Golden Week 2026 Peak Travel Day is May 3rd! In-depth Survey on Family Golden Week Activities / Iko-yo Research Institute User Survey

Actindi Inc. (Shinagawa-ku, Tokyo, Representative Director: Keido Shimo moto), which operates "Iko-yo," Japan's largest information site for outings with children, has released the results of its survey and analysis on family outings during Golden Week 2026, based on a survey of Iko-yo monitors. The information media "Iko-yo Research Institute" (https://research.iko-yo.net/) provides content such as research reports and analysis data on various interests, trends, experiential activities, and the outing market related to children and families.

※If you wish to publish or quote the content of this survey in various media, please contact our public relations department (pr@actindi.net) before publication and include the credit "Survey by Iko-yo Research Institute" and the article URL (https://research.iko-yo.net/solutions/research/13106.html) in your publication/quote.

・Approximately 70% plan to go out during Golden Week, mainly day trips

・Peak travel day is May 3rd

・Parks are the top destination

・Significant increase in outdoor activities during Spring Break compared to last year

・80% cite "spending enjoyable time with family" as the purpose of Golden Week outings

・The most common reason for going out during Golden Week is "a precious opportunity to go out with the whole family."

・Regarding congestion measures, about half plan to "leave early in the morning," with interest in booking facilities and seeking less crowded spots

・Approximately 40% of families are considering taking weekdays off during Golden Week

・Conclusion

(This release is an excerpt from the "Golden Week 2026 Outing Survey Report." The full report can be found here)

Approximately 70% plan to go out during Golden Week, mainly day trips

We asked about plans for leisure outings during this year's Golden Week.

44% plan for "day trips only," 14% plan for "both overnight and day trips," and 11% plan for "overnight trips." In total, about 70% of families are planning outings. While day trips are the primary focus for many families, one in four families are planning overnight trips.

On the other hand, about 30% of families are not planning any outings.

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