Select Brand "Aena" Connecting Korea and Japan Holds Exhibition "Dear SEOUL" in Harajuku, Tokyo! Promoting Korean Fashion, Beauty, and Lifestyle!

Aena, a select brand connecting Korean brands and Japan (Representative: Kim Aena), held the exhibition "I'm Come Back / Dear SEOUL" for two days on June 5 (Fri.) and 6 (Sat.), 2026, in Harajuku, Shibuya-ku, Tokyo.

Aena I'm Come Back / Dear SEOUL

At this exhibition, we exhibited and took orders primarily for apparel selected by Representative Kim Aena, who encountered them in Seoul, Korea, while also promoting Korean culture and brand stories.

"Bringing the sensibility of Seoul, Korea, directly to Japan."

With this sentiment, we introduced Korean brands that are not yet widely available in Japan, and welcomed many visitors.

◼︎ Aena Original Products

Aena LIMITED EDITION CAP / White, Red, Gray

Aena LIMITED EDITION CAP

White / Red / Black

¥9,900 (tax included)

This original Aena cap, made of satin material with an elegant sheen, creates a sophisticated impression.

The logo embroidery on the side serves as an accent, creating a simple yet impactful design.

A unisex item that blends well with a wide range of styles, from casual to mode, and elevates your outfit.

Aena LIMITED EDITION CAP / Leopard Light, Leopard Dark

Aena LIMITED EDITION CAP

Leopard Light / Leopard Dark

¥9,900 (tax included)

A limited edition cap featuring a leopard print that becomes the centerpiece of your styling, finished with an elegant balance.

The subtle logo embroidery on the back is a casual accent, making it a unique yet easy-to-incorporate design.

Simply pair it with a simple outfit to add a trendy Korean touch.

Aena SHIRRING PANTS / Gray, Black, Gray Stripe, Black Stripe

Aena SHIRRING PANTS

Gray / Black / Gray Stripe / Black Stripe

¥20,150 (tax included)

Signature slacks with a sophisticated shirring silhouette and subtle Aena logo embroidery on the back pocket.

They can be enjoyed in a wide range of styles, from Korean-inspired looks to neat, just-waist outfits.

The moderately straight silhouette flatters the figure, making them a versatile piece for any season.

◼︎ Aena Exhibition Limited Products

Aena LIMITED EDITION BIG SYUSYU / White, Black

Aena LIMITED BIG SYUSYU

White / Black

¥3,300 (tax included)

A large scrunchie with an attractive voluminous silhouette.

The lustrous, elegant material adds flair to your hairstyle, and can be worn in an updo or as an accessory on your wrist.

Available in minimalist black and white, it creates a sophisticated Korean style.

◼︎ Exhibition Limited Benefits

Exhibition Limited Benefit <KUNDAL>

KUNDAL

KUNDAL is a lifestyle beauty brand loved worldwide as a leading Korean hair and body care brand.

Focusing on natural ingredients and rich fragrances, they offer a wide range of items from hair care to body care.

Their high quality and accessible price point are also appealing, making them highly popular not only in Korea but also overseas.

Their shampoos and treatments, in particular, are known for providing moisture and shine to the hair while leaving a pleasant fragrance for a long time.

KUNDAL Official Instagram▼ https://www.instagram.com/kundal.japan/?hl=ja

⚫︎ Gift for those who follow Aena's Instagram <KUNDAL> Shampoo & Treatment Sample Set ・HONEY&MACADAMIA SHAMPOO 10ml ・HONEY&MACADAMIA TREATMENT10ml

Exhibition Limited Benefit <DAMTONE>

DAMTONE

DAMTONE is a derma skincare brand born from the long-standing skin research and treatment know-how of "Rodam Korean Medicine Clinic," a specialized skin clinic in Korea.

They have developed unique formulas and technologies by combining traditional Korean herbal ingredients, such as ginseng, with modern active ingredients. They offer high-performance home care products that address various skin concerns such as moisture, texture, pores, and clarity, while being gentle on the skin.

DAMTONE Japan Official Instagram▼

https://www.instagram.com/damtone__jp/?hl=ja

⚫︎ June 5 (Fri.)

[Limited to the first 5 influencers]

<DAMTONE> Special Skincare Set

・Retoning Soothing Toner

・Pore Toning Acu Essence

・Dark Spot Care Toning Cream

⚫︎ Gift for all visitors

<DAMTONE> Skincare Sample Set

・Clear Tone-up Mild Sun Cream 1ml

・Moisture Relief Cica Sun Cream 1ml

・Pore Toning Acu Essence 1ml

◼︎ Special Collaboration with Muun Seoul

This exhibition featured a collaboration with "Muun Seoul," a Korean bakery cafe in Harajuku.

