adidas Basketball Launches 'Crazy Energy Japan,' a New Basketball Shoe Designed to Unleash the 'Kire' of Japanese Players, Available from July 15

URL: https://www.adidas.jp/crazy_energy

adidas Japan K.K. (Headquarters: Minato-ku, Tokyo; CEO: Kohei Hagio) will launch a new basketball shoe, 'Crazy Energy Japan,' starting Wednesday, July 15.

'Crazy Energy Japan' is a special model based on the globally available 'Crazy Energy,' and is the first basketball shoe from adidas to feature the 'Japan Microfit Last'—a last uniquely developed for the Japanese market. Focusing on the fit and playing style desired by Japanese basketball players, this model adopts a dedicated design tailored to Japanese foot shapes. It supports the sharp, dynamic performance—'Kire'—required in modern basketball, such as fast-paced play and quick directional changes. Additionally, equipped with various technologies that enhance stability and propulsion during play, it integrates agility, responsiveness, and grip at a high level, supporting players' performance across all game situations.

For this model’s key visual, adidas has appointed Yuki Kawamura, who will become an adidas Japan brand ambassador transcending basketball starting July 2026. Alongside the powerful message 'Steal the Game,' the campaign will communicate the product’s appeal to basketball players nationwide.

'Crazy Energy Japan' will be available from July 15, 2026, at the adidas online store, the adidas app, and select adidas basketball retailers.

Product Features

Ultimate Fit, Ultimate Agility

The 'Japan Microfit Last,' developed by adidas Footwear Lab Shoe Creator Toshiaki Omori, delivers 360-degree fit and a barefoot-like feel. It minimizes foot movement from toe to heel, enabling sharp, precise movements on the court. *First time a Japan-specific last has been used in an adidas basketball shoe.

Powerful Propulsion

Equipped with a full-length Torsion Plate.

Reduces wasted motion during play and converts it into strong forward propulsion for the next step.

Responsive to Every Movement

The entire midsole features a firm, highly responsive cushioning material.

'Lightstrike' technology absorbs impact upon landing while delivering quick rebound performance.

Reliable Grip

Features a herringbone-pattern outsole that firmly grips in multiple directions.

Securely grips the court, supporting agile cuts and sudden stops.

[Players Scheduled to Wear]

Yuki Kawamura (Model: CRAZY ENERGY JAPAN)

JALEN WILLIAMS (Model: CRAZY ENERGY)

Seiya Ando (Rizing Zephyr Chiba) (Model: CRAZY ENERGY JAPAN)

Taiki Kozukube (Alvark Tokyo) (Model: CRAZY ENERGY JAPAN)

Campaign Visual

Yuki Kawamura’s Comment

“The moment I first put them on, I felt they fit my feet perfectly. After actually wearing and playing in them, not only is the fit excellent, but the outsole grip strongly supports lateral and vertical movements. I felt this is a shoe that truly brings out my full potential.”

“I also love the design—it’s stylish, and even within its simplicity, the pink version has a subtle black accent inside, which I really like.”

Product Information

Crazy Energy Japan (KH8494) Color: FTWR WHITE/SILVER MET/FTWR WHITE Price: ¥15,400 (tax included)

Crazy Energy Japan (LA5638) Color: SOLAR TURBO/AURORA ONIX/SOLAR TURBO Price: ¥15,400 (tax included)

Sales Information

Retail Locations

adidas Online Store: https://www.adidas.jp/crazy_energy

Other select adidas basketball retailers

adidas Basketball: https://www.adidas.jp/basketball

Yuki Kawamura Player Profile

Profile: Yuki Kawamura (Kawamura Yuki)

Professional basketball player. Born May 2, 2001, in Yanai City, Yamaguchi Prefecture. Point guard. While attending Fukuoka Daiichi High School, where he won four national championships, he played as a special designated player in the B.League, setting records as the youngest player and youngest scorer in B1 League history at the time. As a freshman at Tokai University, he was part of the team that won the All-Japan University Championship and also won the 3-point contest. In 2022, he signed a professional contract with the Yokohama B-Corsairs and won both the B.League MVP and Rookie of the Year awards that season. Active as a Japanese national team member across age groups since youth, he made his debut with the senior men’s national team in 2022. He played in the FIBA Asia Cup that year, and was a key player for Japan at the 2023 FIBA World Cup and 2024 Paris Olympics. In summer 2024, he moved to the U.S. and signed a two-way contract with the NBA’s Memphis Grizzlies, becoming the fourth Japanese player in NBA history. During the 2025–26 season, he signed a two-way contract with the Chicago Bulls, playing in 18 NBA games and 11 G League games. In July 2026, he formed a partnership with adidas.