the 'Bero Bero Bar' is a new sensation bar ice cream whose texture changes from ice cream at the beginning to jelly halfway through. Even as time passes, it does not melt easily and flow, allowing you to enjoy a unique chewy texture and a change in its transparent appearance.
Both products propose a new ice cream experience to be tasted with the five senses through ingenuity in appearance, texture, and eating methods. We deliver a new ice cream experience where you can enjoy the eating process itself during family gatherings or brief moments of enjoyment in everyday life.
[Example of Products Handled]
- Peelable Banana Bar
A playful experiential banana ice cream that you peel to eat. Shaped like a real banana, the outside has a gentle, plump texture like jelly, and from the inside spreads a sweet, smooth, and rich banana flavor.
It is a new sensation ice cream that enriches the eating time itself, different from traditional ice pops.
*The peel is also edible.