[Original Survey] View Card User Questionnaire_2026
Advisor Navi Co., Ltd. conducted a survey targeting 230 men and women in their 20s to 60s or older who own a View Card. This report summarizes real user feedback, including reasons for choosing the card, actual usage, points of satisfaction and concern, and differences in evaluation between those who use it as a main card and those who use it as a sub-card.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 22:00
- 🔍 Collected: May 1, 2026 at 13:31
- 🤖 AI Analyzed: May 1, 2026 at 13:57 (25 min after Collected)
Advisor Navi Co., Ltd. conducted a survey titled "View Card Questionnaire" targeting 230 men and women aged 20 to 60 and above who own a View Card. This time, we present a summary of real user voices, including reasons for choosing the card, actual usage, points of satisfaction and concern, and the difference in evaluation between those who use it as a main card and those who use it as a sub-card.
Key Findings of This Survey
- The most common main View Card is the View Card Standard at 57.8%, followed by Bic Camera Suica Card at 17.4%, and Lumine Card at 7.8%.
- The top reason for choosing the card is "convenient Suica auto-charge" at 42.6%, followed by "earning points on Suica charges" at 33.0%.
- 26.1% of users use View Card as their main card. The remaining 73.9% use other companies' cards as their main card, with over half of them (51.2%) choosing Rakuten Card.
- Overall satisfaction is 54.4% for "satisfied + very satisfied." However, satisfaction among main users is 73.3%, while for sub-users it is 47.6%, a difference of over 25 percentage points.
- The top dissatisfaction is "annual fee is high / prefer free" at 37.0%, followed by "limited benefits outside JR / station buildings" at 25.7%.
View Card Ownership Status — "View Card Standard" is the most common at 57.8%
Q2_Main View Card (n=230)
When asked to name the one View Card they use most often, the "View Card Standard" was the most common, accounting for 57.8% of responses. This was followed by "Bic Camera Suica Card" at 17.4%, "Lumine Card" at 7.8%, and "JRE CARD" at 6.5%.
The majority (90.9%) own "only one card," with "two cards" at 8.3% and "three cards" at only 0.9%. It seems that with View Card, the style of "using one card to its fullest" is more common than "owning multiple cards."
The most common international brand for View Card is "Visa" at 68.7%, followed by "JCB" at 27.4%, and "Mastercard" at 3.9%. Given the image of a card issued by the JR Group, the proportion of JCB is noteworthy, but the result showed that 2 out of 3 people use Visa. For those who want to know which View Card is recommended, please refer to the Credit Card Recommendation Navi.
Is View Card used as a "main card"? — The answer is 26.1%
Q5_Is the most frequently used main card a View Card? (n=230)
When asked, "Is your most frequently used main credit card a View Card?", 26.1% answered "View Card is main," and 73.9% answered "Other than View Card is main." Approximately 70% of people seem to use View Card as a "sub-card."
Q6_Type of main card (other than View Card / n=170)
So, what do the 170 people who use a card other than View Card as their main card use? The most common was "Rakuten Card" at an overwhelmingly high 51.2%, followed by "PayPay Card" at 8.2%, "Aeon Card" at 6.5%, "Sumitomo Mitsui Card (NL)" at 4.1%, and "d Card" at 4.1%.
"I use it as a sub-card. I want the main card to have a higher point reward rate." (50s, Male, Sub-user)
It seems that people carry View Card as "a card to gain Suica convenience" and use high-point-reward cards like Rakuten Card for general shopping.
How much do people use View Card? — Real monthly spending and frequency
Q7_View Card ownership period (n=230)
The most common View Card ownership period is "5 years or more" at 33.9%, characterized by a large number of long-term holders. Users are evenly distributed across various periods, with "1-2 years" at 19.1%, "6 months-1 year" at 15.7%, and "3-5 years" at 12.2%.
Q8_Frequency of main View Card usage (n=230)
Usage frequency is widely distributed from light users to weekly users: "about once a month" at 28.7%, "2-3 times a month" at 22.6%, "hardly used (a few times a year or less)" at 19.6%, and "1-2 times a week" at 18.7%. Heavy users are not that many, with "3 times a week or more" and "almost daily" combined totaling 10.4%.
