Adecco Begins Operating Tokyo Metropolitan Government's 'Small and Medium Enterprise Digital Concierge'

Adecco, the Japanese branch of the Adecco Group, a global leader in human resource services, and a provider of comprehensive HR and talent services (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Kenji Hirano), under its workforce solutions brand, has been commissioned by the Tokyo Metropolitan Government to operate the 'Small and Medium Enterprise Digital Concierge' (hereafter 'this project'), which has now commenced. Through the operation of this project, Adecco aims to promote the digitalization of business activities by comprehensively guiding companies to digital-related projects offered by the Tokyo Metropolitan Government and its policy-連携団体 (policy-linked organizations) and popularizing the appropriate combination of support. Additionally, Adecco will hold seminars mainly for businesses to foster understanding of this project and the importance of digitalization.

**Tokyo 'Small and Medium Enterprise Digital Concierge' Official Website** https://degitalconcierge.metro.tokyo.lg.jp/

Currently, digitalization is rapidly advancing in Japanese society, and small and medium-sized enterprises (SMEs) are also required to adapt. Amidst this, the Tokyo Metropolitan Government has been supporting the digitalization efforts of SMEs. However, the degree of digitalization varies among companies, and continued detailed support tailored to the individual circumstances of each company is necessary. Furthermore, although the Tokyo Metropolitan Government and its policy-linked organizations offer numerous support projects for SMEs for each digitalization-related issue, some companies have expressed difficulty in deciding which project to use.

In operating this project, Adecco will establish a one-stop service counter to respond to businesses according to their level of digitalization. Depending on each company's challenges and specialized consultation needs, the project's dedicated experts will propose the optimal digital-related projects and support the realization of business activity digitalization.

Adecco has a strong track record of operating numerous projects commissioned by government agencies and local authorities. Going forward, we will continue to leverage our know-how in improving productivity, including business digitalization, cultivated over many years, to support the resolution of corporate management issues and digitalization.

**About Adecco** Adecco is a business brand of the Adecco Group, a global leader in HR services operating in over 60 countries and regions. It provides workforce solutions including temporary staffing, outsourcing, permanent placement, and HR solutions. In Japan, under the vision 'Bringing You a Future to Be Proud Of,' Adecco is innovating each of its services to support the career development of all working people, while also supporting the optimization of diverse business operations and performance improvement for companies. For more detailed information about Adecco, please visit the official website. https://www.adecco.com/ja-jp

**[Contact for the Tokyo 'Small and Medium Enterprise Digital Concierge']** Tokyo 'Small and Medium Enterprise Digital Concierge' Secretariat Mail. ADE.JP.degi-con@jp.adecco.com