Survey of Parenting Generation: Over 90% Aware of Arashi's Activity Suspension, Half Say 'Favorite is Not a Member, But “Arashi” as a Group' — Gratitude for Iconic Songs at Weddings and Children's Sports Days, and the Reality of 'Positive Loss'

Actindi Inc., operator of the parenting family outing information site 'Iko-yo,' conducted a survey via its 'Iko-yo Monitor Club' targeting 429 parents nationwide regarding the national idol group 'Arashi,' which concluded its activities on May 31, 2026.

First, awareness of Arashi stands at 99.0%, and 92.0% responded that they 'know' about the group's activity suspension, indicating extremely high recognition among parenting generations. When asked about their favorite member, the top response was 'I like Arashi as a group, not an individual member' (50.0%), revealing that for parenting generations, Arashi has been deeply cherished as 'five members as one entity.'

Additionally, numerous responses described how Arashi's music and memories accompanied significant life events such as weddings, childbirth, and children's sports days. The survey captures the genuine emotions of parenting fans who, while feeling sadness, actively support the members' new beginnings.

【Survey Overview on 'Arashi'】

Method: Nationwide

Target: Iko-yo Monitor Club members (nationwide)

Survey Period: May 28 to June 3, 2026

Valid Responses: 429 (85.0% female, 14.0% male)

【Highlight 1】Half Prefer 'Arashi as a Group,' Not Individual Members

Who is your favorite among the Arashi members?

When asked who their favorite member was, 50.0% responded 'I like Arashi as a group, not an individual,' ranking highest. This shows that for parenting generations, Arashi is remembered not by chasing one member, but as 'Arashi when all five are together.'

■ Voices from Parents

'Five members as one. The overwhelming joy when all five are together.'

'Top idols yet never arrogant, they kept a commoner's mindset and always considered their fans in their actions.'

'Because their strong bond is evident, fans feel reassured following them.'

【Highlight 2】At Weddings, at Sports Days — Iconic Life Moments Walked with Arashi

Open-ended responses on life moments shared with Arashi yielded numerous parenting-generation-specific stories, including weddings, pregnancy, childbirth, and child-rearing.

■ Voices from Parents

'I decided from the start to use Arashi songs at my wedding, and played them during the entrance and opening video.'

'The song for my child's sports day parachute dance was 'Happiness.' It's my favorite, and my child also came to love it — a cherished memory.'

'Since we're the same generation, I've watched Arashi's success alongside my own growth and youth. Just hearing their songs brings back memories of my younger self.'

'Both parent and child were fans. Thanks to Arashi, my youth was truly joyful.'

It's clear that Arashi's music and activities have become inseparably linked with fans' personal life events.

【Highlight 3】Top 5 Favorite Arashi Songs by Parents: A Three-Way Tie

What is your favorite Arashi song?

The top songs were nearly tied: 'A・RA・SHI' (18.0%), 'Happiness' (17.0%), and 'Love so sweet' (17.0%). Support centers on the debut track and representative songs symbolic of their generation.

【Highlight 4】Most Loved Works by Member — What Stays in Parents' Memories

What is your favorite drama, movie, or TV program starring or featuring each member?

When asked about their favorite work starring or featuring each member, clear representative works emerged. Notably, Jun Matsumoto's 'Hana Yori Dango' dominated with 75.0%.

【Highlight 5】Top Responses to Activity Suspension: 'Respect' and 'Support'

Regarding their feelings about the activity suspension (multiple responses allowed), 'I want to respect and accept the decision made after discussion among the five' (47.0%) and 'I want to support each of the five on their new paths forward' (47.0%) were nearly equal. Following closely, 'a sense of loneliness, as if an era has ended' (41.0%) was also reported. The results highlight a prevailing attitude of sending them off positively, despite feelings of sadness.

【Summary】The Future of Family Life Shaped by Entertainment as a Life Companion

This survey reaffirms that 'Arashi' transcends the idol category, having served as a 'life companion' for parenting generations during milestones like weddings and children's sports days. At this major turning point, 41.0% of parents feel sadness, yet an equal or greater number hold a positive attitude of 'wanting to support the five on their new paths.'

Thus, entertainment that parents and children can enjoy together and share memories through serves as a vital hub for strengthening family bonds. Even amid daily parenting and household chores, listening to music instantly brings back memories of youth and touching moments. Perhaps it is precisely such efforts — weaving 'shared fandom' and 'nostalgic music' into daily life — that will enrich parenting life in the future.

【Usage of Charts and Data】
If publishing or quoting this survey in media, please contact our PR team (pr@actindi.net) before publication and credit 'Iko-yo Family Lab Survey' in the source. For more detailed survey data, please contact us.

Services Operated

Iko-yo Family Lab

A co-creation parenting marketing lab that conducts weekly surveys via Iko-yo's monitor members and publishes data. Focusing on parenting, education, and outing markets, it independently investigates and analyzes parenting generations' interests and trends, providing insights useful for service and product planning and promotion. Companies targeting parenting families are welcome to contact us for collaboration.

Iko-yo

Launched in December 2008, the children and family outing information site 'Iko-yo' is used by approximately 80% of parenting families and features around 100,000 nationwide facility listings and over 104,000 reviews (as of May 2026). 'Iko-yo' aims to provide information that makes family outings more enjoyable, enhancing family communication and children's smiles through outings.

https://iko-yo.net/

【Company Overview】

Company Name: Actindi Inc.

Address: 2F TK Ikedayama Building, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo

Representative Director: Takamichi Shimoto

Established: June 2003

＜Inquiries＞

Actindi Inc. Public Relations

Phone: 03-6777-7807 (main)