MetricWorks Japan Registers as an AppsFlyer Analytics Partner, Enabling Automated Data Integration for MMM Analysis
MetricWorks Japan has officially registered as an AppsFlyer Analytics Partner.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:15
- 🔍 Collected: March 28, 2026 at 21:59 (21h 43m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:00 (412h 1m after Collected)
MetricWorks Japan K.K. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yuki Kanda), a joint venture between UNICORN Inc. (a subsidiary of Adways Inc.) and MetricWorks Inc. (Headquarters: San Diego, CA; CEO: Chris Hoyt) that provides the mobile-focused MMM solution "MetricWorks" in Japan, has been registered as an Analytics Partner for AppsFlyer (Headquarters: San Francisco, CA; CEO: Oren Kaniel), the provider of the next-generation marketing cloud.
* MMM (Marketing Mix Modeling): A statistical analysis method used to calculate the contribution of various marketing activities (advertising, promotions, external factors, etc.) to key performance indicators such as sales.
Background and Purpose
In the current mobile advertising market, as data usage is increasingly restricted to protect user privacy, user measurement relying on traditional advertising identifiers (such as IDFA) is becoming difficult. In response to these market changes, the use of "MMM"—which calculates advertising effectiveness through statistical approaches without tracking individual user behavior—is becoming an essential tool for marketing decision-making.
"MetricWorks," provided by MetricWorks Japan, is a solution that leverages cutting-edge MMM technology to support the visualization and analysis of advertising effectiveness across all channels.
With this registration as an AppsFlyer Analytics Partner, advertisers using AppsFlyer can now seamlessly utilize the advanced evaluation and analysis provided by MetricWorks Japan without the need for manual acquisition or transfer of raw data.
Specifically, in addition to MMM analysis, users can leverage "visualization of direct impact on conversions" based on multifaceted data such as traffic sources and CTIT (Click to Install Time). This automation of the workflow provided by the integration enables a high-precision environment for advertising investment decisions while reducing operational labor and costs.