Adways' Game-Specialized Creative Team "1UP WORKS" Expands Production Scope and Begins Accepting Standalone Creative Production Orders. Limited to First 5 Companies, Production Fees 50% Off Campaign.
Adways' game-specialized creative team, "1UP WORKS," has expanded its production scope and started accepting standalone creative production orders. To commemorate this, a campaign offering 50% off production fees for the first 5 companies is being held.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:29
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 08:02 (21h 30m after Collected)
Adways Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Sho Yamada; hereinafter "Adways"), through its organization "1UP WORKS" (One-Up Works) specializing in creative production for the game sector, has significantly expanded its range of available production areas and simultaneously commenced offering "standalone creative production" as a formal service menu accessible to all companies.
To commemorate this release, a special campaign will be held, offering 50% off the usual estimated price for creative production fees for orders placed in May-June 2026 and limited to the first 5 companies.
**Now available to companies with in-house operations. A new system to provide Adways' expertise more flexibly.**
In recent years, the proliferation of generative AI has made mass production of creatives easier. However, it is difficult for AI alone to capture deep user insights and produce "emotionally resonant creatives" that directly lead to results. Furthermore, in the game domain, the essential challenge is not just initial user acquisition, but subsequent "fan conversion" and "brand establishment."
To address these challenges, "1UP WORKS," Adways' creative production team, has continuously supported game publishers by combining marketing know-how cultivated through supporting over 300 game titles with the expertise of specialized creators. To maximize advertising effectiveness across apps, web browsers, and consoles, we have established "unique appeal development combining expertise and AI" and "data-driven production flows," building numerous achievements.
Furthermore, in recent years, to maximize user enthusiasm, "1UP WORKS" has expanded its support beyond digital advertising measures. We have previously provided "comprehensive creative support" to some advertisers, extending the worldview of IP at all touchpoints, including TV commercials, concept movies, and even spatial design for real events and merchandise production, accumulating solid results and practical know-how.
Based on the achievements gained from this prior offering, "1UP WORKS" has now significantly expanded its available production areas and officially launched this scheme to deliver value to more game publishers.
Additionally, while creative production has previously been premised on "bundled orders" with ad operations, we have now officially started accepting "creative production only" as a standalone service.
This allows companies that conduct their own in-house ad operations, or those who wish to pinpointedly reinforce specific creatives, to flexibly utilize the specialized know-how and expertise accumulated by Adways over many years.
**[Limited to 5 Companies] "50% Off Creative Production Fees" Campaign**
To strengthen promotions for the increased demand during the rainy season and the large summer holiday sales, as well as to support future new title releases, "1UP WORKS" will conduct a special campaign.
For game publishers who inquire, the first 5 companies will receive 50% off the creative production fees by "1UP WORKS" from the usual estimated price.
**Target Period**
Orders placed by June 2026 (Order deadline: June 30, 2026)
* Ends once the number of eligible companies is reached.
**Number of Eligible Companies**
First 5 companies
* All companies that inquire are eligible, regardless of current business relationship.
**Notes**
Detailed pricing varies depending on requirements, so please inquire for specifics.
**Application/Inquiry Contact**
Recipient: gamemarketing_all@adways.net
Subject (Recommended): [1UP WORKS 50% OFF Campaign Inquiry] (Your Company Name)
Information to include in the body:
Your Company Name / Contact Person's Name
Overview of your consultation (e.g., "I want to create an advertisement video for a new release," "I want to improve past creatives," etc.)
**Features of the Game-Specialized Creative Team "1UP WORKS"**
* **Strategic Creative Production Based on Over 300 Titles of Experience and Data**
We analyze insights gained from promoting over 300 game titles and rich data cultivated from producing approximately 100,000 still images and 30,000 videos annually. We strategically derive expressions and compositions that resonate most with target users. We enable creative production that directly leads to results, not just relying on intuition.
* **Expressive Power that "Communicates" Without Breaking the Game's Worldview**
Specialized creators, who are also avid game players themselves, extract appeal points based on actual play experience. We extend the worldview of IP (intellectual property such as characters and stories) at all touchpoints.
To commemorate this release, a special campaign will be held, offering 50% off the usual estimated price for creative production fees for orders placed in May-June 2026 and limited to the first 5 companies.
**Now available to companies with in-house operations. A new system to provide Adways' expertise more flexibly.**
In recent years, the proliferation of generative AI has made mass production of creatives easier. However, it is difficult for AI alone to capture deep user insights and produce "emotionally resonant creatives" that directly lead to results. Furthermore, in the game domain, the essential challenge is not just initial user acquisition, but subsequent "fan conversion" and "brand establishment."
To address these challenges, "1UP WORKS," Adways' creative production team, has continuously supported game publishers by combining marketing know-how cultivated through supporting over 300 game titles with the expertise of specialized creators. To maximize advertising effectiveness across apps, web browsers, and consoles, we have established "unique appeal development combining expertise and AI" and "data-driven production flows," building numerous achievements.
Furthermore, in recent years, to maximize user enthusiasm, "1UP WORKS" has expanded its support beyond digital advertising measures. We have previously provided "comprehensive creative support" to some advertisers, extending the worldview of IP at all touchpoints, including TV commercials, concept movies, and even spatial design for real events and merchandise production, accumulating solid results and practical know-how.
Based on the achievements gained from this prior offering, "1UP WORKS" has now significantly expanded its available production areas and officially launched this scheme to deliver value to more game publishers.
Additionally, while creative production has previously been premised on "bundled orders" with ad operations, we have now officially started accepting "creative production only" as a standalone service.
This allows companies that conduct their own in-house ad operations, or those who wish to pinpointedly reinforce specific creatives, to flexibly utilize the specialized know-how and expertise accumulated by Adways over many years.
**[Limited to 5 Companies] "50% Off Creative Production Fees" Campaign**
To strengthen promotions for the increased demand during the rainy season and the large summer holiday sales, as well as to support future new title releases, "1UP WORKS" will conduct a special campaign.
For game publishers who inquire, the first 5 companies will receive 50% off the creative production fees by "1UP WORKS" from the usual estimated price.
**Target Period**
Orders placed by June 2026 (Order deadline: June 30, 2026)
* Ends once the number of eligible companies is reached.
**Number of Eligible Companies**
First 5 companies
* All companies that inquire are eligible, regardless of current business relationship.
**Notes**
Detailed pricing varies depending on requirements, so please inquire for specifics.
**Application/Inquiry Contact**
Recipient: gamemarketing_all@adways.net
Subject (Recommended): [1UP WORKS 50% OFF Campaign Inquiry] (Your Company Name)
Information to include in the body:
Your Company Name / Contact Person's Name
Overview of your consultation (e.g., "I want to create an advertisement video for a new release," "I want to improve past creatives," etc.)
**Features of the Game-Specialized Creative Team "1UP WORKS"**
* **Strategic Creative Production Based on Over 300 Titles of Experience and Data**
We analyze insights gained from promoting over 300 game titles and rich data cultivated from producing approximately 100,000 still images and 30,000 videos annually. We strategically derive expressions and compositions that resonate most with target users. We enable creative production that directly leads to results, not just relying on intuition.
* **Expressive Power that "Communicates" Without Breaking the Game's Worldview**
Specialized creators, who are also avid game players themselves, extract appeal points based on actual play experience. We extend the worldview of IP (intellectual property such as characters and stories) at all touchpoints.