<International Women's Day Event Report> We Want to be Wigs that Accompany Emotional Richness - Broadcasting a Message Supporting Women's Positive Changes at 'HAPPY WOMAN FESTA 2026'
Aderans Co., Ltd. participated in the 'HAPPY WOMAN FESTA 2026' for International Women's Day, featuring a special live performance by Mai Kuraki, wig and innerwear exhibitions, and talk sessions to empower women.
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- 📰 Published: April 8, 2026 at 00:00
- 🔍 Collected: April 7, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 19:45 (316h 15m after Collected)
Aderans Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Hiromasa Suzuki), which globally expands wellness businesses in hair, beauty, health, and medicine, participated in the "HAPPY WOMAN FESTA 2026" held in conjunction with "International Women's Day" on Sunday, March 8. A special live performance by Mai Kuraki wearing our hair volumizing extensions in mimosa yellow was also held at the venue.
Under the concept of "Being myself, keeping my mind and body rich and happy forever," we exhibited and offered try-on experiences of custom-made and ready-made wigs at three venues: Tokyo, Osaka, and Hokkaido. Additionally, we showcased the 'Single-Breast Bra' from our innerwear brand "Rafra Lunica."
Furthermore, at the Tokyo venue on Sunday, March 8, a stage talk session was held under the theme "Power to Me. Living as myself - Life design and well-being." The session featured model Kotoko Yamaga, Yumico (Representative of Yumicore), Yoshiko Fujimoto (Secretary General of "Business with Attitude" at CE Media House Co., Ltd. "Figaro Japon"), Anna Sako (Director of SBM Lab at Hollywood Co., Ltd.), and Kyoko Nitta (General Manager of Marketing Division at Aderans).
■ The energy embodying the "ideal self" that filled the venue on March 8
From the morning, the venue of "HAPPY WOMAN FESTA 2026" was bustling with many visitors and dyed in mimosa yellow, the color symbolizing happiness. We exhibited to embody our stance through dialogue: solving hair concerns, turning them into "confidence," and supporting a society where all women can shine in their own way.
■ On-site document: The moment the walls of the heart melt and smiles are born
A wide range of generations visited the booth to experience the latest innerwear and wigs.
Under the concept of "Being myself, keeping my mind and body rich and happy forever," we exhibited and offered try-on experiences of custom-made and ready-made wigs at three venues: Tokyo, Osaka, and Hokkaido. Additionally, we showcased the 'Single-Breast Bra' from our innerwear brand "Rafra Lunica."
Furthermore, at the Tokyo venue on Sunday, March 8, a stage talk session was held under the theme "Power to Me. Living as myself - Life design and well-being." The session featured model Kotoko Yamaga, Yumico (Representative of Yumicore), Yoshiko Fujimoto (Secretary General of "Business with Attitude" at CE Media House Co., Ltd. "Figaro Japon"), Anna Sako (Director of SBM Lab at Hollywood Co., Ltd.), and Kyoko Nitta (General Manager of Marketing Division at Aderans).
■ The energy embodying the "ideal self" that filled the venue on March 8
From the morning, the venue of "HAPPY WOMAN FESTA 2026" was bustling with many visitors and dyed in mimosa yellow, the color symbolizing happiness. We exhibited to embody our stance through dialogue: solving hair concerns, turning them into "confidence," and supporting a society where all women can shine in their own way.
■ On-site document: The moment the walls of the heart melt and smiles are born
A wide range of generations visited the booth to experience the latest innerwear and wigs.