Adidas Originals Launches 'Blokecore' Campaign Featuring Kento Nagao and Highlighting the SAMBA Ahead of FIFA World Cup 2026
Adidas Japan launches a Blokecore style campaign for the 2026 World Cup, starring Kento Nagao. It fuses street fashion with soccer culture, featuring SAMBA sneakers and the Japan National Team away kit.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 21, 2026 at 06:51 (448h 20m after Collected)
Ahead of the FIFA World Cup 2026, Adidas Japan K.K.'s (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio) street sportswear brand 'adidas Originals' will launch a campaign on Thursday, April 2, 2026. To celebrate soccer culture, the campaign fuses fashion and soccer through a 'Blokecore' style, combining the iconic 'SAMBA' and the 'Japan National Team 2026 Away Kit'. The campaign features Kento Nagao of Naniwa Danshi, who is well-known as a huge soccer fan.
The story of Adidas and soccer has built a deep relationship from its beginnings to the present day, supporting great plays on the pitch and becoming an icon on the streets. Following a launch event in Los Angeles, USA, on Thursday, March 19, which showcased the FIFA World Cup 2026 away kits for various national teams adorned with the iconic Trefoil logo, adidas Originals is rolling out a campaign that embodies the Blokecore style through the 'SAMBA' from the perspective of fashion culture.
While the Three Stripes is pioneering new possibilities in the realm of high-performance gear for world-leading athletes, adidas Originals celebrates the soccer culture that lives and breathes outside the stadium, connecting it to the streets and communities. This collection expresses adidas Originals' interpretation of the Blokecore style, combining the symbolic 'SAMBA' icon, the trend-setting 'Firebird Adicolor Denim Pants', and the 'Japan National Team 2026 Away Kit'. Looking at sports, streetwear, and subcultures across various eras, the classic look is reconstructed into something fitting for a new generation of originals who are about to forge their own paths, kicking off the Spring/Summer 2026 campaign that honors the past, present, and future of Adidas as the original soccer brand.
About the Product
'SAMBA' is a classic shoe that once enjoyed the spotlight in the soccer world. Its elegant look, remaining faithful to the original silhouette with a thin, soft leather upper, a suede T-toe overlay, and a rubber sole, has expanded from the pitch to the streets. Today, it is an essential fashion icon loved by a wide range of generations in sneaker fashion. This year marks the FIFA World Cup 2026. Aligning with the excitement of the tournament, adidas Originals is promoting a Blokecore style focused on the 'SAMBA', which can be called the icon of soccer. It is precisely because of this timing, strongly connected to the FIFA World Cup 2026, that the brand puts the spotlight on the shoe that purest inherits soccer's DNA, giving it a new meaning for today's streets.
Along with 'SAMBA', an essential item for the Blokecore style is the denim pants adorned with the Three Stripes and the Trefoil logo...
The story of Adidas and soccer has built a deep relationship from its beginnings to the present day, supporting great plays on the pitch and becoming an icon on the streets. Following a launch event in Los Angeles, USA, on Thursday, March 19, which showcased the FIFA World Cup 2026 away kits for various national teams adorned with the iconic Trefoil logo, adidas Originals is rolling out a campaign that embodies the Blokecore style through the 'SAMBA' from the perspective of fashion culture.
While the Three Stripes is pioneering new possibilities in the realm of high-performance gear for world-leading athletes, adidas Originals celebrates the soccer culture that lives and breathes outside the stadium, connecting it to the streets and communities. This collection expresses adidas Originals' interpretation of the Blokecore style, combining the symbolic 'SAMBA' icon, the trend-setting 'Firebird Adicolor Denim Pants', and the 'Japan National Team 2026 Away Kit'. Looking at sports, streetwear, and subcultures across various eras, the classic look is reconstructed into something fitting for a new generation of originals who are about to forge their own paths, kicking off the Spring/Summer 2026 campaign that honors the past, present, and future of Adidas as the original soccer brand.
About the Product
'SAMBA' is a classic shoe that once enjoyed the spotlight in the soccer world. Its elegant look, remaining faithful to the original silhouette with a thin, soft leather upper, a suede T-toe overlay, and a rubber sole, has expanded from the pitch to the streets. Today, it is an essential fashion icon loved by a wide range of generations in sneaker fashion. This year marks the FIFA World Cup 2026. Aligning with the excitement of the tournament, adidas Originals is promoting a Blokecore style focused on the 'SAMBA', which can be called the icon of soccer. It is precisely because of this timing, strongly connected to the FIFA World Cup 2026, that the brand puts the spotlight on the shoe that purest inherits soccer's DNA, giving it a new meaning for today's streets.
Along with 'SAMBA', an essential item for the Blokecore style is the denim pants adorned with the Three Stripes and the Trefoil logo...