Freedom in Volume and Color. 'Adult Hair Extensions' Available in Over 200 Colors: 'Hair Up α Karaeru' Launches on Wednesday, May 20

Aderans Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Hiromasa Suzuki), which globally expands wellness businesses in hair, beauty, health, and medical fields, will launch its new hair-adding product 'Hair Up α Karaeru', offering a rich variety of colors, on Wednesday, May 20, at Ladies Aderans salons nationwide. Additionally, a new TV commercial will start airing on the same day. Our company's hair-adding products volumize hair with the feel of hair extensions by tying the desired amount (*1) of hair material to your natural hair at concerning areas such as the hairline, parting, or hair whorl. We support the realization of your ideal hairstyle with the convenience of spending 24 hours a day feeling as if it is your own hair (*2) while wearing the hair material. The new product 'Hair Up α Karaeru' proposes not only 'resolving' hair volume concerns but also the 'fun' of playing with your hair. The freedom and options for color have expanded, allowing you to reproduce coloring styles such as mesh, inner color, and highlights with your preferred colors from 202 hair material colors. Furthermore, the attachment method has been improved, enabling a faster application that saves time by approximately 1.6 times (*3) compared to conventional products. In addition, by making the chip that attaches the material 54% smaller (*3), we aimed for a product that looks more natural at the roots. We propose fashionable hairstyles and arranged colors that reduce hair concerns (*2) and allow you to meet a new you, even during active scenes or the upcoming season when sweat, humidity, and flat hair are concerns. *1 Depending on the condition of the customer's hair and scalp, we may not be able to meet your request. *2 There are individual differences in how this is experienced. *3 Comparison per chip with our conventional product (Glamorous Up). ■ Product Features ● Freely select the 'color that suits you' from 202 color variations You can choose hair materials from 202 colors. It meets various needs (*1), such as those seeking naturalness matching their natural base color, those wanting to add colors that match their fashion, or those wanting to reproduce complex coloring like gray hair and highlights. With 'Hair Up α Karaeru', we provide personalization in 'choosing colors that charm'. Style: Added volume to the back of the head. Creating a soft mush-short style. Mesh: Using 3 colors of gold and brown tones. Point mesh and hem color create a three-dimensional effect. Style: Added volume to the parting. A diamond silhouette with volume on the sides. Mesh: Using 2 colors of red-brown and soft pink tones. Subtle mesh recommended even for beginners. Style: An adult casual short hair with volume on the bangs, parting, and the back of the head. Mesh: Utilizing gray hair, well-balancing a mix of white and black materials overall, and adding blue mesh. Recommended for the transition period to gray hair. ● A more natural impression with smaller chips (*3) 'Naturalness' and 'comfort' are essential elements for enjoying hairstyles with hair additions. Therefore, we made the attachment chip at the root 54% smaller (*3) than conventional products, pursuing a comfortable fit where the roots are less noticeable. We offer three types of materials: 20-strand, 40-strand, and 60-strand. ● Approximately 1.6 times (*3) faster with improved attachment techniques Based on the conventional 'Hair Up α' technology, treatment efficiency has improved by reviewing the attachment method. Both busy individuals and those new to hair additions can experience an easy-to-start, speedy hair addition. ■ Naming Story of 'Hair Up α Karaeru' 'Hair Up α Karaeru' was developed for those who 'have hair concerns but also want to enjoy hair fashion', based on the concept of 'being able to enjoy even color while naturally increasing volume'. To a new you, excited by color. We want it to be a product that 'fulfills (Kanaeru)' the person you want to be through 'Color (Kara)'. Such a wish is embedded in the name. ■ 'Hair Up α Karaeru' Product Overview Release Date: Wednesday, May 20, 2026 Retailers: Ladies Aderans salons nationwide ■ Campaign Information ● 30-Minute (*4) 43,000 Yen (Tax Included) Unlimited Hair Addition Campaign At Ladies Aderans salons nationwide, to commemorate the launch of 'Hair Up α Karaeru', we will hold a '30-Minute (*4) 43,000 Yen (Tax Included) Unlimited Hair Addition Campaign' from May 20 (Wed) to August 31 (Mon). You can try unlimited application of the new product 'Hair Up α Karaeru' 1-chip + 'Natural Up' (6-strand material) and 'Glamorous Up' for 30 minutes (*4). *5 *6 *7 *4 30 minutes is an estimate of the hair addition treatment time. In addition, hair checks and counseling will make the total time about 2 hours. *5 The trial is for one person per