adidas Japan Launches Japan-Developed Training Wear Collection “TRAINING COOL” Featuring Karen Takizawa and Ukyo Shuto

adidas Japan K.K. announced that it will launch a campaign for its training wear collection “TRAINING COOL” on May 14, 2026, featuring model and TV personality Karen Takizawa and baseball player Ukyo Shuto as key visuals. Developed in Japan for the country’s increasingly severe summers, the collection responds to demand for comfortable training wear in hot weather. It uses COOLSENSOR🄬, a special yarn technology with a unique fiber structure, to create a contact-cooling fabric that feels cool against the skin while maintaining a soft texture. Because the cooling effect comes from the yarn structure, it remains effective even after washing. The material is also designed to be less see-through and uses sweat-absorbing, quick-drying fabric to help keep wearers comfortable during exercise. The collection combines silhouettes designed for movement, simple and refined designs that fit into everyday lifestyles, and a broad range of colors. It is intended for use across gyms, outdoor training, and daily exercise. Karen Takizawa has also been appointed as an ambassador for adidas’ training category, with future content planned in collaboration with her. In-store POP displays will feature recommendation comments from athletes including Ukyo Shuto, Hiroki Ito, Rachid Muratake, and Keita Inagaki. “TRAINING COOL” is now available at adidas directly operated stores, the adidas online shop, the adidas app, and selected adidas retailers. Key product features include the use of COOLSENSOR🄬 special cross-section yarn, which provides a cool sensation at the moment of skin contact through heat conduction. The soft and smooth fabric is designed for comfort in Japan’s hot and humid summers, while quick-drying, sweat-absorbing material helps maintain a dry feel. The lineup includes essential summer training items such as T-shirts, tank tops, and shorts. Men’s items are mainly built around blue tones, with designs that reduce stomach exposure when raising the arms and side slits at the hem for intense training movement. Women’s items feature front-back length differences for ease of movement and coverage around the waist and hips, along with sleeve lengths designed to cover the upper arms while maintaining a clean look. Ukyo Shuto commented that his first impression was that the items felt light and easy to move in, and that he especially liked the blue color for its cool appearance. Karen Takizawa said she likes the refined design, adding that cute training wear helps motivate her during Pilates and strength training, and that “TRAINING COOL” is a perfect item for women who want to boost their motivation. Main products include men’s M TE Cool Sensor 3B short-sleeve T-shirts, shorts, short-sleeve T-shirts, and sleeveless tops, as well as women’s W Cool Sensor T-shirts, sleeveless tops, and shorts, priced from around ¥4,730 to ¥5,500 including tax.