What is the most desired event for families with children in April?

According to the survey results, 73.0% of families chose 'cherry blossom viewing', making it overwhelmingly popular.

What do families with children seek in cherry blossom viewing?

Families value it not just as a time for dining and leisure, but also as an opportunity to enjoy recording family growth and taking photos.

Who conducted this survey?

This survey was conducted by 'ikoy Family Lab', operated by ActIndy Inc., which runs the children's outing information site 'ikoyo'.

Announcement! April Seasonal Events & Activities Ranking Families Want to Enjoy: For Hanami, which 73% want to do, 'Family Photography' is More Popular than 'Dango'!? / Family April Lifestyle Trend Survey Part 1

Published Apr 1, 2026 5:13 AM ・ Updated Jun 13, 2026 11:53 PM ・ 2 min read ・ Source: PR TIMES

Actindi Inc. released a survey revealing that 73% of child-rearing families want to go cherry blossom viewing in April, highlighting a trend where the focus shifts from food to recording family growth.

To view the full survey, please check below. Details. Actindi Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Takamichi Shimomoto), which operates one of Japan's largest outing information sites for children 'Iko-yo', conducted a questionnaire survey on 'April seasonal events and activities' targeting child-rearing households at the 'Iko-yo Family Lab', which explores the real trends of the child-rearing demographic.

As a result of the survey, 73.0% of respondents overwhelmingly chose 'Cherry Blossom Viewing (Hanami)' for their April event intentions. Looking at what they want to do at hanami, there are signs that it is enjoyed not just as simple leisure, but as 'time to enjoy recording the family's growth'.

(Note) This release is a digest version. The complete article introduces all survey data, including reviews. Please check it out as well.

This survey is one of 12 'Child-rearing Household Trend Surveys' in the April Family Ranking. Please check it out together.

[Actual Conditions and Prediction Surveys of Child-rearing Households in April (1) - (14)]

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Source: PR TIMES
Category: Survey

Announcement! April Seasonal Events & Activities Ranking Families Want to Enjoy: For Hanami, which 73% want to do, 'Family Photography' is More Popular than 'Dango'!? / Family April Lifestyle Trend Survey Part 1

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