Korean Makeup Brand 'LUNA' Holds Pop-up Event! Unveiling a Rich Lineup of New Products and Visitor-Exclusive Events
Aekyung Ind. Co., Ltd.'s makeup brand LUNA will hold a pop-up event at A:PERS in Shin-Okubo from April 22 to May 13, 2026, featuring new products and exclusive 'Kumigi' decoration events.
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- 📰 Published: April 22, 2026 at 19:00
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LUNA, a specialized makeup brand from Korea developed by Aekyung Ind. Co., Ltd. (Headquarters: Aekyung Tower 188 Yanghwa-ro, Mapo-gu, Seoul, Korea; CEO: KIM SANG JOON), will hold a pop-up event at the K-Beauty select shop A:PERS (1st Floor, K-PLAZA Building 1, 2-1-1 Hyakunincho, Shinjuku-ku, Tokyo) from Wednesday, April 22 to Wednesday, May 13, 2026. A wide range of products that showcase LUNA's makeup expertise will be on sale, including a rich lineup of new products such as the national concealer 'Long Lasting Tip Concealer', 'Conceal Blender Palette', 'Long Lasting Conceal Cushion', 'Bubbling Gum Gloss', and 'Glow Layer Blur Cheek'. Various events for visitors are also scheduled.
'LUNA' is a Korean makeup brand that has newly adopted the slogan 'Every day, New Me', supporting the confident expression of all forms of change while accepting oneself as is.
Known as Korea's 'national concealer', the 'Long Lasting Tip Concealer' has exceeded cumulative sales of 11 million units (*1) and is steadily gaining popularity in Japan as well. At this pop-up event, not only will the 'Long Lasting Tip Concealer' be showcased, but also a rich lineup of new products such as the 'Conceal Blender Palette', 'Long Lasting Conceal Cushion', 'Bubbling Gum Gloss', and 'Glow Layer Blur Cheek', alongside various events planned for visitors.
*1 Cumulative sales amount of Long Lasting Tip Concealer from January 2014 to December 2025, according to internal research.
Event Overview
A pop-up event will be held at the K-Beauty select shop A:PERS.
Various events for visitors are also scheduled, where gifts can be received through product purchases or following SNS accounts.
Date and Time: Wednesday, April 22 to Wednesday, May 13
Store Name: A:PERS
Location: 1st Floor, K-PLAZA Building 1, 2-1-1 Hyakunincho, Shinjuku-ku, Tokyo
Business Hours: Everyday 10:00 - 22:00
Access: 5-minute walk from JR Yamanote Line 'Shin-Okubo Station'
EVENT 1 Pop-up Exclusive Gifts
- All purchasers during the pop-up period will receive a 'Finger Puff' that elevates makeup quality.
- Customers purchasing the Conceal Blender Palette will receive a 'Mini Brush' to achieve professional-like makeup.
* Offer ends when stock runs out. Please be aware in advance.
EVENT 2 Kumigi Event
What is 'Kumigi'?
A Korean word meaning 'decoration' or 'embellishment'.
Let's cutely decorate various items like cosmetics and smartphone cases with Kumigi parts!
- Receive 2 'Kumigi Parts' with purchases of 1,500 yen or more!
- Receive 4 'Kumigi Parts' with purchases of 2,500 yen or more!!
EVENT 3 Instagram Follow Event
- Follow LUNA's official Instagram and receive a concealer & corrector!
About 'LUNA'
Total K-Beauty Makeup Brand 'Every day, New Me LUNA'
'LUNA' is a Korean makeup brand that has newly adopted the slogan 'Every day, New Me', supporting the confident expression of all forms of change while accepting oneself as is.
In Japan, online sales started in 2021 on platforms like Qoo10 and Amazon. In 2022, it expanded its presence to national variety shops and drugstores, strengthening its sales in Japan. In fact, after opening in over 650 offline stores in Japan in 2022, it recorded expansion to 10,316 stores as of December 2025, growing its brand recognition in Japan.
Company Name: Aekyung Ind. Co.,Ltd.
Representative: KIM SANG JOON
Business: Manufacturing, Wholesale, Retail
Official Website: https://www.aekyung.co.kr/
LUNA Official Instagram: https://www.instagram.com/luna_makeup_jp/
LUNA Official X: https://x.com/luna_makeup_jp
'LUNA' is a Korean makeup brand that has newly adopted the slogan 'Every day, New Me', supporting the confident expression of all forms of change while accepting oneself as is.
Known as Korea's 'national concealer', the 'Long Lasting Tip Concealer' has exceeded cumulative sales of 11 million units (*1) and is steadily gaining popularity in Japan as well. At this pop-up event, not only will the 'Long Lasting Tip Concealer' be showcased, but also a rich lineup of new products such as the 'Conceal Blender Palette', 'Long Lasting Conceal Cushion', 'Bubbling Gum Gloss', and 'Glow Layer Blur Cheek', alongside various events planned for visitors.
*1 Cumulative sales amount of Long Lasting Tip Concealer from January 2014 to December 2025, according to internal research.
Event Overview
A pop-up event will be held at the K-Beauty select shop A:PERS.
Various events for visitors are also scheduled, where gifts can be received through product purchases or following SNS accounts.
Date and Time: Wednesday, April 22 to Wednesday, May 13
Store Name: A:PERS
Location: 1st Floor, K-PLAZA Building 1, 2-1-1 Hyakunincho, Shinjuku-ku, Tokyo
Business Hours: Everyday 10:00 - 22:00
Access: 5-minute walk from JR Yamanote Line 'Shin-Okubo Station'
EVENT 1 Pop-up Exclusive Gifts
- All purchasers during the pop-up period will receive a 'Finger Puff' that elevates makeup quality.
- Customers purchasing the Conceal Blender Palette will receive a 'Mini Brush' to achieve professional-like makeup.
* Offer ends when stock runs out. Please be aware in advance.
EVENT 2 Kumigi Event
What is 'Kumigi'?
A Korean word meaning 'decoration' or 'embellishment'.
Let's cutely decorate various items like cosmetics and smartphone cases with Kumigi parts!
- Receive 2 'Kumigi Parts' with purchases of 1,500 yen or more!
- Receive 4 'Kumigi Parts' with purchases of 2,500 yen or more!!
EVENT 3 Instagram Follow Event
- Follow LUNA's official Instagram and receive a concealer & corrector!
About 'LUNA'
Total K-Beauty Makeup Brand 'Every day, New Me LUNA'
'LUNA' is a Korean makeup brand that has newly adopted the slogan 'Every day, New Me', supporting the confident expression of all forms of change while accepting oneself as is.
In Japan, online sales started in 2021 on platforms like Qoo10 and Amazon. In 2022, it expanded its presence to national variety shops and drugstores, strengthening its sales in Japan. In fact, after opening in over 650 offline stores in Japan in 2022, it recorded expansion to 10,316 stores as of December 2025, growing its brand recognition in Japan.
Company Name: Aekyung Ind. Co.,Ltd.
Representative: KIM SANG JOON
Business: Manufacturing, Wholesale, Retail
Official Website: https://www.aekyung.co.kr/
LUNA Official Instagram: https://www.instagram.com/luna_makeup_jp/
LUNA Official X: https://x.com/luna_makeup_jp