Q9_Monthly spending (n=230)
Monthly spending of "0-9,999 yen" accounted for half at 50.4%, followed by "10,000-29,999 yen" at 27.8%, and "30,000-49,999 yen" at 10.4%. Only 21.6% spent 30,000 yen or more per month.
Q10_Total monthly Suica charge amount (n=230)
For total Suica charge amount, "3,000-9,999 yen" was 30.0%, "0 yen (no Suica charge / cash charge only)" was 29.1%, and "~2,999 yen" was also significant.
Key Findings of This Survey
- The most common main View Card is the View Card Standard at 57.8%, followed by Bic Camera Suica Card at 17.4%, and Lumine Card at 7.8%.
- The top reason for choosing the card is "convenient Suica auto-charge" at 42.6%, followed by "earning points on Suica charges" at 33.0%.
- 26.1% of users use View Card as their main card. The remaining 73.9% use other companies' cards as their main card, with over half of them (51.2%) choosing Rakuten Card.
- Overall satisfaction is 54.4% for "satisfied + very satisfied." However, satisfaction among main users is 73.3%, while for sub-users it is 47.6%, a difference of over 25 percentage points.
- The top dissatisfaction is "annual fee is high / prefer free" at 37.0%, followed by "limited benefits outside JR / station buildings" at 25.7%.
View Card Ownership Status — "View Card Standard" is the most common at 57.8%
Q2_Main View Card (n=230)
When asked to name the one View Card they use most often, the "View Card Standard" was the most common, accounting for 57.8% of responses. This was followed by "Bic Camera Suica Card" at 17.4%, "Lumine Card" at 7.8%, and "JRE CARD" at 6.5%.
The majority (90.9%) own "only one card," with "two cards" at 8.3% and "three cards" at only 0.9%. It seems that with View Card, the style of "using one card to its fullest" is more common than "owning multiple cards."
The most common international brand for View Card is "Visa" at 68.7%, followed by "JCB" at 27.4%, and "Mastercard" at 3.9%. Given the image of a card issued by the JR Group, the proportion of JCB is noteworthy, but the result showed that 2 out of 3 people use Visa. For those who want to know which View Card is recommended, please refer to the Credit Card Recommendation Navi.
Is View Card used as a "main card"? — The answer is 26.1%
Q5_Is the most frequently used main card a View Card? (n=230)
When asked, "Is your most frequently used main credit card a View Card?", 26.1% answered "View Card is main," and 73.9% answered "Other than View Card is main." Approximately 70% of people seem to use View Card as a "sub-card."
Q6_Type of main card (other than View Card / n=170)
So, what do the 170 people who use a card other than View Card as their main card use? The most common was "Rakuten Card" at an overwhelmingly high 51.2%, followed by "PayPay Card" at 8.2%, "Aeon Card" at 6.5%, "Sumitomo Mitsui Card (NL)" at 4.1%, and "d Card" at 4.1%.
"I use it as a sub-card. I want the main card to have a higher point reward rate." (50s, Male, Sub-user)
It seems that people carry View Card as "a card to gain Suica convenience" and use high-point-reward cards like Rakuten Card for general shopping.
How much do people use View Card? — Real monthly spending and frequency
Q7_View Card ownership period (n=230)
The most common View Card ownership period is "5 years or more" at 33.9%, characterized by a large number of long-term holders. Users are evenly distributed across various periods, with "1-2 years" at 19.1%, "6 months-1 year" at 15.7%, and "3-5 years" at 12.2%.
Q8_Frequency of main View Card usage (n=230)
Usage frequency is widely distributed from light users to weekly users: "about once a month" at 28.7%, "2-3 times a month" at 22.6%, "hardly used (a few times a year or less)" at 19.6%, and "1-2 times a week" at 18.7%. Heavy users are not that many, with "3 times a week or more" and "almost daily" combined totaling 10.4%.
Q9_Monthly spending (n=230)
Monthly spending of "0-9,999 yen" accounted for half at 50.4%, followed by "10,000-29,999 yen" at 27.8%, and "30,000-49,999 yen" at 10.4%. Only 21.6% spent 30,000 yen or more per month.
Q10_Total monthly Suica charge amount (n=230)
For total Suica charge amount, "3,000-9,999 yen" was 30.0%, "0 yen (no Suica charge / cash charge only)" was 29.1%, and "~2,999 yen" was also significant.