New Initiatives with Japan's Largest Flagship Store, Reopening this Spring! Adidas's Special 'adiClub Days' Campaign for adiClub Members Starts Today
Adidas Japan will hold its major 'adiClub Days' campaign for its 'adiClub' membership program for about one month starting April 8. It will offer exclusive products and experiences to enhance customer engagement. As part of this, Japan's first dedicated members' counter will also be established at the new Shibuya store.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:31
- 🤖 AI Analyzed: April 20, 2026 at 15:35 (292h 3m after Collected)
URL: https://www.adidas.jp/adiclubdays
Adidas Japan K.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio) will hold a special campaign, 'adiClub Days,' through its Adidas membership program 'adiClub,' which is used by over 300 million people worldwide, from April 8 (Wed) to May 7 (Thu), 2026.
This year's 'adiClub Days' will be extended to about one month, the longest ever, and will feature a lineup of limited items and experiences available only to 'adiClub' members. Numerous exclusive items will be available, including a non-sale ring watch, a yoga mat, a special handy fan, and a specially designed 'Minecraft' XBOX set. Additionally, there will be a pair of tickets to watch the Japan national football team's international friendly match against Iceland, the last match before the 'FIFA World Cup 2026,' a pair of invitations to the highly popular Alvark Tokyo home game with uniforms included, and valuable autographed items by figure skater Kaori Sakamoto.
In addition to the existing benefits for 'adiClub' members, new services will be offered. At the 'Adidas Brand Flagship Store MIYASHITA PARK,' a large-scale store boasting one of the largest sales floors in Japan, which will reopen this spring in Shibuya, Tokyo, Japan's first dedicated member service counter, the 'adiClub Counter,' will be established. In addition to supporting new member registration, it will develop exclusive services for members to enhance the in-store and experiential value beyond the online shop and app, such as lottery events where limited items can be won on the spot.
Furthermore, the 'adiClub Counter' will also feature a special artist collaboration project to commemorate the new store's opening. Original artwork by the featured artist will be displayed in the store, and limited items featuring that artwork will be offered as prizes in a special capsule toy machine for a limited time.
Since its launch in 2018, the number of 'adiClub' members in Japan has been steadily increasing each year. Based on consumer behavior such as point usage in Japan, a points program was introduced in the fall of 2023. The number of users continues to grow due to the convenience and flexibility of being able to use earned points across multiple channels, including the Adidas online shop, app, and directly managed stores. The range of benefits also continues to expand, with the scope of point utilization broadening to include not only lottery prizes but also first-come, first-served gifts, exchanges for partner company services, and exchanges for paid services offered in stores.
Going forward, Adidas will continue to provide more fulfilling services and premium support to 'adiClub' members by offering shopping experiences with exclusive, only-here-now items and special sports experiences that only Adidas can provide, through multiple touchpoints from online to offline via coordination across the Adidas online shop, app, and stores.
Adidas Japan K.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio) will hold a special campaign, 'adiClub Days,' through its Adidas membership program 'adiClub,' which is used by over 300 million people worldwide, from April 8 (Wed) to May 7 (Thu), 2026.
This year's 'adiClub Days' will be extended to about one month, the longest ever, and will feature a lineup of limited items and experiences available only to 'adiClub' members. Numerous exclusive items will be available, including a non-sale ring watch, a yoga mat, a special handy fan, and a specially designed 'Minecraft' XBOX set. Additionally, there will be a pair of tickets to watch the Japan national football team's international friendly match against Iceland, the last match before the 'FIFA World Cup 2026,' a pair of invitations to the highly popular Alvark Tokyo home game with uniforms included, and valuable autographed items by figure skater Kaori Sakamoto.
In addition to the existing benefits for 'adiClub' members, new services will be offered. At the 'Adidas Brand Flagship Store MIYASHITA PARK,' a large-scale store boasting one of the largest sales floors in Japan, which will reopen this spring in Shibuya, Tokyo, Japan's first dedicated member service counter, the 'adiClub Counter,' will be established. In addition to supporting new member registration, it will develop exclusive services for members to enhance the in-store and experiential value beyond the online shop and app, such as lottery events where limited items can be won on the spot.
Furthermore, the 'adiClub Counter' will also feature a special artist collaboration project to commemorate the new store's opening. Original artwork by the featured artist will be displayed in the store, and limited items featuring that artwork will be offered as prizes in a special capsule toy machine for a limited time.
Since its launch in 2018, the number of 'adiClub' members in Japan has been steadily increasing each year. Based on consumer behavior such as point usage in Japan, a points program was introduced in the fall of 2023. The number of users continues to grow due to the convenience and flexibility of being able to use earned points across multiple channels, including the Adidas online shop, app, and directly managed stores. The range of benefits also continues to expand, with the scope of point utilization broadening to include not only lottery prizes but also first-come, first-served gifts, exchanges for partner company services, and exchanges for paid services offered in stores.
Going forward, Adidas will continue to provide more fulfilling services and premium support to 'adiClub' members by offering shopping experiences with exclusive, only-here-now items and special sports experiences that only Adidas can provide, through multiple touchpoints from online to offline via coordination across the Adidas online shop, app, and stores.