Hayato Ichihara × ECOFIT24: New Visual Released. "Leave the Weak Self Behind"

24-hour fitness gym ECOFIT24 has released a new visual and promotional video featuring actor Hayato Ichihara, who serves as its brand ambassador.

This year's catchphrase is "Leave the weak self behind."

Through Ichihara's powerful expression and presence, the visual conveys that training is not just exercise but a time to face oneself and move forward.

Hayato Ichihara embodies "Leave the weak self behind."

The newly released visual and promotional video express the will to shake off hesitation and indulgence and move forward, through Ichihara's sharp gaze and strong stance.

The catchphrase "Leave the weak self behind" carries the idea of surpassing the self of yesterday, rather than comparing with others.

Wanting to change but unable to take the first step. Putting off exercise because of busyness or fatigue. Wanting to keep going but finding it hard to make a habit.

We want to support those who face themselves and take one more step forward, even amidst such days.

The visual embodies the message ECOFIT24 wants to deliver through fitness.

Comment from Hayato Ichihara

As an actor, I continue to work on set with the belief of "leaving a mark on someone's heart and becoming a source of strength to live."

Acting may not be necessary for survival like food, clothing, and shelter.

But I believe it has the potential to become essential for enriching people's hearts.

To support that expression and live healthily every day, training is an absolutely indispensable partner for me.

A fitness gym is not just a place to train the body; it is a place to store energy spiritually, to live stronger tomorrow. I sincerely hope that wonderful spaces to refresh mind and body will spread across the country for all those who burn with passion.

ECOFIT24: Open 24 hours, train at your own pace

ECOFIT24 is a 24-hour fitness gym chain with over 50 locations nationwide.

It is available from a monthly fee of 2,980 yen (tax included 3,278 yen), and can be used freely according to lifestyle, before work, after work, or during spare time on holidays.

Stores are equipped with cardio machines, weight stack machines, free weights, etc., catering to a wide range of purposes from beginners to advanced users.

Additionally, the member-only app "TRESUL" enables QR code entry/exit, training records, diet management, and congestion status checks.

ECOFIT24 supports the establishment of exercise habits for each individual through an easy-to-use environment and app functions that support daily training.

ECOFIT24 Franchise Owners Wanted

ECOFIT24 is recruiting franchise owners for 24-hour fitness gyms.

Utilizing the original machine brand "ECOLECO FITNESS" and gym-specific management system "TRESUL," the headquarters provides consistent support from property selection, store design, machine installation, system operation, to post-opening support.

Profile of Hayato Ichihara

Hayato Ichihara (born February 6, 1987, from Kanagawa Prefecture) is an actor active in films, dramas, and stage performances.

His representative works include the film "All About Lily Chou-Chou," the drama/film "ROOKIES," and the starring role in the "Oishii Kyushoku" series.

Recently, he has appeared in the film "Shoujiki Fudousan" and the theatrical version "Oishii Kyushoku: Honoo no Shuugakuryokou." His hobbies include cameras, motorcycles, and cooking. His specialty is action. In addition to acting, he is expanding his activities as a photographer and film director.

AEC Co., Ltd. Company Profile

Company name: AEC Co., Ltd. Address: Graffiti Building 2F, 2-11-24 Aoi, Higashi-ku, Nagoya, Aichi 461-0004, Japan TEL: 050-3642-6041 E-mail: info@aec-co.net Official website: https://aec-co.net/

Service List

ECOFIT24 (24-hour unmanned fitness gym) https://www.ecofit24.com/

ECOFIT24 FC (Franchise business) https://fc.ecofit24.com/

TRESUL (Gym-specific system) https://www.tresul.jp/

Ecoreco Fitness (Commercial machine sales) https://www.ecoleco-fitness.com/

ECOGOLF (Indoor golf simulator) https://ecoleco-fitness.com/lp/ecogolf

PROVERBELL (Adjustable dumbbells) https://prover-japan.com/