Towards a Society Where Dreams Can Become a 'Job': The Future Yuto Adachi and ADACHI HOUSE Are Challenging

【April Dream】

This press release is in support of April Dream on April 1st, where companies and organizations share the dreams they want to achieve.

Yuto Adachi, an Ibaraki ambassador active as a voice actor, actor, and artist (Headquarters: Ibaraki Prefecture, Representative Director: Yuto Adachi), and "ADACHI HOUSE Inc.," which continues to challenge various entertainment and production projects with the motto of revitalizing towns in unconventional ways, have declared their dream: "to create a society where people with dreams can take on challenges regardless of their environment or location."

Once, when Adachi first spoke of his dream in his native Ibaraki, he was laughed at and ridiculed by many, who said, "That's impossible in a rural place like this." However, countless encounters in that very same Ibaraki have shaped the Yuto Adachi of today.

Now, while still on the path to his own dreams, having made them a reality little by little each year, there is something he strongly feels.

That is, "It's my turn to be the catalyst for someone else's dream."

Based in Ibaraki, ADACHI HOUSE will create a new movement centered on entertainment. They will not only host live shows, festivals, and events but also advance multifaceted initiatives such as developing cafes and fashion brands, managing a dance school, and launching a group to energize the next generation of Ibaraki.
Furthermore, through IBARAKI DREAM LAND, a festival they host every October that attracts tens of thousands, they will create an intersection of the extraordinary, dreams, and town revitalization.

By combining entertainment and regional revitalization, they will present a new value to society: "You don't have to give up on your dreams just because you're in a rural area."

In 2027, ADACHI HOUSE will celebrate its 10th anniversary.

Marking this milestone as a new start, they will broadcast their form of "town revitalization × entertainment" that overturns conventional wisdom from Ibaraki to the rest of Japan, and then to the world.

From this place where dreams were once laughed at, to a place where dreams are now continuously born.

Yuto Adachi and ADACHI HOUSE will continue to create scenes of hope for someone, through down-to-earth, straightforward entertainment that moves people's hearts.

■Why declare this dream now?

Since that day when his dream was laughed at with the words, "That's impossible in a rural place like this," he feels that there are still people across the country giving up on their dreams.

Even in this modern era with increased information and opportunities, not a few people put a lid on their potential because of their "environment" or "location." He feels this tendency is particularly strong in rural areas.

However, Yuto Adachi himself has gradually turned his dreams into reality through encounters and experiences in Ibaraki. That's why he can declare with certainty:

The future can be changed not by "where you are," but by "who you meet and how you act."

And now, as the activities of ADACHI HOUSE have expanded, a foundation has been laid to connect people and the region in various forms, not just through live shows and events.

That is why he believes now is the time to move from the "phase of fulfilling his own dream" to the "phase of creating someone else's dream."

Towards a society where having a dream is not special, but normal.

And from a place where people said, "It's impossible in a place like this," to a future where they can say, "It's because of this place that dreams come true." To seriously create that scene, he declares this dream now.