For the busy modern person's daily life, effortless self-care. MyComfort holds an in-store exclusive "While-You're-At-It" Self-Care Support Campaign

MyComfort (operated by EICRIT Inc., headquartered in Shinjuku, Tokyo), which has surpassed 1.2 million cumulative units sold in its series of authentic self-care and relaxation goods, will launch the in-store exclusive "While-You're-At-It" Self-Care Support Campaign starting July 1, 2026 (Wed) to support modern individuals leading busy lives with work, housework, and childcare.

Background of the Campaign

We who live in modern society are in a constant battle against time with work, housework, and childcare. It's not uncommon for people to postpone their own self-care, leading to accumulated physical and mental fatigue without realizing it. Against this backdrop, we at MyComfort have focused on product development that allows busy modern people to "naturally relax and feel comfortable," rather than feeling compelled by a sense of obligation to "do it."

While we have been favored by many customers primarily online, we have also received many requests such as "I want to experience the comfort of the products firsthand" and "I want to choose self-care goods that suit me at a store."

Therefore, we have decided to hold this campaign with the desire to allow more people to actually pick up MyComfort items in stores and experience the ease of "while-you're-at-it" self-care that can be naturally incorporated into their daily lives without strain. Through this initiative, we aim to deliver healthy habits that don't require effort to modern individuals caught up in their busy lives.

Gift Campaign Overview

Fifty winners will be selected by lottery to receive their choice of a "Self-Care Set" from those who purchase MyComfort series products at participating stores and apply via the QR code on the in-store POP.

- Campaign Name: "While-You're-At-It" Self-Care Support Campaign!

- Application Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) 23:59

- Eligible Products: All MyComfort series products available in stores

- How to Apply:

1 Purchase a product from the "MyComfort Series" at a participating store

2 Scan the QR code on the in-store POP or send "マイコンフォート" via MyComfort Official LINE

3 Follow the application form and submit an image of your purchase receipt to complete the application

- Prizes:

"Good Sleep Set": Saegiri, High-Grade Memory Foam Pillow

"Relax Set": Craft Bath Salts, Release Eye

"Desk Work Set": High-Grade Cushion with Gel Insert, Premium Footrest

"Stretch Set": Neck Roller, Body Therapy Hook, Foot Roller

Choose your preferred set from a total of 4 sets

- Lottery/Announcement: Winners will be contacted via MyComfort Official LINE.

* For details on the gift campaign, please check the MyComfort Official Instagram account (@mycomfort_jp).

* Eligible Purchase Period: July 1, 2026 (Wed) - August 31, 2026 (Mon)

Participating Stores

Loft (select stores), Bic Camera (select stores), Don Quijote (select stores), Yamada Denki (select stores), Nojima (select stores)

Eligible Products for Purchase

1 Neck Relax Pillow

- Price: 3,980 yen (tax included)

- Colors: Black, Light Beige, Ivory, Lavender, Rose Beige

- Main Material: Polyurethane foam

- Main Unit Size: (Approx.) Width 17cm, Length 22cm, Height 11.5 cm

- Main Unit Weight: (Approx.) 280g

This self-care item provides comfortable stimulation to the neck and shoulders in just 5 minutes a day by lying down. The V-shaped line supports a natural posture, and the six protrusions provide a stretching sensation and comfortable stimulation. It supports relaxation time for those who spend a lot of time desk working or using smartphones.

* Availability may vary by store depending on the color.

2 Bi-Lattice

- Price: 3,980 yen (tax included)

- Colors: Lavender, Light Beige, Black

- Main Material: Polyurethane foam

- Main Unit Size: (Approx.) Width 180mm x Depth 180mm x Height 108mm

- Main Unit Weight: (Approx.) 280g

Its curves and protrusions, designed to follow the body's contours, comfortably support the back, hips, and thighs. By lying down for 5 minutes a day, the easy-care structure provides a stretching sensation for the "shoulder blade area" and "lower back area." It supports a comfortable daily life and promotes a healthy lifestyle with natural relaxation.

* This product is only available at select Loft, Bic Camera, and Don Quijote stores. Please contact each store for details on availability.

* Availability may vary by store depending on the color.

