ADK Holdings Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Toshiya Oyama) held its ADK Group 2026 New Employee Welcome Ceremony on April 1, 2026, welcoming 91 new employees. At this year's welcome ceremony, an experiential AI kiosk called 'Transformation Skill Generator' was installed. This system uses generative AI to create original trading cards, allowing new employees to personally experience the latest technology and embody the ADK Group's value: 'Everyone is a transformer.'

'Transformation Skill Generator': An Experiential AI Kiosk that Visualizes Individuality with Generative AI

The 'Transformation Skill Generator' is an experiential AI kiosk equipped with an AI camera and control buttons, resembling an arcade game machine. After taking a self-portrait and inputting profile information such as special skills and personality, generative AI analyzes this information. The AI then generates an original character and skill name reflecting each individual's personality, issuing it as a one-of-a-kind trading card.

This content was planned with the support of the 'AIX Committee,' an internal cross-organizational body within the ADK Group that considers and executes AI strategies, including internal AI utilization and external value provision. The experiential kiosk was upgraded from 'AI Reincarnation Business Card Battle! Yorodesu!' (short for 'Yoroshiku Deathmatch!') with the cooperation of Pyramid Film Quadra Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Jun Ishikawa). The planning and graphics were designed by the AIX Committee and creators from the ADK Group.

The ADK Group aims to provide valuable experiences to clients' customers as a marketing partner that transcends the traditional boundaries of an advertising company.

The purpose of this initiative is for new employees, who will lead the future of the ADK Group, to personally experience the importance and enjoyment of customer experience brought about by technology by interacting with the latest AI technology.

Message from Representative Director and CEO Toshiya Oyama

At the ceremony, Representative Director and CEO Toshiya Oyama took the stage. Reflecting on ADK's 70-year history of continuous transformation, he delivered a congratulatory address to the new employees, stating, "In an era where AI provides answers, it is crucial to ask questions and possess the 'will' to move people's hearts. Our raison d'être is to constantly challenge new frontiers."

Beyond this latest technology experience at the welcome ceremony, the ADK Group will also implement training programs specifically focused on the utilization of technologies, including generative AI, in this year's new employee training, dedicating efforts to nurturing talent that can create new customer experiences.

Furthermore, the AIX Committee will continue to lead the pursuit of AI creative possibilities, as demonstrated by the 'Transformation Skill Generator,' and accelerate the provision of a wide range of creative solutions and experience design utilizing digital technologies such as generative AI.

<ADK Holdings Inc. Company Overview>

ADK Holdings Inc. is a pure holding company that formulates overall group strategies and operational policies, manages and supervises operating companies, provides group back-office functions, and offers corporate communication functions such as creating a comfortable working environment, promoting healthy work styles, and revitalizing internal communication.

The ADK Group's purpose is to 'Bring Joyful Experiences to All.'

・ADK Holdings Website https://www.adk.jp/

ADK Holdings Inc.

Corporate Planning Division, Group Public Relations Department, PR & Marketing Group e-mail:adkpr@adk.jp

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  • Source: PR TIMES
  • Category: News