Actbe Holds Unique 'Purpose-Driven Entrance Ceremony'

Actbe, Inc. (Headquarters: Chuo-ku, Osaka; President & CEO: Ryosuke Fujiwara; listed on Tokyo Stock Exchange TOKYO PRO Market, code: 439A), which provides DX support and solves business challenges by leveraging design and technology as digital professionals, held its 2026 entrance ceremony on Wednesday, April 1, 2026.

This entrance ceremony did not follow the typical format starting with congratulatory speeches but was structured around the question of 'why we work.' After a program lasting about two hours, the four new graduates ultimately declared 'why we work here' in their own words, taking their first step as professionals representing the company.

The 'Purpose Declaration,' defined as the final output of this entrance ceremony, was the first job and the first output for the four new graduates as professionals. So that years later, when asked, 'What was the first job you worked on after becoming a professional?' they can answer without hesitation, 'It was to verbalize and declare why I work here.' Actbe designed this 'Purpose-Driven Entrance Ceremony' with the desire to make this important beginning of their professional lives a step that starts from purpose.

■ No Certificates, No Appointment Letters. The Flow and Features of the Purpose-Driven Entrance Ceremony

【Conducted in a Dialogue Format】

The entrance ceremony as defined by Actbe is neither a place for the company to unilaterally convey what it wants to say, nor a ceremonial occasion. In a venue designed for dialogue between executives and new employees, the first words from the CEO were, 'Have you ever thought about why you work?' The company, which emphasizes meritocracy and providing essential value, does not make a distinction for 'new employees,' but welcomes them from day one as members who will provide value to clients and grow through mutual learning as fellow professionals.