Survey on Point Color Hair: Older Generations' Style Viewed Positively by Youth

A survey by Aderans reveals high interest in point color hair styles like mesh and inner color across all generations of Japanese women. Younger people view older women with point color as 'fashionable,' and there is strong demand for damage-free application methods.
Market Research ReportNQ 92/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 20, 2026 at 22:00
  • 🔍 Collected: May 20, 2026 at 13:31
  • 🤖 AI Analyzed: May 22, 2026 at 15:05 (49h 33m after Collected)
Aderans Inc. surveyed 515 women aged 20-69 across Japan about their attitudes toward point color hair. Over half (56.1%) expressed interest in styles like mesh and inner color, with rates reaching nearly 70% for those in their 20s and 30s. The survey found that younger generations have a positive perception of older women (40s-60s) with point color, with 61.2% of 20-somethings calling it 'fashionable.' A key finding was the desire for damage-free options; nearly 60% of respondents would try point color if it didn't require dyeing their natural hair, highlighting a significant market for less invasive hair styling solutions.

FAQ

What is the general interest level in point color hair styles like mesh or inner color?

Over half (56.1%) of women aged 20-69 are interested. Interest is particularly high among those in their 20s and 30s, with nearly 70% in both age groups showing interest.

What kind of colors do different age groups prefer for point color?

Younger generations (20s-30s) prefer vibrant colors like gold and pink. Older generations (40s-60s) tend to prefer natural, blending colors, though many are also open to trying gold, pink, or silver.

How do younger generations view older women (40s-60s) with point color hair?

Younger generations have a very positive image, with approximately 60% of those in their 20s and 30s describing the style on older women as 'fashionable'.

What are the most important factors for women when getting point color treatments?

The top three desired features are that the treatment is damage-free to the hair, that there are colors available that suit them personally, and that the procedure can be completed in a short amount of time.

Is there a demand for point color options that don't require dyeing one's natural hair?

Yes, nearly 60% of all respondents said they would like to try point color if they could do it without dyeing their own hair, indicating strong potential demand for damage-free alternatives.

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