Haircare Brand "Re:>>>" to Launch 'Platinum Plus Cream Shampoo' on May 1, 2026

Adjuvant Cosme Japan Co., Ltd. (Location: 5-5-5 Shimoyamatedori, Chuo-ku, Kobe City, Hyogo Prefecture; Representative Director: Junko Tanaka), a salon-exclusive cosmetic manufacturer, will launch "Re: Platinum Plus Cream Shampoo" on Friday, May 1, 2026, from its salon-exclusive haircare brand "Re:>>> Basic Line," which has been loved for 22 years. As an intensive care shampoo for one week after hair coloring, it can repair hair, suppress hair color fading, and promote dye fixation.

Product Overview

Shampoo Care to Prepare Hair in 1 Week

Adjuvant Re: Platinum Plus Cream Shampoo

[1-week intensive care cream shampoo]

117g ¥1,650 (tax included)

●Orange scent

100% naturally derived fragrance

●Foaming cream shampoo

＜Key Ingredients＞

・ Sanguisorba Officinalis Root Extract [Product antioxidant]

・ Adjustable amino acid (Carboxymethyl Cysteine Lysine) [Hair repair]

・ Color Fit Premix Oil* [Hair repair/protection]

*Palmitoyl Dipeptide-18 [Hair repair], Phytosteryl/Octyldodecyl Lauroyl Glutamate [Hair repair], Ceramide EOP・Ceramide NP・Ceramide AP・Phytosphingosine [Hair repair], γ-Docosalactone [Hair protection], Tomato Seed Oil [Hair protection]

＜2 types of allergy tests completed＞

・ Patch test

・ Allergy test

*Not all individuals will experience no allergies or skin problems.

point 1　Replenishes the CMC layer (oil) and cares for hair color fixation

Color Fit Premix Oil* [Hair repair/protection]

It supports color pigment fixation by repairing the oil CMC inside the hair, which is lost during hair coloring, allowing it to align in an orderly self-organized manner. It also leads to water-repellent hair by replenishing the lost oil on the hair surface.

*Palmitoyl Dipeptide-18 [Hair repair], Phytosteryl/Octyldodecyl Lauroyl Glutamate [Hair repair], Ceramide EOP・Ceramide NP・Ceramide AP・Phytosphingosine [Hair repair], γ-Docosalactone [Hair protection], Tomato Seed Oil [Hair protection]

point 2　Removes residual hydrogen peroxide and residual diamine to protect skin and hair from chemical damage

Sanguisorba Officinalis Root Extract [Product antioxidant]

This plant-derived extract is included in the formula design to address oxidation. It helps maintain healthy skin and protects against damage from external factors such as dryness.

Hydrolyzed Royal Jelly Protein [Moisturizing/Skin conditioning]

This moisturizing ingredient is a finely classified protein derived from royal jelly. It moisturizes the scalp, which tends to be disturbed by chemical treatments, keeping it healthy and smooth.

point 3　Magnet Transition System that enhances treatment adsorption and application feel

Adjustable amino acid (Carboxymethyl Cysteine Lysine) [Hair repair]

It realigns the disordered disulfide bonds in the hair. By arranging them into correct bonds, it eliminates distortions on the hair surface, creating an environment where the next treatment can be applied evenly.

How to Use

1. Pre-wash

First, rinse off styling products and sebum thoroughly with warm water.

2. Apply and wash with Platinum Plus Cream Shampoo

① Apply the cream shampoo without lathering, from roots to ends, thoroughly. Do not spread it all at once; apply it in several sections.

② Lather by massaging the entire hair. If lathering is weak, add warm water.

*Adjust the amount used according to hair length, volume, etc.

3. Intensive care with Platinum Plus Treatment

① Squeeze excess water from hair, apply treatment from mid-lengths to ends, then run fingers through from roots to ends to distribute, and leave for a few minutes.

② Rinse thoroughly to ensure no treatment remains.

*Adjust the amount used according to hair length, volume, etc.

Recommended for Line Use

1-week Cuticle Care

Adjuvant Re: Platinum Plus

[1-week intensive care treatment]

90g ¥1,540 (tax included)

It adjusts hair, which tends to become alkaline after hair coloring, to a mildly acidic condition. Focusing on the hair's isoelectric point, it leads to beautiful, shiny hair after hair coloring.

＜Key Ingredients＞

・Aspartic acid [Hair conditioning ingredient]

・Multi-peptide (Dilauroyl Glutamic Acid Lysine Na) [Hair repair]

・(Hydrolyzed Silk/PG-Propylmethylsilanediol) Crosspolymer [Hair repair/protection]

*All prices shown are suggested retail prices. *All images are for illustrative purposes only.

'Re:>>>' Brand

Among Adjuvant's many products, "Re:>>>" has been loved by many customers for many years. It was developed with a focus on "hand roughness" experienced by hairdressers who wash many customers' hair every day. Nowadays, more people suffer from sensitive skin and scalp problems due to lifestyle habits, seasonal factors, and aging, and more women are seeking not only functionality but also gentleness in haircare products. Adjuvant believes that shampoo that gently protects not only hairdressers' hands but also the scalp can foster the healthy and beautiful hair that people inherently possess. "Re:>>>" will continue to provide products that solve customers' problems through "gentleness."

Re:>>> Platinum

Hair loses its shine, breaks, and becomes dry due to damage from chemicals used in color and perm treatments, as well as three types of chemical damage caused by residual alkaline agents. The product line "Re:>>> Platinum" simultaneously achieves chemical damage care from salon treatments and home coloring, and suppresses fading. It is recommended for those concerned about color retention after coloring, those with highly damaged hair, and those who desire a moist and manageable finish.

Authorized Retailers

Our products are "salon-exclusive."

For information on retailers, please check the brand website or the QR code below.

*Please note that some stores may not carry the product, so please inquire.

Click here to search for salons ▶▶▶ https://www.salon-search.adjuvant.co.jp/

Official Brand Website ▶▶▶ https://www.re-shampoo.jp/re/

Official Instagram ▶▶▶ https://www.instagram.com/adjuvant_cosme_japan/

ID：@adjuvant_cosme_japan

Adjuvant Cosme Japan Co., Ltd.

A salon-exclusive cosmetic manufacturer that has been committed to counseling sales since its establishment to support the beauty and health of each individual. It develops skincare and haircare items based on the desire to "be correct in beauty."