【A New Standard for Okinawa Souvenirs】 The popular "Little Forest Donut" series, with 3.75 million units sold, introduces a Shisa version! An "Instagrammable" donut you can only find in Okinawa that is sure to be love at first sight.

Adelie releases the Okinawa-exclusive "Puka Puka Shisa" donut, the latest product in a popular series that has surpassed 3.75 million units in total sales.

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 00:13
  • 🔍 Collected: March 28, 2026 at 21:59 (21h 46m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 01:57 (411h 58m after Collected)

Adelie Co., Ltd. (Headquarters: Yanai City, Yamaguchi Prefecture; President: Noriko Ono) has released "Puka Puka Shisa," a new Okinawa-exclusive product in the highly popular "Little Forest Donut" series.

It is currently available at major shops in Naha Airport and Kokusai-dori on the main island of Okinawa, as well as at airports on Ishigaki and Miyako islands.

"Have you ever seen an Okinawa souvenir this cute?"

Okinawa is home to countless popular souvenirs.

Among them, "Puka Puka Shisa" was born with the goal of creating a catchy visual that captures your heart at first glance.

The "Shisa," beloved as a guardian deity of Okinawa, has been transformed into a playful sweet that looks like it is enjoying a swim in the ocean using a float (the donut).

Shisa have long been placed to ward off evil and pray for safe travels.

These delicious souvenirs, imbued with the wish that "happiness reaches your loved ones," are perfect gifts for friends, colleagues, and family. It is a "happiness-bringing" charm sweet that gives the traditional Shisa a modern twist.

The charm point is the "little Shisa" that you can pop out

In addition to its cute appearance, a key feature is the gimmick that allows you to remove the small Shisa from the center of the donut.

It is sure to spark conversation: "Should I eat the float first? Or the Shisa?"

It also possesses the appeal of a sweet that makes you want to take photos with your favorite scenery in the background.

Pursuing quality as a sweet, not just a cute appearance

...