Towards a Society Where Dreams Can Become a "Job". The Future Challenged by Yuto Adachi and ADACHI HOUSE

[April Dream] This press release expresses support for April Dream on April 1st and shares the dreams that companies and organizations wish to achieve.

Yuto Adachi, Ibaraki Ambassador active as a voice actor, actor, and artist (Headquarters: Ibaraki Prefecture, CEO: Yuto Adachi), and "ADACHI HOUSE Co., Ltd.", which continues to challenge various entertainment and production businesses with the motto of community revitalization that overturns common sense, hold the dream of "creating a society where people with dreams can take on challenges without being swayed by environment or location."

In the past, when Adachi first spoke of his dreams in Ibaraki, he experienced being laughed at and mocked by many people saying, "It's impossible in the countryside like this." However, the countless encounters in that very same place of Ibaraki have shaped the Yuto Adachi of today.

Even though he is still on the way to his dreams, now that he has turned his dreams into reality little by little every year, there is something he strongly believes.

That is, "It is my turn next to become the catalyst for someone else's dream."

ADACHI HOUSE will create a new movement centered on entertainment, based in Ibaraki. We will promote multi-faceted initiatives, not only hosting live concerts, festivals, and events, but also expanding cafes and fashion brands, operating dance schools, and creating groups that will enliven the next generation of Ibaraki. Furthermore, through the IBARAKI DREAM LAND, a self-sponsored festival attracting tens of thousands of people held every October, we will create a point of contact between the extraordinary, dreams, and community revitalization.

By multiplying entertainment with regional revitalization, we will present a new value to society that "you don't have to give up on your dreams even if you are in a regional area."

In 2027, ADACHI HOUSE will celebrate its 10th anniversary milestone.

With this milestone as a new start, we will disseminate the form of "community revitalization x entertainment" that overturns conventional wisdom from Ibaraki to the whole country, and then to the world.

From this place where dreams were once laughed at, it will now become a place where dreams continue to be born.

Yuto Adachi and ADACHI HOUSE will continue to ungracefully and straightforwardly create scenery that becomes someone's hope through entertainment that moves people's hearts.

Why We Proclaim This Dream Now Since that day when my dream was laughed at with words like "It's impossible in the countryside like this," I feel that there are still people nationwide who give up on their dreams.

Even in modern times where information and opportunities have increased, not a few people cap their potential citing "environment" or "location" as reasons. Especially in regional areas, I realize that this tendency remains stronger.

However, Yuto Adachi himself has gradually turned his dreams into reality through encounters and experiences in the place called Ibaraki. That is exactly why I can declare this.

The future can be changed not by "where you are," but by "who you meet and how you act."

And now, activities as ADACHI HOUSE have expanded, and the foundation to connect people and communities in various forms, not just live concerts and events, has been prepared.

Therefore, I believe now is the time to progress from "the phase of fulfilling my own dream" to "the phase of creating someone else's dream."

Towards a society where having a dream is not something special, but the norm.

And from a place where it was said "It's impossible in a place like this" to a future where we can say "Dreams come true precisely because it is here." To earnestly create that scenery, we hold up this dream now.

The Concrete Vision ADACHI HOUSE Paints ADACHI HOUSE aims to create a movement that spreads from Ibaraki to the whole country and the world, centered on "creating new value and possibilities in the region through the power of entertainment."

To realize this, we will gradually roll out the following initiatives.

First, through hosting and producing live concerts, festivals, and various events, we will create "real places" where people gather in the region and enthusiasm is born. We will increase opportunities for people to connect with people, and people to connect with regions, triggered by entertainment.

Next, we will develop businesses rooted in daily life such as cafes and fashion brands, expanding entertainment from "something special" to "something in daily life." The places to visit, the things to wear, we will create mechanisms where all of that connects to dreams and challenges.

Furthermore, through training businesses such as dance schools, we will nurture the next generation of performers and creators. We will prepare an environment where even inexperienced people can take on challenges, providing a place that changes "want to try" into "might be able to do."

And, not to mention the further advancement and scale expansion of the artist Yuto Adachi, we will also challenge the creation of a new entertainment group from Ibaraki. By creating an existence that spreads its wings to the whole country and the world while being rooted in the region, we will build a symbolic success model that "dreams can come true even from regional areas."

By linking these initiatives, we will root a "mechanism where dreams continue to circulate" in the region, rather than a one-off event.

ADACHI HOUSE will multiply entertainment and regional revitalization, create a place in Ibaraki where people can think "something starts from here," and disseminate that value to the whole country and the world.

We want to change "It's impossible in the countryside like this" to "We can do it precisely because it is here."

We will end the society where someone's dream is laughed at.

That is our challenge. And I believe that a dream is not about whether it will come true, but something you make come true.

Ibaraki Ambassador Yuto Adachi

Company Overview - Company Name: ADACHI HOUSE Co., Ltd. - Representative: CEO Yuto Adachi - Headquarters Location: Ibaraki Prefecture - Establishment: December 2018 - Business Activities: Hosting and planning/production of various events including IBARAKI DREAM LAND festival, management of Yuto Adachi, cafe and fashion brand production, creation of new community revitalization models, nurturing next-generation entertainers - ADACHI HOUSE Official Website: https://adachiyuto.com/ - Fashion Brand AYH Official Website: https://adachihouse.shop