3 Release Eye

- Price: 8,680 yen (tax included)

- Colors: Black, White

- Main Unit Size: (Approx.) Width 330mm x Depth 31mm x Height 78mm

- Main Unit Weight: (Approx.) 275g

- Contents: Main unit, USB charging cable, instruction manual

This self-care item gently envelops the eye area at the end of the day with a comfortable warm heat function and carefully designed air pressure, providing a soothing warmth. The gentle approach using specialized technology allows you to experience a luxurious relaxation time at home. It gently cares for your tired eyes after long hours of desk work or smartphone use, supporting a blissful refresh time.

* This product is only available at select Loft stores. Please contact each store for details on availability.

4 Low-Rebound Gel Cushion

- Price: 3,980 yen (tax included)

- Color: Black

- Main Unit Size: (Approx.) Width 450mm x Depth 350mm x Height 70mm

- Main Unit Weight: (Approx.) 960g

- Contents: Main unit, instruction manual

The double cushion structure of low-rebound urethane foam and gel material provides a wrapping cushioning sensation. It supports prolonged sitting due to telework or desk work, and gently supports a comfortable sitting posture for daily desk work.

* This product is only available at select Don Quijote and Nojima stores. Please contact each store for details on availability.

5 Lumbar Cushion Basic Model

- Price: 3,980 yen (tax included)

- Color: Black

- Main Unit Size: (Approx.) Width 385mm x Depth 120mm x Height 320mm

- Main Unit Weight: (Approx.) 780g

- Contents: Main unit, instruction manual

Adopting an arch design that fits from the back to the waist, it comfortably supports a natural and strain-free sitting posture. It can be used not only as a backrest for chairs but also for a wide range of applications including cars, floors, floor chairs, and wheelchairs.

* This product is only available at select Don Quijote and Nojima stores. Please contact each store for details on availability.

◆ About MyComfort

"Accessible, Premium Comfort." (https://mycomfort.jp/)

Under the theme of "Liberating Beauty," we provide products that support your comfort.

Our flagship product, the "Neck Relax Pillow," recorded sales of 2,000 units in one day as an innovative product that addresses the concerns of modern people, and has achieved No. 1 in the Amazon neck pillow category for consecutive periods and No. 1 among all 200 million products on Rakuten. We sell through major e-commerce sites like Amazon and Rakuten, as well as variety stores and electronics retailers nationwide.

We also offer relaxation goods and bedding, primarily, to deliver time and space for you to spend your days as you wish. Sales began in Taiwanese variety stores on October 14, 2025. We are considering sales on e-commerce sites and aim to expand sales in Taiwan.

◆ About EICRIT Inc.

Established: October 2020

Location: Shinjuku Central Park Tower 19F, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Representative: Hiroyasu Nakagawa, Representative Director

Business Activities: Planning, manufacturing, and sales of lifestyle products

Company Name: EICRIT Inc.

Rakuten Ichiba: https://www.rakuten.co.jp/mygear/

Amazon: https://www.amazon.co.jp/stores/page/C84FCCE9-6B7B-4EBE-BCB5-19BE97132EB4

* Joined the group in April 2024 through ACROVE's "EC Roll-up Business."

◆ Operator: About ACROVE Inc.

With the mission "Creating a Social Orchard," we develop two businesses, sales support and M&A, to pass on as many wonderful businesses, products, and ideas as possible to the next generation. We simultaneously operate "Commerce Transformation Business (CX Business)," which maximizes EC sales using our unique big data, and "EC Roll-up Business," which facilitates M&A and succession-type M&A for brand and business development. The synergy between these two businesses, driven by a unique business model unparalleled globally, is ACROVE's strength. Toshiaki Arai, Representative Director / President & CEO, was selected for Forbes 30 Under 30 Asia 2024 and Forbes JAPAN 30 UNDER 30 2024. ACROVE was selected for Nikkei Cross Trend's "100 Companies Creating Future Markets [2025 Edition]" and Mizuho Innovation Award 2Q 2025.

Company Name: ACROVE Inc. (https://acrove.co.jp/)

Established: November 15, 2018

Representative: Toshiaki Arai, Representative Director / President & CEO

Consolidated Employees: 260 (as of May 2026)

Location: Shinjuku Central Park Tower 19F, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Business Activities:

"Commerce Transformation (CX) Business" supporting EC sales maximization with an average sales growth rate of 300%

"EC Roll-up Business" achieving 17 M&A deals in approximately 3 years since business launch, including 6 succession-type M&A deals.