Supporting the World Heritage Bid for 'Asuka-Fujiwara Palace Sites': Launching the 'Manyo x Kashihara Collection Support Project 2026' — Delivering Hopes for World Heritage Registration via Yell Rail

Ad Kintetsu Co., Ltd. (Tennoji-ku, Osaka; President: Masahiro Murakami) is pleased to announce the launch of a special webpage titled: 'Supporting the World Heritage Bid for Asuka-Fujiwara Palace Sites: Manyo x Kashihara Collection Support Project 2026 — Delivering Hopes for World Heritage Registration via Yell Rail.'

This project aims to build momentum for the 'Asuka-Fujiwara Palace Sites' in their bid for World Heritage status in 2026, promote and boost sales of the 'Manyo x Kashihara Collection' (a brand from Kashihara City, which houses some of the constituent assets), and increase awareness of the 'Yell Rail' platform.

The special page showcases the appeal of the 'Manyo x Kashihara Collection,' and products can be purchased starting Friday, March 27, 2026, via the 'Yell Rail' crowdfunding EC site, which supports communities along the Kintetsu railway lines.

In conjunction with this project, a one-day-only pop-up shop will be held on Saturday, March 28, 2026, at the Welcome Galleria on the 2nd floor of the Abeno Harukas Kintetsu Main Store. The event will feature PR activities for the World Heritage bid and the exhibition and sale of products by certified Kashihara brand businesses.

Ad Kintetsu remains committed to expanding the 'Yell Rail' crowdfunding platform to contribute to the revitalization of regions along the Kintetsu lines.

■ Special Webpage

Sales Period: Friday, March 27, 2026 – Wednesday, March 31, 2027 (tentative)

Page URL: https://www.ad-kintetsu.co.jp/yell-rail-kashihara/

■ One-Day-Only Pop-up Shop