adjoe Playtime Boosts Shukka Buta Game Sales 10x, Reaching Top 10 GooglePlay Rankings
Key facts
- adjoe Playtime Boosts Shukka Buta Game Sales 10x, Reaching Top 10 GooglePlay Rankings
- adjoe GmbH announced that integrating its Playtime platform into EAGLE's 10-year-old game Shukka Buta grew monthly sales 10x to 110M yen by Jan 2026, lifting the app to 7th in GooglePlay Store free game rankings.
- Source: PR Times
- Date: June 5, 2026
Direct answer
adjoe GmbH announced that integrating its Playtime platform into EAGLE's 10-year-old game Shukka Buta grew monthly sales 10x to 110M yen by Jan 2026, lifting the app to 7th in GooglePlay Store free game rankings.
- Citation
- adjoe Playtime Boosts Shukka Buta Game Sales 10x, Reaching Top 10 GooglePlay Rankings (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
adjoe GmbH announced that integrating its Playtime platform into EAGLE's 10-year-old game Shukka Buta grew monthly sales 10x to 110M yen by Jan 2026, lifting the app to 7th in GooglePlay Store free game rankings.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 00:00
- 🔍 Collected: June 4, 2026 at 15:23
- 🤖 AI Analyzed: June 6, 2026 at 21:45 (54h 21m after Collected)
On June 3, 2026, mobile ad platform provider adjoe GmbH announced the successful integration of its Playtime solution into Shukka Buta, a 10-year-old mobile game by EAGLE Inc. Facing mature-phase stagnation and high user acquisition costs (CPI), EAGLE introduced reward-based play (Poikatsu) paired with Playtime, creating a next-generation ecosystem that links in-game milestones to rewards.
This drove a major V-shaped recovery. Monthly sales grew 10-fold, from 11M yen in June 2025 to 110M yen in January 2026. The game reached 7th in the GooglePlay Store free game rankings in January 2026. User LTV improved by 1.5x, and install counts surged 9.5x by showcasing reward features in video ads. Playtime user acquisition also achieved premium retention rates of 64.7% on Day 1, 33.7% on Day 7, and 14.1% on Day 30.
adjoe aims to utilize this case study to help other mature publishers revive their apps. The company will also strengthen cooperation with Poilink Inc., a new EAGLE subsidiary providing monetization solutions.
This drove a major V-shaped recovery. Monthly sales grew 10-fold, from 11M yen in June 2025 to 110M yen in January 2026. The game reached 7th in the GooglePlay Store free game rankings in January 2026. User LTV improved by 1.5x, and install counts surged 9.5x by showcasing reward features in video ads. Playtime user acquisition also achieved premium retention rates of 64.7% on Day 1, 33.7% on Day 7, and 14.1% on Day 30.
adjoe aims to utilize this case study to help other mature publishers revive their apps. The company will also strengthen cooperation with Poilink Inc., a new EAGLE subsidiary providing monetization solutions.
FAQ
How did adjoe Playtime impact EAGLE's Shukka Buta game sales by January 2026?
adjoe Playtime boosted Shukka Buta's monthly sales 10x to 110 million yen by January 2026.
What ranking did Shukka Buta achieve on GooglePlay after integrating adjoe Playtime in 2026?
Shukka Buta reached 7th place in the GooglePlay Store free game rankings in 2026.
What was the monthly sales figure for EAGLE's Shukka Buta game after using adjoe Playtime in Jan 2026?
The monthly sales for Shukka Buta reached 110 million yen in January 2026 after integration.
Which company developed the Playtime platform that enhanced Shukka Buta's performance in 2026?
adjoe GmbH developed the Playtime platform used to enhance Shukka Buta's performance in 2026.
How long had Shukka Buta been available before adjoe's Playtime integration in 2026?
Shukka Buta had been available for 10 years before adjoe's Playtime integration in 2026.