Customers who purchased products at the exhibition received a special ticket usable at Muun Seoul.

This initiative aimed to provide a "Korean experience" beyond just shopping, by allowing visitors to enjoy the Korean-inspired atmosphere and bakery.

◼︎ Exhibition Limited Benefits

Muun Seoul Collaboration

[Limited to customers who purchased at the exhibition]

Exhibition Limited Benefit <Muun Seoul>

Receive a special ticket usable at the Korean bakery cafe Muun Seoul.

・General Customers: 1 free drink ・Influencers: 1 free drink + 2 free pastries

〈About Muun Seoul〉

A bakery cafe where you can feel the atmosphere of Seoul, Korea, in Tokyo's Harajuku.

You can enjoy a time as if you were in Korea through the sophisticated space and the carefully crafted breads and drinks.

Muun Seoul Official Instagram▼

https://www.instagram.com/muun_seoul/?hl=ja

Muun Seoul Official HP▼

https://www.muunseoul.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnSWUW8cBLGulIdE7_QegYoAx2FA6kmCCaz_jrvy0ad6zP-938LPS6JMM7uQo_aem_UecfZiXPjnnjds6D6zhCSg

◼︎ Announcement of Joint Project with Korean Premium Hotel Brand "UHC"

At the venue, we also introduced a new project being jointly developed with "UHC," a Korean premium lifestyle hotel brand.

This project plans to offer premium Korean beauty tours combining airport VIP transportation (MOVE), premium hotel stays (STAY), and treatments at Korean beauty clinics (CARE).

At the exhibition, a briefing and consultation session for influencers and creators was held concurrently, attracting significant interest in future projects.

[UHC × Aena] Premium Korean Beauty Tour

[UHC × Aena]

The ultimate K-Beauty tour project, a collaboration between Korean premium lifestyle hotel brand "UHC" and "Aena," a global brand consultant connecting trends in Japan and Korea, has launched.

From VIP airport transfers (MOVE) to stays in luxurious spa suites (STAY), and the main purpose of the trip, authentic dermatological treatments (CARE). We offer an exquisite package as the base for your journey.

Why not deliver this special tour as "your own production" to your cherished fans and followers?

UHC × Aena

〈About UHC〉

UHC HOTEL is an accommodation brand based in Seoul, Korea.

They offer comfortable spaces suitable for sightseeing, business, and even long-term stays, prioritizing easy access to major areas and a cozy atmosphere that makes you feel at home.

With an integrated beauty clinic within the facility, it offers convenient stays combining accommodation and medical aesthetic treatments. It provides a secure environment for those traveling to Korea for beauty procedures, minimizing travel burdens.

"Not just a trip, but living in Seoul."

We propose this new style of staying in Korea.

UHC Official Instagram▼

https://www.instagram.com/uh_suite/?hl=ja

UHC Official HP▼

https://link.stationbyuhc.com/uhsuite?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnGvr1NHPDZd7myfKmwNPyrzwC5KOxQEjQGPyAeS3SZTrLg8E3UFoRIj-1W9M_aem_gZNjutaKDVuO4xJ0RHRpgA

◼︎ What Aena Aims For

Aena is expanding its activities as a global brand connecting Japan and Korea, focusing not only on selling Korean brands but also on co-creation with Korean fashion, Korean beauty, Korean hotels, Korean culture, and influencers.

In addition to exhibitions, we will sequentially launch new projects connecting Japan and Korea, including exhibition events, influencer participation sales projects "Aena STYLE," Korean trend media "Dear SEOUL," and Korean beauty tours.

〈About Aena〉

Aena, with the concept of "a brand that edits Seoul," engages in casting, brand consulting, and select businesses connecting Korean fashion, beauty, hotels, culture, and influencers.

They handle various projects connecting Japan and Korea, including supporting the entry of Korean brands into Japan, supporting promotional activities in Korea for Japanese companies, SNS marketing, and planning exhibitions and events.

Aena (Ena)

Amidst the abundance of trends, what we desire now is not a trend for someone else, but clothes that convey "will" for ourselves.

The silhouettes that are complete with a single piece and the unexpected details drawn by Seoul designers.

While fitting into everyday Japanese life, it makes you stand taller the moment you put it on.

To adult women who believe in the "power of design."

I will deliver the dear pieces I found in Seoul.

〈Contact Information〉

Aena

135-0051

1-14-4 Edagawa, Koto-ku, Tokyo

Official Online Store: https://aena.stores.jp

Instagram: https://www.instagram.com/aena___official/?hl=ja

Representative: Kim Aena

kimaena0105@gmail.com