【A New Standard for Okinawa Souvenirs】 The popular "Little Forest Donut" series, with 3.75 million units sold, introduces a Shisa version! An "Instagrammable" donut you can only find in Okinawa that is sure to be love at first sight.
Key facts
- 【A New Standard for Okinawa Souvenirs】 The popular "Little Forest Donut" series, with 3.75 million units sold, introduces a Shisa version! An "Instagrammable" donut you can only find in Okinawa that is sure to be love at first sight.
- Adelie releases the Okinawa-exclusive "Puka Puka Shisa" donut, the latest product in a popular series that has surpassed 3.75 million units in total sales.
- Date: March 29, 2026
Direct answer
Adelie releases the Okinawa-exclusive "Puka Puka Shisa" donut, the latest product in a popular series that has surpassed 3.75 million units in total sales.
- Citation
- 【A New Standard for Okinawa Souvenirs】 The popular "Little Forest Donut" series, with 3.75 million units sold, introduces a Shisa version! An "Instagrammable" donut you can only find in Okinawa that is sure to be love at first sight. (March 29, 2026)
- Source
- PR Times
- Date
- March 29, 2026
Adelie releases the Okinawa-exclusive "Puka Puka Shisa" donut, the latest product in a popular series that has surpassed 3.75 million units in total sales.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 21:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 15m after Published)

Adelie Co., Ltd. (Headquarters: Yanai City, Yamaguchi Prefecture; President: Noriko Ono) has released "Puka Puka Shisa," a new Okinawa-exclusive product in the highly popular "Little Forest Donut" series.
It is currently available at major shops in Naha Airport and Kokusai-dori on the main island of Okinawa, as well as at airports on Ishigaki and Miyako islands.
"Have you ever seen an Okinawa souvenir this cute?"
Okinawa is home to countless popular souvenirs.
Among them, "Puka Puka Shisa" was born with the goal of creating a catchy visual that captures your heart at first glance.
The "Shisa," beloved as a guardian deity of Okinawa, has been transformed into a playful sweet that looks like it is enjoying a swim in the ocean using a float (the donut).
Shisa have long been placed to ward off evil and pray for safe travels.
These delicious souvenirs, imbued with the wish that "happiness reaches your loved ones," are perfect gifts for friends, colleagues, and family. It is a "happiness-bringing" charm sweet that gives the traditional Shisa a modern twist.

The charm point is the "little Shisa" that you can pop out
In addition to its cute appearance, a key feature is the gimmick that allows you to remove the small Shisa from the center of the donut.
It is sure to spark conversation: "Should I eat the float first? Or the Shisa?"
It also possesses the appeal of a sweet that makes you want to take photos with your favorite scenery in the background.

Pursuing quality as a sweet, not just a cute appearance
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FAQ
What is the new Okinawa-exclusive product introduced in the popular "Little Forest Donut" series?
The new Okinawa-exclusive product is called "Puka Puka Shisa," which is a Shisa version of the "Little Forest Donut" series.
Where can customers purchase the "Puka Puka Shisa" donuts?
The "Puka Puka Shisa" donuts are available at major shops in Naha Airport and Kokusai-dori on the main island of Okinawa, as well as at airports on Ishigaki and Miyako islands.
What is the concept behind the "Puka Puka Shisa" donut?
The concept is to create a visually captivating Okinawa souvenir that captures hearts at first glance, transforming the guardian deity Shisa into a playful sweet enjoying a swim on a donut float.
What is a unique feature of the "Puka Puka Shisa" donut?
A key feature is the gimmick that allows you to remove a small Shisa from the center of the donut, sparking conversation about which part to eat first.
What kind of message or wish is associated with the "Puka Puka Shisa" donuts as souvenirs?
These delicious souvenirs are imbued with the wish that "happiness reaches your loved ones," making them perfect gifts for friends, colleagues, and family.