First Store in Ibaraki Prefecture! Frozen Food Specialty Store '@FROZEN' Opens on April 3 (Fri) at 'Aeon Style Mito Uchihara'
Aeon Retail Co., Ltd. is opening '@FROZEN', a frozen food specialty store featuring approximately 1,500 items, inside Aeon Style Mito Uchihara on April 3. This marks the brand's first location in Ibaraki Prefecture.
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- 📰 Published: March 31, 2026 at 01:37
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Aeon Retail Co., Ltd. will open '@FROZEN' (hereafter '@Frozen'), a frozen food specialty store offering approximately 1,500 items, inside Aeon Style Mito Uchihara (Mito City, Ibaraki Prefecture) on Friday, April 3.
@Frozen operates 18 stores primarily in the Kanto region under the concept of "transforming Japan's food scene through frozen foods and creating 'new food styles'." The soon-to-open Aeon Style Mito Uchihara @Frozen will be Aeon's 19th store nationwide and its first in Ibaraki Prefecture.
Focusing on five dining scenes: "Breakfast," "Lunch," "Dinner," "Snacks," and "Sweets," the store offers a wide range of authentic flavors from famous restaurants and international menus that elevate "special days" like anniversaries and parties, in addition to "everyday use." It has been well-received by a diverse demographic, including dual-income households, seniors, singles, and Millennials/Generation Z.
## Key Points of 'Aeon Style Mito Uchihara @Frozen'
### ■ Catering to every dining scene with Mito City's largest selection of approximately 1,500 items
From freshly-baked quality breads and cut fruits for daily breakfast, lunch menus supervised by popular restaurant chains, one-plate side dishes that instantly brighten the table, to Japanese and Western dinners perfect as a reward, we serve as a one-stop shop for your daily "cravings."
### ■ Covering the most trendy sweets! Korean Sweets × Regional Sweets Nationwide
We offer an abundant selection of highly trendy sweets, including popular Korean sweets. In the "Local Sweets" corner, under the concept of "Touring Japan while in Mito," we feature sweets and ice creams carefully selected by our buyers from Hokkaido to Okinawa. Furthermore, we are newly introducing "Kasama Mont Blanc" made with Kasama chestnuts from Kasama City, Ibaraki Prefecture—a famous chestnut-producing area—thereby transmitting local charm.
### ■ Enjoy the taste of famous restaurants easily at home
As a lineup to easily enjoy the taste of famous restaurants at home, we are newly introducing products from "Yokohama Ippinko," a long-established Chinese restaurant chain known as the birthplace of "Yokohama Tanmen," and products from "Menya Kokoro" and "Ibaraki Buta Soba Tokuryu Honten" via "Gourmet X" to @FROZEN. Additionally, we offer a rich variety of "authentic tastes from renowned stores" with limited purchasing opportunities, such as "Suke-san Udon," loved as the "soul food of Kitakyushu"; yakitori from the long-established poultry specialty store "Umeya"; and Western sweets from "Dominique Doucet's Store," crafted by a French pastry chef with a main store in Suzuka City, Mie Prefecture. We are creating a sales floor where you can enjoy these at home.
### ■ Convenient, yet healthy and delicious
We are introducing products that meet the needs of health-consciousness while insisting on deliciousness, such as "GREEN SPOON" and "Watami no Takushoku," which are nutritionally balanced and supervised by registered dietitians; "Taiyo no Tomato Men," packed with the nutrition of about three tomatoes in one bowl; and "Hanbizen," Korean food incorporating the philosophy of medicine and food sharing the same source.
## [Examples of Products Handled at Aeon Style Mito Uchihara @Frozen]
@Frozen operates 18 stores primarily in the Kanto region under the concept of "transforming Japan's food scene through frozen foods and creating 'new food styles'." The soon-to-open Aeon Style Mito Uchihara @Frozen will be Aeon's 19th store nationwide and its first in Ibaraki Prefecture.
Focusing on five dining scenes: "Breakfast," "Lunch," "Dinner," "Snacks," and "Sweets," the store offers a wide range of authentic flavors from famous restaurants and international menus that elevate "special days" like anniversaries and parties, in addition to "everyday use." It has been well-received by a diverse demographic, including dual-income households, seniors, singles, and Millennials/Generation Z.
## Key Points of 'Aeon Style Mito Uchihara @Frozen'
### ■ Catering to every dining scene with Mito City's largest selection of approximately 1,500 items
From freshly-baked quality breads and cut fruits for daily breakfast, lunch menus supervised by popular restaurant chains, one-plate side dishes that instantly brighten the table, to Japanese and Western dinners perfect as a reward, we serve as a one-stop shop for your daily "cravings."
### ■ Covering the most trendy sweets! Korean Sweets × Regional Sweets Nationwide
We offer an abundant selection of highly trendy sweets, including popular Korean sweets. In the "Local Sweets" corner, under the concept of "Touring Japan while in Mito," we feature sweets and ice creams carefully selected by our buyers from Hokkaido to Okinawa. Furthermore, we are newly introducing "Kasama Mont Blanc" made with Kasama chestnuts from Kasama City, Ibaraki Prefecture—a famous chestnut-producing area—thereby transmitting local charm.
### ■ Enjoy the taste of famous restaurants easily at home
As a lineup to easily enjoy the taste of famous restaurants at home, we are newly introducing products from "Yokohama Ippinko," a long-established Chinese restaurant chain known as the birthplace of "Yokohama Tanmen," and products from "Menya Kokoro" and "Ibaraki Buta Soba Tokuryu Honten" via "Gourmet X" to @FROZEN. Additionally, we offer a rich variety of "authentic tastes from renowned stores" with limited purchasing opportunities, such as "Suke-san Udon," loved as the "soul food of Kitakyushu"; yakitori from the long-established poultry specialty store "Umeya"; and Western sweets from "Dominique Doucet's Store," crafted by a French pastry chef with a main store in Suzuka City, Mie Prefecture. We are creating a sales floor where you can enjoy these at home.
### ■ Convenient, yet healthy and delicious
We are introducing products that meet the needs of health-consciousness while insisting on deliciousness, such as "GREEN SPOON" and "Watami no Takushoku," which are nutritionally balanced and supervised by registered dietitians; "Taiyo no Tomato Men," packed with the nutrition of about three tomatoes in one bowl; and "Hanbizen," Korean food incorporating the philosophy of medicine and food sharing the same source.
## [Examples of Products Handled at Aeon Style Mito Uchihara @Frozen]