Adidas Flagship Store at Shibuya MIYASHITA PARK Renewed: 'adidas Brand Flagship Store MIYASHITA PARK' Opens on Wednesday, April 15, 2026

Adidas Japan K.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio) will reopen its new brand flagship store 'adidas Brand Flagship Store MIYASHITA PARK' inside Shibuya's MIYASHITA PARK on Wednesday, April 15, 2026. The store originally opened in 2020 as a concept store themed around 'Tokyo' under the name 'adidas Brand Center RAYARD MIYASHITA PARK'. Located in Shibuya, one of the world's premier shopping areas, it has been visited by many customers as a large-scale store boasting one of the largest retail floor spaces in Japan. This time, the store has been fully renovated and will reopen as the brand's flagship location, 'adidas Brand Flagship Store MIYASHITA PARK'. As a flagship store representing adidas, which has led sports culture for over 75 years, the product lineup has been significantly expanded from sports categories to lifestyle categories. Transcending the boundaries between sports and fashion, the store offers products that swiftly incorporate adidas's cutting-edge innovations and the latest trends. Furthermore, in anticipation of the upcoming 'FIFA World Cup 2026' this summer, the store features an abundant lineup of uniforms and fan wear not only for the Japan national football team but also for various national and global club teams. A new customization service specifically for the Japan national football team uniform will also be introduced, supporting everyone to enjoy football in their own style. Within the spacious interior utilizing a large facade, the store centers on adidas's core philosophy of 'Sports and the culture born from sports', rolling out the latest performance category products suited for sports scenes like running and training. In addition, a wide range of lifestyle products, notably adidas Originals, which are easily incorporated into daily outfits, have been curated. By providing a product selection fitting for a flagship store and unique experiences only available here, the store aims to allow customers to fully experience the world of the global brand adidas. Overview of 'adidas Brand Flagship Store MIYASHITA PARK' ■ Store Information Store Name: adidas Brand Flagship Store MIYASHITA PARK Location: MIYASHITA PARK South 1st & 2nd Floor, 6-20-10 Jingumae, Shibuya-ku, Tokyo Phone Number: 03-5774-7100 Regular Holidays: Irregular Business Hours: 11:00 - 21:00 Opening Date: Wednesday, April 15, 2026 Retail Floor Area: 1067.17 sqm (322.80 tsubo) Access: 3-minute walk from JR, Tokyo Metro Hanzomon Line, Ginza Line, Fukutoshin Line, Tokyu Toyoko Line, Den-en-toshi Line, and Keio Inokashira Line 'Shibuya Station'; 8-minute walk from Tokyo Metro Chiyoda Line and Fukutoshin Line 'Meiji-jingumae Station' ■ Number of Items Displayed (At Opening) Performance (540): Footwear (88), Apparel (320), Accessories (132) adidas Originals (353): Footwear (165), Apparel (176), Accessories (12) ■ Main Product Categories (At Opening) Running, Training, Football, Outdoor (Terrex), Sportswear, adidas Originals *Men's and Women's products are available in all categories. Kids' products are not carried. Features of the Store 1) Introduction of 'MADE FOR YOU' Customization Service for Japan National Football Team Uniforms At the 'adidas Brand Flagship Store MIYASHITA PARK', uniforms of various national teams, starting with the iconic Japan national football team uniform, will be rolled out on Japan's largest scale. Additionally, the customization service 'MADE FOR YOU', which has been introduced in flagship stores worldwide, will be available.