UNICORN Becomes First in Japan to Implement AWS RTB Fabric in its Automated Marketing Platform

UNICORN Inc., a subsidiary of Adways Inc., has officially launched advertising delivery using "AWS RTB Fabric," a fully managed service for RTB (Real-Time Bidding) ad workloads provided by Amazon Web Services (AWS), within its "UNICORN" automated marketing platform as of May 2026.

Furthermore, through proof-of-concept testing with fluct Inc., the company confirmed that data transfer costs could be reduced by up to 80% and has completed the migration and implementation of "AWS RTB Fabric" across their mutual transaction foundation.

With the rapid growth of the programmatic advertising market in the open internet, the increase in data circulation has led to technical challenges such as requirements for ultra-low latency and soaring network costs. To address these issues, UNICORN has adopted AWS RTB Fabric, which offers scalability and excellent cost performance.

AWS RTB Fabric is an AWS service that optimizes real-time bidding communications between SSPs and DSPs. By routing through AWS's dedicated RTB network, it significantly compresses data transfer costs.

Results of this implementation include:
1. An 80% reduction in networking costs associated with data transfer.
2. Increased bidding capacity and maximized advertising effectiveness due to reduced costs.
3. A robust delivery foundation capable of handling rapid increases in data.

Yasuhiro Kose, Managing Executive Officer and Head of Technology at AWS Japan, commented, "This service solves the long-standing industry challenges of massive data transfer and low latency, maximizing advertising profitability. We look forward to seeing UNICORN and fluct drive new innovation using this technology."

UNICORN Director Qu Xiaoyi stated, "We see great potential in the architecture's ability to easily integrate into existing delivery foundations, and expect it to lead to lower latency, improving both business value and user experience."

Moving forward, UNICORN will continue to strengthen its technical foundation in cooperation with AWS Japan, aiming to create value that contributes to the entire advertising ecosystem. This initiative will also be highlighted at an event hosted by AWS Japan on July 17, 2026.