ADTANK Tokai Co., Ltd. Starts Business. Strengthening Group Structure with Unique Acquihiring (Talent Acquisition M&A) Strategy. Supporting Regional Economy DX with Expertise in 'Primary Industry x Secondary Industry'

ADTANK Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director & CEO: Kenichi Kanno; hereinafter "ADTANK") announces that its new company, "ADTANK Tokai Co., Ltd." (hereinafter "ADTANK Tokai"), established as a strategic base for the ADTANK Group with the aim of revitalizing industries in the Tokai area, primarily Aichi Prefecture, will commence operations on May 1, 2026.

ADTANK Tokai was established in February of the same year, with Takahiro Ito appointed as Chairman of the Board and Yuta Maeda as Representative Director. Since 2020, Ito and Maeda have formed an organization composed of interns and remote workers, developing businesses that combine marketing and DX with regional promotion, fisheries, and agriculture. Through this unique acquihiring (talent acquisition M&A) strategy, Ito's business team will effectively join the ADTANK Group.

The ADTANK Group will continue to expand its region-specific group companies in the future.

Background of Establishment: Applying Promotion Expertise to "On-site" Social Implementation

The ADTANK Group has, until now, supported corporate marketing DX and sales promotion through its sales promotion-specialized matching site "Hansoku Quest" and AI content generation service "AMAIZIN." It has also advocated "SPGs (Sustainable Promotion Goals)" and promoted environmentally friendly product development.

ADTANK Tokai was established to directly inject the "tank of knowledge" held by these groups into the "production sites" of regional companies and businesses, starting with the Tokai region. Based in the Tokai region, a hub for manufacturing and construction industries, it aims to connect primary industries (producers) and secondary industries (manufacturing/technology) through its unique network, striving to build a sustainable regional industrial model.

Features and Main Business Activities of ADTANK Tokai

ADTANK Tokai goes beyond mere consulting, providing comprehensive hands-on support that offers concrete "technology (hardware)" and "strategy (business planning)" in total.

1. Hybrid Support for Primary x Secondary Industries

Led by Takahiro Ito, Chairman of the Board, who has expertise from the manufacturing and construction industries, and Yuta Maeda, Representative Director, a specialist deeply familiar with primary industry production sites, the team creates value from multiple perspectives to address on-site challenges.

2. Support for Introducing Advanced Technologies (Nanobubble, Machine Introduction)

It supports the introduction of the latest technologies for improving productivity and quality. Particularly, it provides production support based on scientific evidence, such as the utilization of nanobubble technology, and promotes region-wide technological innovation through projects with influential regional companies (e.g., Aichi Bank Co., Ltd., Sumi Setsubi Co., Ltd., Morimatsu Co., Ltd.).

3. Expanding Network from Local to National

Successful models already in motion nationwide, such as support for developing specialty products like salt, oysters, and rice, and support cases for primary industry companies in Osaka, will be deployed in the Tokai area. This promotes the flow of know-how across regions (sharing of the "tank").

Future Outlook

ADTANK Tokai will accelerate "joint projects" with influential regional partner companies and, together with young engineers, become a "knowledge hub (tank)" that supports the industries of the next era.

Comment from Takahiro Ito, Chairman of the Board, ADTANK Tokai Co., Ltd.

Born as the third generation of a tatami mat shop in Nagoya, I have personally experienced all the hardships and conflicts associated with inheriting a family business. The results of management reforms undertaken with experience from foreign-affiliated companies, which led to continuously updating record sales and profits after 70 years of founding, have been a great driving force for me.

Furthermore, through engagement in primary industries in island development, participation in management in manufacturing and iron processing development, and supporting over 100 companies, I have observed business sites from all angles, from the gritty struggles on the ground to management strategies.

I intend to pour all the knowledge and passion I have cultivated into this endeavor, and as 'the son of a Nagoya tatami shop owner,' I will accompany the challenges of companies in the Tokai region and together create new value that connects to the next generation.

Comment from Yuta Maeda, Representative Director, ADTANK Tokai Co., Ltd.

The origin of ADTANK Tokai lies in starting a business on a chaotic remote island during the COVID-19 pandemic in 2020. The fact that the members who overcame those harsh conditions together are still lending their strength to ADTANK Tokai is our pride and a testament to our unwavering unity.

I myself, while struggling in the agricultural field, not only grew my company's performance through DX transformation with hardware and system development but also supported the growth of numerous companies, primarily in primary and secondary industries, as a consultant.

I am proud that our planning and development capabilities in launching new businesses, coupled with the mental and physical toughness forged on-site, are our strengths.

By integrating the accumulated experience and know-how into the ADTANK Group, we will enhance the group's overall strength.